Ekouaer Unveils 2025 Valentine's Day Campaign with Exclusive Discounts: Love with EKOUAER Comfort
Ekouaer, a leading premium loungewear and sleepwear brand, has officially launched its 2025 Valentine's Day campaign. Themed 'Love with EKOUAER Comfort,' the campaign runs from January 20 to February 20, 2025, and features a range of sleepwear and gifting options. This initiative emphasizes high-quality designs, comfort, and the ideal combination of style and practicality for the season of love.
To extend the campaign's reach, Ekouaer partnered with Fernanda Sousa Linhares, a well-known fashion and lifestyle influencer. Fernanda's collaborations with leading beauty and fashion brands, alongside her advocacy for women's rights and environmental issues, align with the values of the campaign. Her ability to authentically showcase products across multiple platforms strengthens the campaign's visibility and connects with a socially conscious audience. This partnership reflects Ekouaer's commitment to creating meaningful engagement and redefining the essence of thoughtful gifting.
The campaign unfolds in three phases. The Preview Phase, from January 20 to January 31, introduces the exclusive Valentine's Day collection, providing customers with early access to product highlights. The Official Phase, from February 1 to February 6, includes promotional discounts on selected items. The Harvest Phase, from February 7 to February 20, concludes the campaign with customer feedback initiatives and targeted promotional efforts to maintain engagement.
The theme 'Love with EKOUAER Comfort' paired with the slogan 'Pajamas for Cozy Valentine's Day' highlights the dual focus on Valentine's Day romance and practical gifting. The branding incorporates two primary elements: the romantic context of Valentine's Day and a focus on practicality through the promotion of thoughtful gifting options. This approach aims to elevate the brand's presentation while positioning the collection as a destination for comfortable and stylish Valentine's Day essentials.
Discover Ekouaer's Top Picks for Valentine's Day
The Valentine's Day campaign features versatile and thoughtfully designed products that reflect love, comfort, and everyday practicality. Each item is tailored to the season's themes, offering unique features to suit a range of preferences:
Ribbed Knit Lounge Set: Lightweight, stretchy ribbed two-piece set with a V-neck top and elastic waistband shorts. Perfect for maternity, lounging, or casual wear.
Button-Down Nightgown: Relaxed-fit nightgown made from soft, skin-friendly fabric. Ideal for lounging or breastfeeding.
Soft Knit Sweater Set: Breathable knit lounge set with a long puff sleeve sweatshirt and high-waist shorts. Comfortable for home or casual outings.
Striped Satin Pajama Set: This higher quality satin set with a button-down top and drawstring shorts. Lightweight and breathable for sleep or lounging.
Two-Piece Silk Pajama Set: Soft short-sleeve silk set with a V-neck top. Comfortable and stylish for home or as a gift.
In addition to these favorites, the collection includes even more options to suit every preference. Explore items like the Silk Satin Camisole Set, the Soft Knit Kimono Robe, or the cozy Plush Pajama Set.
The curated selection ensures shoppers can find options that match their preferences, whether they seek timeless elegance, contemporary designs, or casual loungewear. Whether you're shopping for yourself or a loved one, Ekouaer has everything you need to make this Valentine's Day a celebration of comfort and style.
Ekouaer's Valentine's Day campaign represents a comprehensive effort to redefine holiday gifting through practical, stylish, and inclusive offerings. The curated product guide, accessible through the official Amazon store, simplifies the shopping experience, ensuring customers can find suitable options that reflect the spirit of the season. The campaign also emphasizes the brand's commitment to quality and attention to seasonal trends, maintaining its reputation as a leader in the sleepwear market.
Don't Miss Out: Exclusive Valentine's Day Deals on Style and Comfort
Experience the perfect blend of style, comfort, and sophistication this Valentine's Day with Ekouaer. Visit Ekouaer's official Amazon store to explore versatile, high-quality pieces crafted for this season of love. Discover timeless elegance today—limited-time offers are available until February 20, 2025.
About Ekouaer:
Founded in 2015, Ekouaer is a lifestyle brand focused on redefining sleepwear and loungewear with an emphasis on comfort, quality, and style. The brand aims to provide a distinctive, comfortable experience and is present in over 180 countries, meeting the needs of millions with designs that reflect the beauty of all skin tones.
For more information, visit https://ekouaer.com/.
