Markazia Toyota Takes the Lead in Motorsports with Sponsorship of Three Major Rallies - Jordan News
As part of its active participation in the Wadi Al Qamar Rally, Markazia Toyota fielded two of its models - the Toyota Fortuner and Toyota Hilux - through three official teams comprising professional drivers and influencers. The lineup included driver Natasha Dakhqan (Hilux) and her co-driver Farah Zaid Al Hammouri; driver Rami Touqan (Fortuner) and his co-driver Fahed Hasan; and driver Tamer Bseiso (Hilux) and his co-driver Saif Mansour – showcasing Toyota's off-road performance and proven reliability in desert rallying. Also competing behind the wheels of Toyota vehicles, Desert Fox joined the Wadi Al Qamar Rally with a strong lineup of drivers. The teams comprised Tareq Musharbash (Fortuner) with co-driver Ahmad Huraibat; As'ad Irsheid (Fortuner) with co-driver Hazem Al Ajlouni; and Taymour Mauge (Hilux) with co-driver Angelina Rihani. Meanwhile, in the Jordan Baja Rally, a 2009 Toyota FJ Cruiser was piloted by Yahya Soubar with co-driver Ibraheem Hamat, further proving the readiness of Toyota vehicles to conquer all terrains and conditions. Alongside the on-ground action, Markazia also sponsored the Baja Simulator Race, held on the sidelines of the Jordan Baja Rally using the Gran Turismo 7 racing video game. The qualifying rounds kicked off on 7 April, with the top 10 racers advancing to the finals on 11 April, where the top three winners were awarded cash prizes. In contrast, Rally Jameel has emerged as one of the most unique events in the regional motorsports calendar, dedicated exclusively to women and combining athletic challenges with a spirit of adventure and cultural exploration. This year's edition begins in Petra, Jordan, and takes racers through several Saudi cities, including Tabuk, AlUla and Hail, ultimately reaching Al Qassim. Covering over 1,500 kilometers, the rally spans diverse terrains and showcases some of the most remarkable natural and historical landscapes, making this year's iteration the largest and most varied to date.
Markazia Toyota is participating in this year's Rally Jameel with two of its world-renowned vehicles - the Toyota Fortuner and Toyota Land Cruiser Prado - driven by two all-female teams. The first team features driver Farah Zakaria and co-driver Joy Ibrahim, whereas the second includes driver Rana Haddadin and co-driver Angelina Rehani. This participation marks a significant milestone in promoting the role of Jordanian and Arab women in high-level motorsport competitions. Markazia Group CEO, Nadim Haddad, expressed his immense pride in supporting a month packed with high-profile motorsport events in Jordan and the region, stating, "Our sponsorship of these races and rallies reflects our deep-rooted commitment to motorsports and our belief in the importance of empowering drivers and participants throughout the region. We also have great confidence in the durability and reliability of Toyota vehicles, which makes them the perfect choice for taking on the most demanding off-road challenges. We are confident these sponsorships will further reinforce Toyota's leadership in both performance and trustworthiness.' These sponsorships underscore Markazia Toyota's unwavering commitment to supporting both local and regional motorsports, while reinforcing the brand's leadership in performance and endurance within racing. They embody Markazia Toyota's confidence in the ability of Toyota vehicles to excel under the toughest desert and off-road conditions, further cementing its standing within the global motorsports arena.
