Sharvari joins Nykaa as brand icon
, India's
beauty and lifestyle
destination, has announced Bollywood actor,
Sharvari
, as its
brand icon
. With her effortless confidence, trend-forward style, and growing resonance with young audiences, Sharvari embodies the spirit of a new generation. Her dynamic presence makes her the perfect brand muse to inspire and connect with beauty lovers across the country, the brand stated in a press note.
At the forefront stands Nykaa — not just a beauty destination, but a cultural force that's reshaping how beauty is discovered, celebrated, and shared. With the most iconic global names and beloved Indian brands under one roof, Nykaa is where every kind of beauty finds its stage. The introduction of a new face into this journey marks yet another chapter in Nykaa's belief that beauty has the power to connect, empower, and inspire - across India and beyond.
Anchit Nayar
, executive director and chief executive officer,
Nykaa Beauty
said, "Sharvari's authenticity and growing influence make her a powerful voice for the modern Nykaa consumer - someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn't just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.'
Sharvari expressed her excitement about joining Nykaa saying, "I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I'm excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I'm proud to be part of a brand that champions those values."
As Nykaa continues to be India's go-to platform for all things beauty, Sharvari's role extends beyond just endorsing the platform. She is a Jury Member for the Nykaa Best in Beauty (NBIB) Awards 2025, an influential role that further strengthens her position in shaping the beauty industry's direction. The NBIB 2025 jury is made up of industry experts and influential personalities who have the expertise to judge the very best of beauty.
Sharvari will connect with her growing community through content that celebrates confidence, creativity, and self-expression. From headline campaigns to Nykaa's most-loved beauty moments, she'll bring her world to life in fresh and inspiring ways.
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