Media Contact
Company Name: EKOUAER
Contact Person: Dana LI
Email: Send Email
Country: United States
Website: https://ekouaer.com
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Globe and Mail
04-07-2025
- Globe and Mail
Feel-Good Fashion: EKOUAER's Prime Day Event Is Here
To celebrate this year's Amazon Prime Day, EKOUAER is launching its official Prime Day Sale from July 8 to July 11. With the campaign slogan 'Prime Your Comfort,' the event offers shoppers a chance to enjoy up to 50% off a curated selection of EKOUAER's most loved sleepwear, loungewear, and maternity essentials. As a brand committed to comfort-driven design, EKOUAER's Prime Day Sale empowers customers to upgrade their everyday routines—whether it's for rest, relaxation, or recovery—with high-quality, stylish pieces at unmatched prices. More Than a Deal: EKOUAER Brings Comfort Home This Prime Day As Amazon Prime Day continues to grow into a major shopping event, EKOUAER's participation this year offers more than just discounts—it offers practical value for everyday life. With a focus on quality materials and functional design, EKOUAER's products are made to support real needs, from restful nights to comfortable maternity care. The campaign slogan, 'Prime Your Comfort,' reflects this goal: helping users prioritize comfort in their daily routines. Whether winding down after work, preparing for new motherhood, or simply upgrading sleepwear essentials, EKOUAER's selection is designed to adapt to different stages of life. By combining thoughtful design with accessible pricing, the brand makes it easier for customers to invest in their personal comfort with confidence. What's On Offer: Everyday Comfort, Thoughtful Design EKOUAER's Prime Day Sale brings together a curated collection of its most-loved pieces—each thoughtfully designed to serve real needs in women's lives. From breathable loungewear to maternity essentials, these pieces combine comfort, function, and style—empowering women to feel good in every moment: Ekouaer Silk Satin Pajama Set with Button-Down Top and Shorts (S–5X Plus Size) Crafted from lightweight, silky-soft satin, this pajama set is as elegant as it is practical. The button-down top makes it easy to wear, and even more convenient for nursing mothers. The relaxed-fit shorts feature a flattering side split and elastic waistband for all-night comfort. Whether you're lounging at home or hosting a casual guest, this set brings polish to your personal downtime. Available in inclusive sizing up to 5X, it's a great gift for yourself or someone you love. EKOUAER Satin Ruffle Pajama Set with Notch Collar and Shorts Designed with a playful ruffle edge and silky stretch fabric, this two-piece set balances softness with charm. The breathable material keeps you cool through warm nights, while the classic button-down top adds a timeless touch. The drawstring boxer shorts provide adjustability and ease of movement, making this set perfect for sleep, lounging, or travel. It's ideal for bridal parties, girls' nights in, or anyone looking to upgrade their sleepwear with a hint of fun. EKOUAER Ribbed Spaghetti Strap Jumpsuit with Pockets This one-piece jumpsuit is a true multitasker. Made from ribbed, stretchy fabric, it adapts effortlessly to your body—whether you're relaxing at home, heading to brunch, or running errands. Adjustable spaghetti straps and a racerback cut offer both comfort and style, while roomy pockets add functionality. It's easy to pair with sneakers or sandals, making it a go-to staple for warm weather. Bonus: the wide shoulder design prevents digging in, especially helpful for expecting mothers. EKOUAER 3 in 1 Labor/Delivery/Hospital Gown Maternity Dress A standout piece in EKOUAER's maternity line, this 3-in-1 gown is designed to support women through pregnancy, labor, and postpartum recovery. Made from ultra-soft, stretchy fabric, it offers skin-to-skin comfort and enough flexibility for every stage of motherhood. Thoughtful features like a front split for medical access, an elastic waist for growing bellies, and a discreet nursing-friendly neckline make this gown a practical yet empowering choice. It's a hospital essential that doubles as a flattering loungewear dress—proof that functional can still feel beautiful. Recognized Excellence: Award-Winning Maternity Wear Among the highlights of EKOUAER's Prime Day offerings is its award-winning 3-in-1 Maternity Nursing Gown, recently honored with the Mom's Choice Awards® Gold Seal —a mark of distinction given to the best in family-friendly products and services. Selected through a rigorous evaluation process that considers quality, design, and real-world impact, the award affirms EKOUAER's commitment to supporting women through every stage of motherhood. The recognition reflects EKOUAER's user-centric approach to design. Features like discreet nursing access, soft hypoallergenic fabric, and postpartum functionality aren't just thoughtful—they're essential. The brand's attention to such needs positions it as a leader in maternity wear that empowers women during one of life's most vulnerable and powerful stages. Get Ready to #PrimeYourComfort As EKOUAER's Prime Day Sale approaches, now is the perfect time to explore pieces that combine comfort, functionality, and everyday style. Whether you're shopping for breathable summer loungewear, thoughtful maternity essentials, or elevated sleepwear, this curated selection offers something for every stage of life. Don't miss your chance to upgrade your everyday essentials—comfort starts here. For more information, please visit the EKOUAER website and Amazon storefront, or connect with EKOUAER on Facebook and Instagram. Media Contact Company Name: EKOUAER Contact Person: Dana LI Email: Send Email Country: United States Website:
Globe and Mail
01-06-2025
- Globe and Mail
EKOUAER Launches Wedding Season Special Edition and Joins The Knot Registry
