Anchor Oral Care welcomes Aimee Baruah as brand ambassador
, a brand from
Anchor Consumer Products
, has strengthened its presence in
North East
by appointing actor
Aimee Baruah
as its brand ambassador.
North East remains a key market for Anchor since decades, and this strategic move underscores the brand's commitment to expanding its reach and reinforcing its market position in the region.
Anchor Oral Care has launched two new campaigns in the state, highlighting its superior oral care range, including its flagship product,
Anchor Red Toothpaste
. New Campaigns Tailored for North East include "Laal. Kamaal. Bemisaal" and "
Naye Zamane Ki Nayi Suraksha
".
The campaign - Laal. Kamaal. Bemisaal - showcases the powerful benefits of Anchor Red Toothpaste, a trusted herbal solution enriched with ten
Ayurvedic Benefits
made with six core ayurvedic ingredients. Designed for stronger teeth and healthier gums, the TVC captures a relatable shopping moment, emphasising how the toothpaste's effectiveness and taste make it the ideal choice for families.
"Naye Zamane Ki Nayi Suraksha", featuring Baruah, focuses on the importance of complete oral care for families. Featuring Baruah, it positions Anchor Oral Care as a scientifically advanced and ethically conscious brand, highlighting its CalFlo formulation for whiter, stronger, and healthier teeth.
Karan Shah, director of Anchor Consumer Products, stated, "Partnering with Aimee Baruah marks a significant milestone in our journey, and she will play a crucial role in raising
oral health awareness
across the North East."
Kunal Shah, creative director, Anchor Consumer Products shared insights on the campaign's vision, "With 'Laal. Kamaal. Bemisaal.' and 'Naye Zamane Ki Nayi Suraksha,' we aimed to create a fresh and culturally relevant narrative that resonates deeply with North East consumers.'
Baruah said, "I am thrilled to collaborate with Anchor Oral Care, a brand synonymous with trust, innovation, and holistic oral health. Good oral hygiene is essential for overall well-being, and I truly believe in Anchor's dedication to providing effective and modern solutions for families. I look forward to being part of this meaningful journey."
Asit Roy, senior vice president - sales of Anchor Consumer Products, emphasised the brand's strengthened focus on North East, "Our partnership with Aimee Baruah, along with our new campaigns, will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the
oral care category
.'
Sandeep Abbhi, marketing head of Anchor Consumer Products, added, "Aimee Baruah is a trusted, admired and culturally rooted personality in the North East. Her strong credibility and connection with North East families make her the perfect choice to represent Anchor Oral Care."
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