'Heaven on Earth': Why UAE residents travelling to Kashmir was on the rise in recent years

Khaleej Times

24-04-2025

Kashmir is often described as 'heaven on earth'. But for those who have actually visited the breathtaking valley, it's not just a phrase, it becomes a deeply felt truth and a statement that lives with them.
The snow-covered mountains, serene lakes, pine forests, and warm hospitality leave visitors with memories that stay long after the journey ends.
And for a growing number of UAE residents, Kashmir, both in India and in Pakistan-administered regions, is becoming a top destination for vacations, honeymoons, and even soul-searching getaways.
Honeymooners' paradise
Meeran D.F., a 31-year-old marketing professional based in Dubai, chose Kashmir for his honeymoon after hearing about its beauty from friends and family for years. Married in the first week of January, he flew to Srinagar just days later with his bride, and what they saw was nothing short of magical.
'I had always heard Kashmir is paradise on earth, but seeing it with my own eyes, with my wife beside me, felt surreal,' said Meeran.
'The valley was blanketed in soft, white snow. Gulmarg especially took our breath away with its pine trees frosted with snow, frozen lakes, and the sound of silence. We rode the gondola up the mountains and played in the snow like kids. It was cold, but the warmth of the people and a cup of Kashmiri kahwa kept us cozy throughout. It wasn't just a trip, it was an experience we will cherish for the rest of our lives.'
Surge in demand among UAE residents
Bharath Aidasani, managing partner at Pluto Travels, said the interest in Indian-administered Kashmir has been steadily growing over the years among UAE residents all year round and especially during the summer months.
'We have had groups travelling to Kashmir every single month this year. From January to May, we sent multiple groups,' he said. 'Between June and August, it becomes one of the most preferred destinations, not just for Indians, but also for expats from other nationalities. We have even had inquiries from Europeans looking to spend their summer there.'
However, he added that due to the recent incident, some travellers have cancelled their trips. 'Still, those who have visited always tell us it was the best place they have ever been to. They truly believe it's heaven on earth.'
Pakistan-administered Kashmir: A hidden gem
Kashmir's charm isn't limited to the Indian side. When Pakistan International Airlines resumed direct flights from the UAE to Skardu in April 2024, a town surrounded by the towering Karakoram mountains, it opened up a new travel destination for travellers based in the Gulf.
Usman Abbas, a 45-year-old Pakistani expat living in Sharjah, jumped at the opportunity.
'I have travelled across Europe, the Swiss Alps, Austria, and even Norway, but nothing compares to Kashmir,' he said.
'Flying into Skardu felt like entering another world. I visited Shigar Valley and Satpara Lake, both absolutely stunning. The hospitality, the landscapes, the silence of the mountains, it all stays with you.'
Landscapes waiting to be explored
According to travel experts, many families originally from Pakistan-administered Kashmir, especially those settled in the UK, often fly via Dubai to visit their hometowns.
With flight connectivity and growing tourism interest, there are talks of building an international airport in Mirpur to further boost access and development.
'Due to better connectivity and awareness, interest in visiting the Pakistan side of Kashmir is rising,' said Dr Zafar Tahir, a Dubai-based travel expert. 'The region remains largely undiscovered, but once people visit, they will understand why Kashmir is truly unlike any other place. I have seen Europe and many other places on Earth but nothing compares to this.'
Switzerland of the subcontinent
It is the natural beauty, the snow-capped mountains, lush valleys, alpine forests, and crystal-clear lakes. But beyond that, it's the feeling Kashmir instills in its travellers. Whether on the Indian side or the Pakistani side, the region captures hearts with its purity, peace, and the warmth of its people.
For UAE residents, it's no longer just a distant dream. 'It's a destination that's easier to reach, yet impossible to forget,' said Meeran.