
Burberry ‘encouraged' by turnaround progress amid job cuts
Last November, the group launched a £40 million cost-cutting programme after first sinking to a loss.
Naomi Campbell walked the Burberry Autumn/Winter 25 runway at London Fashion Week (Jordan Pettitt/PA)
In May, the company announced proposals to cut about 1,700 jobs worldwide over the next two years as part of the shake-up.
In its fresh update, Burberry said it has made some progress in its transformation efforts but is still in the 'early stages' of the potential turnaround.
The company said: 'In the first half, we are continuing to prioritise investment and expect to see the impact of our initiatives build as the year progresses.'
It pointed towards efforts to simplify its operations and improve productivity in a bid to improve profit margins.
In the latest quarter, Burberry said there were improvements across its main regions, amid strong sales of 'outerwear and scarves'.
Comparable retail sales grew by 1% in Europe, the Middle East, India and Africa (EMEIA) as positive local spending helped to offset declines among tourists.
Meanwhile, its Americas business reported growth of 4% for the quarter.
However, it said sales in Greater China fell 5% for the quarter, while its Asia Pacific division saw a drop of 4%, driven by a 'challenging performance in Japan'.
Joshua Schulman, chief executive of Burberry, said: 'The improvement in our first quarter comparable sales, strength in our core categories, and uptick in brand desirability gives us conviction in the path ahead.
'Our autumn 2025 collection is being well received by a broad range of luxury customers as it arrives in stores.
'Although the external environment remains challenging and we are still in the early stages of our transformation, we are encouraged by the initial progress we are starting to see.'

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

South Wales Argus
43 minutes ago
- South Wales Argus
US President Donald Trump arrives in Scotland
Air Force One – the presidential plane – touched down at Prestwick Airport in Ayrshire on Friday just before 8.30pm. The president was met by Scottish Secretary Ian Murray as he disembarked, before heading to the waiting presidential helicopter Marine One, bound for his nearby Turnberry golf course. Trump supporters gather at Prestwick Airport ahead of US President Donald Trump's arrival (Jane Barlow/PA) During his time in the country, the president will meet Prime Minister Sir Keir Starmer and Scottish First Minister John Swinney, as well as European Commission president Ursula von der Trump and Sir Keir are expected to discuss potential changes to the UK-US trade deal which came into force last month. Mr Swinney has pledged to 'essentially speak out for Scotland'. Police on horseback outside the perimeter of Turnberry golf course in South Ayrshire (Robert Parry/PA) Speaking as he boarded Air Force One, the president said he would be having dinner with the Prime Minister at Turnberry, before 'going to go to the oil capital of Europe, which is Aberdeen'. He said: 'We're going to have a good time. I think the Prime Minister and I get along very well.' He added: 'We're going to be talking about the trade deal that we made and maybe even approve it.' Police outside the perimeter of Turnberry golf course (PA) He also told journalists he was 'looking forward' to meeting with the 'Scottish leader' Mr Swinney, describing him as a 'good man'. During his time in Scotland, the president is also likely to spark a number of protests, with concerns being raised about how such demonstrations are policed. Police Scotland has called in support from other forces in the UK to help bolster officer numbers, though senior officers and the organisation which represents the rank-and-file, have accepted Mr Trump's visit will have an impact.


The Herald Scotland
an hour ago
- The Herald Scotland
Cabinet ministers urged to ensure contracts go to firms that boost British jobs
The Chancellor and the Cabinet Office chief said the hundreds of billions of public spending on roads, railway lines and hospitals promised over the next decade are an opportunity to deliver more British jobs. They also urged ministers to make efforts for their departments to direct more spending to smaller businesses and social enterprises and reduce barriers that are hindering them as they compete with established bidders. They wrote in a letter to Cabinet ministers: 'We want people around the UK to feel the full impact of government spending through investment in skills and high-quality jobs. 'That's why we're going further to ensure public procurement expenditure boosts British industry, jobs, skills, productivity, and expands the supply side. 'Every department needs to be pulling this procurement lever to support economic growth and strengthen our economic security. It is possible to do this within our trade agreements, as other countries do.' It comes after Mr McFadden, the Chancellor of the Duchy of Lancaster, proposed an overhaul of public procurement rules last month that would mean public bodies have to give more weight to firms which can prove they will boost British jobs when they are bidding for contracts. Chancellor of the Duchy of Lancaster Pat McFadden (Ryan Jenkinson/PA) The change is set to apply to major projects such as transport, as well as other schemes including hospital and school building. 'We are asking all secretaries of state to satisfy themselves that your department, and arm's-length bodies, have the commercial capacity and capability to ensure the creation of British jobs, productivity-enhancing opportunities, and skills are prioritised in every major contract,' Mr McFadden and Ms Reeves wrote. They also told Cabinet colleagues to 'set ambitious and stretching targets for increasing your procurement spend with SMEs and social enterprises while stripping away requirements and processes that are barriers to these firms competing with established players'. They said commercial teams within departments are not a 'back office function' but a 'strategic policy lever' and 'must be a priority'.

Western Telegraph
an hour ago
- Western Telegraph
US President Donald Trump arrives in Scotland
Air Force One – the presidential plane – touched down at Prestwick Airport in Ayrshire on Friday just before 8.30pm. The president was met by Scottish Secretary Ian Murray as he disembarked, before heading to the waiting presidential helicopter Marine One, bound for his nearby Turnberry golf course. Trump supporters gather at Prestwick Airport ahead of US President Donald Trump's arrival (Jane Barlow/PA) During his time in the country, the president will meet Prime Minister Sir Keir Starmer and Scottish First Minister John Swinney, as well as European Commission president Ursula von der Trump and Sir Keir are expected to discuss potential changes to the UK-US trade deal which came into force last month. Mr Swinney has pledged to 'essentially speak out for Scotland'. Police on horseback outside the perimeter of Turnberry golf course in South Ayrshire (Robert Parry/PA) Speaking as he boarded Air Force One, the president said he would be having dinner with the Prime Minister at Turnberry, before 'going to go to the oil capital of Europe, which is Aberdeen'. He said: 'We're going to have a good time. I think the Prime Minister and I get along very well.' He added: 'We're going to be talking about the trade deal that we made and maybe even approve it.' Police outside the perimeter of Turnberry golf course (PA) He also told journalists he was 'looking forward' to meeting with the 'Scottish leader' Mr Swinney, describing him as a 'good man'. During his time in Scotland, the president is also likely to spark a number of protests, with concerns being raised about how such demonstrations are policed. Police Scotland has called in support from other forces in the UK to help bolster officer numbers, though senior officers and the organisation which represents the rank-and-file, have accepted Mr Trump's visit will have an impact.