The latest company news, updates, events and partnerships across various fields are available on Markazia Toyota's official Facebook, Instagram and YouTube pages.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Jordan News
24-07-2025
- Jordan News
Toyota Supports Ajarma's Journey to the World Cup Aboard a Land Cruiser Prado - Jordan News
Toyota Supports Ajarma's Journey to the World Cup Aboard a Land Cruiser Prado Markazia Toyota has signed a strategic partnership agreement with Jordanian adventurer Abdulsalam Al-Ajarmeh to support his initiative: 'The Loyalty Journey from Amman to the World Cup by Car.' The initiative aims to promote Jordan regionally and internationally, coinciding with the Jordanian national football team's historic qualification for the 2026 FIFA World Cup. اضافة اعلان The partnership was announced during a press conference held on Tuesday, 22 July 2025, at Markazia's Innovation Hub. The agreement was signed by Fares Haddad, General Manager of Markazia, in the presence of Dr. Abdul Razzaq Arabiyat, Director General of the Jordan Tourism Board. Al-Ajarmeh's journey is set to span over 60 countries across the globe over the course of one year, aboard the durable and reliable Toyota Land Cruiser Prado. The vehicle will serve as a mobile platform carrying the message 'Visit Jordan' in various languages. Promotional events about Jordan will be held in each destination, showcasing the country's tourism, economic, cultural, and investment potential, while also reflecting the kingdom's modern identity and celebrating the historic achievement of the Nashama national team. Commenting on the initiative, Haddad stated: 'We are proud to be part of this inspiring national initiative that reflects our pride in Jordan and our belief in supporting ambitious Jordanian youth. We are confident that the Toyota Land Cruiser Prado will be the ideal companion for this long journey, thanks to its robustness and exceptional reliability. We wish Abdulsalam great success as he travels the world en route to America and Mexico to support the Nashama at the World Cup.' Dr. Arabiyat added: 'This initiative offers a unique and exceptional opportunity to promote Jordan on the global stage by passing through dozens of countries and engaging directly with their people. It highlights Jordan's rich tourism, cultural, and natural diversity. We deeply value such national efforts that help share Jordan's civilized message with the world and support every initiative that opens new horizons to present the Kingdom as a unique destination worth discovering.' For his part, Al-Ajarmeh said: 'I named this initiative The Loyalty Journey to express my deep gratitude and loyalty to my beloved country, Jordan, and to follow in the footsteps of His Majesty the King and His Royal Highness the Crown Prince in showcasing Jordan's bright image to the world. I chose the 2024 Toyota Land Cruiser Prado for its strength and reliability, giving me confidence and peace of mind throughout this long journey to the World Cup. In every country, we will host events in major city squares, featuring large display screens showing promotional videos about Jordan, along with virtual reality (VR) experiences that allow people to virtually explore the Kingdom's beauty and landmarks. This effort aims to increase awareness and drive desire to visit Jordan.'
Al Bawaba
12-06-2025
- Al Bawaba
Toyota kickstarts era of the electrified off-roader with launch of first-ever hybrid Land Cruiser in the Middle East
Toyota is proud to announce the launch of the new Land Cruiser HEV, the first hybrid electric model in the iconic Land Cruiser series. Setting a new benchmark for electrified off-road vehicles, the new Land Cruiser fuses seven decades of heritage with Toyota's cutting-edge hybrid technology, delivering enhanced performance while maintaining the unmatched reliability, durability, and all-terrain capability for which the Land Cruiser is momentous launch, which sees the new Land Cruiser HEV debut first in the Middle East, highlights the unique and enduring relationship between the region and the Land Cruiser nameplate. Since the model's inception in 1951, the Land Cruiser has supported the lives and livelihoods of people across the globe, becoming an indispensable tool across some of the world's harshest introduction of the Land Cruiser HEV marks a bold step toward Toyota's vision for carbon neutrality under its multi-pathway approach, offering customers greater choice while ensuring that no compromises are made on capability or reliability. Building upon 28 years of leadership in hybrid technology, Toyota has applied its extensive expertise to create an electric off-roader capable of delivering superior power, driving refinement, and environmental benefits, all while staying true to the Land Cruiser Uchiyama, Chief Engineer in charge of development, commented: "The fully remodeled Land Cruiser, introduced in 2021, has been so well received across all regions, and we are deeply grateful for our customers' continued support. As the global drive towards a carbon-neutral society accelerates, we recognized the importance of offering electric vehicle options for our flagship Land Cruiser. It is an honor to introduce the Land Cruiser Hybrid first to the Middle East, a region whose valuable feedback has helped shape the Land Cruiser's evolution. While we have made significant advancements with this HEV model, this is only the beginning of our journey as we work to create the ultimate electric off-roader, evolving it further with the insights and experiences of our loyal customers."The Land Cruiser HEV inherits the core DNA that has defined the series for generations — reliability, durability, and exceptional off-road performance — now enhanced through electrification. The hybrid system introduces a 20% increase in torque and a 40% improvement in accelerator response compared to conventional powertrains, resulting in a driving experience that is more powerful, more linear, and more responsive across every development and real-world testing on global terrains, including the deserts, mudflats, and mountainous landscapes of the Middle East, ensured that the Land Cruiser HEV remains capable of taking drivers anywhere and everywhere — and bringing them back safely. Invaluable lessons learned from Toyota's participation in off-road rallies such as the Dakar Rally were also incorporated into the development process to enhance the vehicle's endurance and performance in extreme a result, the Land Cruiser HEV's hybrid system has been designed with true off-road reliability in mind. Even in the unlikely event of hybrid unit failure, the vehicle can continue operating solely on the combustion engine, ensuring peace of mind in remote areas. The hybrid battery area has been specially waterproofed to maintain the Land Cruiser's famed fording ability, allowing it to tackle rivers and water obstacles with confidence. Additionally, the vehicle also offers a third-row seat and cargo layout specifically optimized for the addition of the HEV system, ensuring no compromise in versatility or interior space. The launch of the Land Cruiser HEV represents more than just the evolution of a legendary vehicle — it is a commitment to a future where Toyota continues to deliver solutions that meet customer needs without compromising its core values. By bringing electrification to its most trusted off-roader, Toyota reaffirms its dedication to creating vehicles that inspire trust, adventure, and enduring loyalty. As Toyota looks ahead to an era of sustainable mobility, the Land Cruiser HEV stands as a proud example of innovation rooted in tradition, offering customers across the Middle East, and the world, an even better way to explore new horizons.