As the 2025 wedding season approaches, EKOUAER is proud to unveil its Wedding Season Special Edition campaign, running from June 1 to August 31, 2025. Centered around the theme 'EKOUAER Wedding Season Special Edition,' the campaign celebrates the beauty of post-wedding intimacy and everyday luxury for newlyweds. A central feature of this seasonal campaign is EKOUAER's official debut on The Knot Registry, one of the most trusted platforms for wedding planning and gift selection in the U.S. This entry marks a strategic step forward, allowing EKOUAER to engage directly with millions of engaged couples as they curate their future lives together. By offering loungewear and sleepwear that blend comfort, elegance, and practicality, EKOUAER redefines what a modern wedding registry can include—items that enrich not just the ceremony, but the everyday moments that follow. The partnership highlights EKOUAER's commitment to becoming part of the emotional and domestic journey that begins with marriage. As The Knot Registry continues to connect couples with high-quality, lifestyle-focused brands, EKOUAER brings a unique offering to the table—helping transform newlywed routines into warm, stylish, and intimate experiences. Redefining Post-Wedding Comfort The collection is designed to support the transition from the formal atmosphere of wedding celebrations to the comfort of daily life. It features a selection of well-crafted, functional pieces—such as soft robes and breathable nightgowns—that combine aesthetic appeal with everyday practicality. Each item is curated to meet the lifestyle needs of newlyweds, providing comfort-focused options suitable for both relaxation and routine, while maintaining a refined and understated sense of style. A Seamless Shopping Experience EKOUAER's presence on The Knot Registry introduces a streamlined and tailored shopping experience. Couples can now effortlessly add EKOUAER's best-selling pieces to their wedding wish lists, including customer favorites such as: EKOUAER Satin Pajama Set for Women: Silky camisole top with adjustable straps and ruffled shorts made from smooth, lightweight satin for stylish comfort. EKOUAER Women's Satin Nightshirt: Relaxed-fit, button-down sleepshirt with 3/4 sleeves, notch collar, and high-low hem made from soft, breathable satin. EKOUAER Satin Lace Chemise Nightgown: Silky slip dress with adjustable straps, floral lace details, and a flirty wavy hem—lightweight, soft, and curve-enhancing. This initiative empowers couples to personalize their wedding journey by redefining what comfort and intimacy can look like in newlywed life. EKOUAER's presence on The Knot Registry goes beyond product placement—it reflects a deeper commitment to supporting modern couples with choices that align with their real lives and evolving values. By offering versatile, comfortable, and emotionally resonant pieces, EKOUAER helps couples create meaningful daily rituals, turning ordinary moments into lasting memories. This inclusion demonstrates the brand's insight into today's consumer mindset: a desire for authenticity, functionality, and a seamless blend of style and comfort during life's most significant transitions. Looking Ahead The EKOUAER Wedding Season Special Edition is more than a seasonal campaign—it represents the brand's evolving vision of how comfort, intimacy, and personal style can be meaningfully integrated into one of life's most important milestones. By focusing on the moments that come after the celebration, this campaign acknowledges that true connection begins not just with ceremony, but in the daily rituals that follow. Looking ahead, EKOUAER aims to become a constant in the lives of its audience: a brand that doesn't just provide loungewear, but enhances the everyday experience of partnership. Media Contact Company Name: EKOUAER Contact Person: Dana LI Email: Send Email Country: United States Website:
CBC
03-03-2025
- CBC
Nail art with the group chat is the new salon night
Big Night In is a series where Canadian experts and creatives share advice on how to spend a magical night at home. It's the ultimate guide to staying in — whether solo or with friends — featuring thoughtfully curated ideas that are anything but routine. Take the gossip and deep chats offline for a nail-art session together. It's cheaper and more relaxed than a trip to the salon, and gives you the perfect excuse to hang while helping each other with tricky designs. "It helps if you're in a group with an even number of people so you can work in pairs," said nail-art content creator Alison Nguyen. "That way, you can work on each other's nails or get some assistance, especially with your non-dominant hand." For a salon experience at home, Nguyen recommends ensuring your "nail station" — whether you're using a desk or coffee table — is decluttered, dust-free and stocked with nail care standards: files, clippers, alcohol wipes and clean brushes for tidying up any mistakes. She also likes to use cuticle softener, a cuticle pusher, a nail buffer and a bright LED light, which you can invest in to take things to the next level. When it comes to polish, Nguyen prefers a gel formula. But don't worry about breaking the bank on a whole new collection if you're just starting out. "Invest in a few shades you love, and if you want a lighter or darker shade, you can play around and mix the polishes together," she said. Picking a theme for your nail-art session can be a fun way to stir up excitement and inspiration at the start of the night. "I like to focus on any holidays coming up and come up with a classic nail look incorporating elements of [that day]," said Nguyen. For example, for Valentine's Day, she'd opt for a "French tip with some dainty heart details." Whatever design you settle on, the process is the same: start by filing your nails, do some cuticle prep, then get painting. Work on your non-dominant hand first while sipping on your drinks and chatting about life, Nguyen advises. Then, when it's time to paint your dominant hand, ask each other for help. Her top tips to help things go smoothly? Take your time, keep your cleanup brush on standby and remember that less is more. "Don't pick up too much gel polish on the brush to avoid flooding and getting it on your skin," she said. And, unlike a trip to the salon, there's no need to usher your friends out when you're done. Nguyen suggests putting on a movie and enjoying some dinner as you admire your fresh new nails.
