41 Best Cult-Fave Products On Amazon's Hidden List
A holy grail 5-in-1 Edgelift Curl Brush to define curls, waves, and coils, help prevent frizz, and create precise parts and sections. Reviewers of all curl and wave types are just short of shouting in the comments about how they never found a brush that worked as well as this one, and parents are especially grateful for how easily this untangles their kiddo's hair!
A "Birthday Cake Stick" lip balm that earned its place as a cult-fave — not only is this super nourishing on your lips, but it tastes like vanilla cake, buttercream icing, and rainbow sprinkles, so now you can have your cake and moisturize with it, too.
A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on that at-home pedicure. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck.
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
A set of cheerful Lego botanical "happy plants," aka your new favorite coworkers. How can capitalism bring you down when these two are smiling up at you all day long? All the joys of having an office plant without the shame of your coworkers being like, "Shouldn't you ... maybe ... water that??"
Dr. Melaxin "Peel Shot," a K-beauty staple for serious exfoliation that buffs out dead skin and leaves your complexion looking glowy and refreshed. If you're looking for an effective way to kick dead skin cells, blackheads, and sebum to the curb, this deeply penetrating rice water extract formula is just the ticket.
Eos Cashmere Body Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in body oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* lock in that all-day moisture with a lightweight, velvety finish.
An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Palmer's Cocoa Butter Skin Therapy Cleansing Facial Oil to remove makeup oh-so-gently that anyone with sensitive or dry skin will say "yes, PLEASE." This gives you that fresh, clean-clean feeling without stripping or drying out your skin, thanks to the moisturizing cocoa butter, shea butter, and coconut oil.
Lottabody's Coconut Oil Foaming Curl Mousse designed for all hair types to give you satisfyingly hydrated, volumized, frizz-free curls at a FRACTION of the price of its competitors.
E.l.f's Lash Xtndr Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
An air fryer cheat sheet that basically pays for itself on the first use — you can magnetize this right to your fridge and know precisely how to cook meats, veggies, and frozen food to perfection, helping eliminate food waste and save your budget from takeout.
La Roche-Posay Anthelios SPF 40 Tinted Sunscreen, aka the "holy grail" of tinted sunscreens — reviewers love this lightweight, buildable formula so much that a lot of them replaced their foundation with it altogether. If you're in the market for some subtle but effective coverage that won't get goopy or settle in pores, this is your sunscreen match made in heaven.
A set of lightweight, oh-so-dainty ruffled pajamas reviewers are in loooove with for summer, saying the fabric is so high quality that it feels like linen. If you're looking for breezy warm weather loungewear, this adorable set fits the bill!
The Ordinary's Multi-Depth Hydration Serum to achieve that "glassy," plumped effect *without* breaking the whole bank. This delightfully affordable, super effective serum helps hydrate and protect your skin barrier so you wake up with firm, refreshed skin.
A wildly beloved floral-forward vanilla perfume so deliciously perfect for summer that you'll be like, "Is it appropriate to bathe in this?" This sunny scent leans warm and tropical, with reviewers noting a hint of mango in the vanilla. It's all the bright happiness of summer in a soft, sophisticated, gourmand scent.
A delightful little tool called the "Bug Bite Thing" — it suctions on all kinds of bug bites to reduce swelling, itchiness, and redness.
L'Oreal Paris Infallible 3-Second Setting Spray Mist so darn phenomenal at its job that one reviewer calls it "hairspray for your face," and several compare it to the $34 One/Size setting spray at triple the price. This ultra-fine formula sprays on lightly and leaves a natural finish, but just one spray is designed to LOCK IN your look for 36 hours.
Yankee Candle's Midsummer's Night, or what I like to call a "goth summer candle," as a perfectly moody way to usher in the warmer weather if you're not a big fan of sweetness and floral. Reviewers compare this alluring blend of musk, patchouli, sage, and mahogany to a soft cologne.
Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. The subtle gardenia scent is just extra extra credit after all that.
L'Oréal Paris Collagen Daily Face Moisturizer so intensely hydrating, plumping, and smoothing that reviewers compare it to the $92 Charlotte Tilbury Magic Cream. 👀 Not only is this super effective and affordable, but its non-greasy formula makes it play super well with makeup.
A suuuper thin, breathable Hanes slub knit hoodie as the ultimate "just in case" layer on days when the weather is having an existential crisis and taking you for the ride.
