Jeff Bezos–Lauren Sánchez wedding generates $222 million hype, was a goldmine for Dolce & Gabbana
celebrity weddings
of recent times, according to a report.
What is Media Influence Value (MIV)?
A WWD report has defined MIV as a "proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment."
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Dolce & Gabbana Leads the Fashion Impact
At the top of the MIV list was Dolce & Gabbana, the Italian fashion house that created Sánchez's bespoke wedding dress, the label alone generated $14.5 million in media coverage from June 25 to June 29, which was 28% more than what it earned during its fall 2025 fashion show in March, as per the WWD report. Sánchez had worn a custom wedding dress by Dolce & Gabbana, which was inspired by classic 1950s bridal fashion, according to the report.
Other Designers Shine at the Wedding
Her welcome wedding party dress, which was made by Schiaparelli, earned $4 million in MIV, followed by Versace, also worn by Sánchez and by guest Kim Kardashian, generating $2.8 million in media exposure, as per the WWD report.
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Even other luxury fashion houses gained from Bezos and Sánchez's wedding because of its media exposure, including Oscar de la Renta, earned $2.7 million, Alexander McQueen generated $1.6 million, Dior earned $1.6 million, Balenciaga got $1.1 million, Dilara Findikoglu earned $781,000, Roberto Cavalli generated $735,000, Tamara Ralph earned $577,000, Lorraine Schwartz earned $575,000), Chanel got $422,000, Tom Ford received $328,000), Mugler earned $256,000, Bottega Veneta generated $187,000, Maison Margiela earned $141,000 and Alaia Paris earned $121,000, as reported by WWD.
Wedding Celebration with Global Buzz
The couple hosted a grand wedding celebration in Venice, which also got worldwide attention, along with a celebrity-studded guest list, according to the report. Among those who attended their lavish wedding were Leonardo DiCaprio, Kim Kardashian, Oprah Winfrey, Eva Longoria, Sydney Sweeney, Khloé Kardashian, Tom Brady and Ivanka Trump, according to the WWD report.
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FAQs
How is MIV calculated?
MIV measures the monetary worth of media exposure across various platforms, including print, online, and social media, as per the WWD report.
How does the wedding's MIV compare to fashion shows?
Dolce & Gabbana's media exposure during the wedding surpassed its own Fall 2025 fashion show by 28%.
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