Al Bawaba
22-05-2025
- Al Bawaba
TOYOTA GAZOO Racing Ascend the Podium Once More at Rally de Portugal
TOYOTA GAZOO Racing World Rally Team (TGR-WRT) is celebrating its sixth successive Rally de Portugal victory since 2019 and an unbroken streak of five wins in the 2025 FIA World Rally Championship season. Sébastien Ogier, alongside co-driver Vincent Landais, conquered 24 punishing gravel stages across northern and central Portugal in the No. 17 Toyota GR YARIS Rally1 to take first place. This victory also marks Ogier's record-breaking seventh win in the country. Teammates Kalle Rovanperä and Jonne Halttunen added to the team's dominance with a strong third-place finish in the No. 69 Toyota GR YARIS Rally1. TGR-WRT now holds the top three positions in the drivers' championship, while Toyota has extended its lead in the manufacturers' standings to 55 points. Akio Toyoda, TGR-WRT Chairman, commented: 'Congratulations to Seb and Vincent for winning Rally Portugal for the second year in a row! It was a rally where we were all impressed once again by Seb's adaptability. This was Seb's first gravel rally in a long while, and his first event with the Hankook gravel tyres. Moreover, he had only one day of testing in the rain prior to the rally.' Toyoda added: 'I'm also very grateful to all the engineers and mechanics who immediately responded to Seb's feedback. His feedback gave new insights to everyone, and the whole team became even stronger. There are six more gravel rounds coming including Rally Finland, which is an important home event for us. We hope to make use of what we learned here in Portugal and drive our new silver-coloured GR YARIS Rally1 through the summer gravel rallies that await us from here on!' Rally de Portugal was the first of three consecutive hot and rugged gravel events in southern Europe that put vehicles, tires, and drivers to the test. The first full day of the rally was one of the longest of the season so far, featuring 10 stages interrupted only by two brief remote service halts. Ogier and co-driver Landais ended the day in second place, just seven seconds off the lead. Ogier engaged in a close battle the following day with the leader and took control after his rival was slowed by an issue during the rough afternoon stages. Ogier then carefully managed his advantage through a relatively long final day to ultimately seal victory by 8.7 seconds. Rovanperä and Halttunen completed a double podium for the team with a third-place finish. They also claimed second place in the Super Sunday classification and third in the Power Stage, earning valuable additional points toward the championship. Over the years, Toyota has been participating in many different forms of motorsports, including Formula One, the World Endurance Championship (WEC), and the Nürburgring 24 Hours endurance race. Toyota's participation in these events was overseen by separate entities within the company until April 2015, when Toyota established TGR, to consolidate all of its motorsports activities under one in-house brand. Representing Toyota's belief that 'the roads build the people, and the people build the cars,' TGR highlights the role of motorsports as a fundamental pillar of Toyota's commitment to making 'ever-better' cars. Harnessing years of experience gained under the extreme conditions of various motorsports events, TGR aims to forge new technologies and solutions that bring the freedom, adventure, and joy of driving to everyone. Round 6 of the 2025 FIA WRC calendar takes the championship to Rally Italia Sardegna (June 5-8). Known for its fast yet narrow gravel stages lined with exposed rocks and roadside trees, the rally presents constant challenges for drivers. High temperatures and the event's abrasive surfaces place significant stress on both vehicles and tyres. Race Notes:No. 17 Toyota GR YARIS Rally1 (Sébastien Ogier and Vincent Landais)Position: 1st Time: 3 hours, 48 minutes, and 35.9 seconds