Clinique Almost Lipstick Tinted Lip Balm in *PINK* Honey — aka, the sweet, subtle sister of the iconic "Black Honey" that has been so popular over the past few decades that it just about broke TikTok when it finally had its moment over there. The skin tone-matching, pH-adaptive pink version is every bit as buildable, polished, and decadent feeling as the original black honey, and perfect for everyday makeup looks.
Color Wow Xtra Large Bombshell Volumizer, a foam your can apply to your roots when you're styling to take your blowout to the next level, even when the humidity is doing its best to keep your locks down. Reviewers with fine hair especially swear by this for an immediate, long-lasting lift!
Jergens Natural Glow Firming Self-Tanner Body Lotion to give you a gradually building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier.
A reviewer-beloved basic crewneck tee that plays nice with ALL your jeans and skirts, since it's just the right amount of compressive and easily slides under waistbands. Also, at that price point, and in THIS MANY colors??? Seems like it's Restock Your Wardrobe O'Clock.
A wildly popular hummingbird projection lantern to make your porch or backyard feel like you're stepping out of the real world and into a whimsical fairy tale.
A pair of oversize subtle cat-eye sunglasses so cute that you'll want to snag 'em in every color, and so affordable that you won't weep dollar signs if you accidentally leave them at the coffee shop.
Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by — this underrated but impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products, no matter how hard the sun is trying to dry you out.
A waterproof, super lightweight JBL Go 3 speaker so you can impress your friends not just with your excellent playlist curation skills, but the ridiculous sound quality that comes out of this tiny gizmo. It's so portable that you can easily tuck it into a tote bag on your way to a park or pool hang, and so waterproof that reviewers even keep it in the shower!
A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a powerful punch — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration.
A cult-favorite Flairisol Olivia, a continuous oil sprayer with built-in portion control that has won the allegiance of reviewers from professional chefs to at-home bakers. The ultra-fine spray makes it ridiculously easy to work with, especially for people tracking nutrition stats for their own sake or for a restaurant's — each spray is equivalent to one gram of oil for easy measuring.
E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation.
A set of golden tennis bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from iconic brands!
A set of assorted pool floaties so cute it'll feel like you're accessorizing the whole pool when you throw them in. (It's all fun and games until I start fighting someone for that pink donut one.)
Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps.
Differin Acne Treatment Gel for prescription-strength acne care *without* the hassle of paying to see a dermatologist. This not only helps clear breakouts by helping with skin cell turnover to clear out pores and calm inflammation, but helps prevent them over time. The key to this is patience, patience, patience — a lot of reviewers mention seeing excellent results after the first month of use!
Neutrogena Dry-Touch SPF 70 Sunscreen designed specifically for people who get the "ick" from oily sunscreens but need all the sun protection they can get. This ultra-sheer, quick-absorbing formula leaves a matte finish that still packs a powerful sun-protective punch. And at this price point, this is the ultimate "everyday" sunscreen for face and body.
A set of ridiculously realistic-looking faux fern plants for some instant serotonin in your backyard or living space. Plant parenthood is nice, but faux plant parenthood is every bit as chic and a whoooole lot less of a time commitment. 💅
Laura Geller's Balance-n-Brighten Color Correcting Powder Foundation so you can easily achieve that "no make-up make-up" look with some subtle, glowy coverage that is easily buildable on days you need a little extra ~oomph~. This stuff is so blendable and natural looking that it's a good reminder to us all not to sleep on good old-fashioned powder foundations!!
Wikki Stix, the ultimate in mess-free, silent, distracting fidgets — you can take these little wax sticks and push them into any shape you please, and stick them on surfaces without worrying about residue or marks. Parents especially love these for when kids are waiting at restaurants or on flights!
