Max Factor enters Bengaluru with Shoppers Stop
'At Max Factor, we've always believed that makeup is not just a tool for transforming how you look, but also how you feel," said House of Beauty's head of marketing for international brands Medhavi Nain in a press release. "Our exclusive presence at Shoppers Stop in Bangalore reflects our commitment to making professional-quality beauty accessible to everyday Indian consumers."
The Bengaluru launch marks Max Factor's continued retail expansion in India, with an aim of combining international quality with local relevance. The curated selection includes base products such as foundations and primers, as well as colour cosmetics including mascaras and lipsticks, formulated to suit Indian skin tones and climate conditions, according to the brand.
Max Factor's entry into the city is intended to appeal to makeup enthusiasts seeking both daily wear and occasion-specific products. Positioned within a premium yet accessible segment, Max Factor believes that Bengaluru's growing beauty and personal care market offers a strategic opportunity for its India expansion.
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