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Nostalgic parents are trying to recreate a boring, screenless, ‘90s summer for their kids
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'We are currently in a 'device detox' time, so that means they don't have them at all for a few days,' performer and mom-of-three Clare Cannizzaro shared with The Independent. Her trio of sons, ranging in age from 10 to 18, can check emails and messages for 'a short time, twice a day, or if we need them to carry a phone for means of calling us, but then it comes back to us the rest of the time.' For Cannizzaro, an 'old-school summer' means 'lots of outside time, more family game nights and less individual screen time.' To carry out her vision, Cannizzaro intends to have her kids engage more in tending the family's garden, caring for their ducks and chickens, building campfires, and catching fireflies. As a theatrical family, she's planning for the summer to be spent making films and putting on musical theater performances, with all the kids attending acting workshops. However, Cannizzaro admits there's a balance to be struck in the 21st century. 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28 Budget-Friendly Fashion Accessories
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'The Chit Show,' a new social media sketch comedy, has fans in stitches
Millions of social media users probably can't stop repeating the quirky catchphrase: "Do it lady!" A new TikTok sketch comedy, known as "The Chit Show," has gone viral since launching in May. The series of short social media videos follows Chit, a slightly awkward and slightly hunched office worker who sports a mean bowl cut and Jeffrey Dahmer-style glasses. As of July 3, "The Chit Show" had garnered more than 1 million followers on TikTok and now has its own merchandise line. The series seemingly gained popularity for its likeness to the sitcom, "The Office," due to its quick camera turns and characters who break the fourth wall to make prolonged eye contact with the viewer. The man behind Chit, Jay Renshaw, created the middle-aged character about six years ago. Renshaw is a member of The Groundlings Main Company, an improv school and talent group based in Los Angeles. He created Chit for a solo skit performance while part of "The Groundlings" amateur sketch comedy show. The initial skit Renshaw performed as Chit was the now-viral, "Do it lady!" In the skit, Chit and his coworkers are signing a birthday card for a coworker, in which Chit writes: "Do it lady!" His colleagues are confused by the sentiment. As his peers wonder what he means, Chit tries his best to convince everyone that "Do it lady!" is a real catchphrase. As of July 3, the "Do it lady!" TikTok video had more than 8.6 million views. Chit is the main character of "The Chit Show." A middle-aged man with a silly and awkward personality, Chit doesn't appear to get much work done, as seen in many of the TikTok videos. But he cares about his colleagues, loves listening to Lil Wayne and Chappell Roan and can down a White Claw (of course, while on the clock). As for the name, Renshaw said "Chit" is a play on words. "It sounds like a small, ineffectual thing. Also, it has like a rhyme ... which has been so helpful to us to have Chit Show sound like (expletive) show," Renshaw told USA TODAY. "It just sounds something diminutive. The actual word means a little pay stub receipt, so it just fits his nature. It feels like also the relation of chitchat. There's so many possibilities." Renshaw and his colleague, Kiel Kennedy, who mans the camera and is an off-screen character in the sketch comedy, posted the first Chit video to TikTok on May 28. The video, as of July 3, had more than 6.3 million views. Currently, Renshaw and Kennedy film videos about twice a week, posting a new video every Monday, Wednesday and Friday. Renshaw, who is the main writer of the show, said sometimes he pre-writes scripts verbatim as he wants to see them executed. Sometimes he comes in with a loose framework, and then other times, he and Kennedy just work out an entire idea together while filming. "The thing about social media is you get such a real-time response from your audience as to what they're really responding to and maybe what they're not," Renshaw said. "It's not to say we would ever deviate so far from what we intend for the series, but it can be helpful sometimes to know how to adjust the dial on certain characters based on the audience response." Social media users are loving Chit, especially his antics. "Someone get them on TV or a streaming service (please)," one TikTok user commented. Renshaw, who said he was off all social media from 2016 until launching the Chit series in May, said the outpouring of support online has been a bit like "whiplash." "I remember the first night I posted on TikTok, you were like, 'Yeah, I bet we could get to 50,000 in a month,'" Renshaw said to Kennedy. "I was like no way. That just seemed unfathomable. Fast forward to a million in a month. I still can't really wrap my head around it honestly." But beyond the follower count, Renshaw said it is the community that has come together around Chit that makes him proud. "I think equally delightful is seeing just how many audiences Chit has reached and touched," Renshaw said. "Just when I think (Chit) sort of extended his reach as far as it'll go, I find out there's a whole different demographic that is also loving Chit just as much. It's been this strangely universal thing, which (has), I think, been maybe the most rewarding part of it." When asked about the future of "The Chit Show," Renshaw and Kennedy both said they are open to taking the comedy series wherever it leads. But most importantly, they want to stay true to Chit. "I think ultimately the goal is just to maintain the integrity of what we've created and protect the character because he's so beloved, not only by us, but by so many people now that we don't want to get involved in a process that would disrupt what we've made," Renshaw said. "We're definitely staying vigilant about not only potential opportunity for the show but also protecting what it is and the unique charm that it does have."
