Business News Wales Launches ‘Sport Business' Section in Partnership with Leading Welsh Sporting Bodies
Launching this September, the new section will feature a dedicated podcast series and email newsletter, providing an independent, authoritative platform to explore the increasingly vital role of sport within the Welsh economy, a sector that contributes over £1 billion annually to Wales' GDP.
While the cultural and social impact of sport is widely recognised, its contribution to economic development, employment, tourism, education, infrastructure investment, and community regeneration remains underrepresented within economic policy.
Business News Wales' new Sport Business section aims to change that.
The Welsh independent publisher's editorial expansion into Wales' sports ecosystem will explore the strategic influence of sport on economic outcomes.
Through in-depth features, interviews with senior leaders, and thought leadership from across the sporting ecosystem, the section will highlight the sector's unique strengths, including its naturally resilient individuals, its high-performance mindset, and its ability to inspire and unite communities across Wales.
'Sport is one of Wales' greatest strategic assets, not just culturally, but economically,' said Mark Powney, Managing Director of Business News Wales.
'Having started my own career in sports marketing in Rugby League over 25 years ago, I understand first-hand the values it instils – resilience, leadership, teamwork – all of which are vital as Wales looks to tackle the challenges and opportunities ahead.
'We believe that Wales' sporting professionals, from retired athletes to those currently competing at the elite level, have an untapped role to play in shaping our economic future. If we can build a meaningful bridge between the sporting and business communities, we'll unlock a mindset that could give Wales a genuine competitive edge.'
The editorial expansion will also explore new opportunities for collaboration between sport, business, and government, particularly where sport can support regeneration, skills development, and raise Wales' profile on the global stage.
In addition, it will examine the innovation and entrepreneurship emerging from the sector, including the adoption of new technologies, investments in infrastructure, and the growing focus on performance, data, and wellbeing.
Abi Tierney, CEO of the Welsh Rugby Union, said:
'Sport is a major driver of social impact, economic growth and national identity here in Wales, yet too often the depth of that contribution doesn't get the recognition it deserves. The launch of the Sport Business section by Business News Wales is a hugely positive step forward. It gives sporting organisations like the WRU, and our colleagues across all codes, a dedicated platform to engage meaningfully with the business community and government. Having a consistent and credible channel to share our stories, showcase our impact, and advocate for future investment is vital as we continue to evolve sport's role in Welsh society. We're proud to support this initiative and look forward to working together to amplify the voice of sport organisations in Wales.'
Dan Cherry, CEO of Glamorgan Cricket, said:
'Cricket in Wales is re-emerging as a powerful force for good, not just on the pitch, but across our communities, our local economy, and our culture. From grassroots participation to elite competition, the game is growing rapidly and delivering real value to people's lives.
'At Glamorgan Cricket, we're proud of the role we play in that wider ecosystem, and equally proud of the commercial success story that's taking shape behind the scenes, whether that's increasing attendances, bringing a more diverse audience to the game, expanding our corporate hospitality offer, or the growing reputation of Sophia Gardens as a premier venue for business events and private hire. That's why the launch of the Sport Business channel is so important. It gives us and our peers across Welsh sport a consistent and professional platform to amplify our success, connect with business and government stakeholders, and collectively tell the story of how sport is shaping a better future for Wales. We welcome this initiative and look forward to playing a key role in its growth.'
Noel Mooney, CEO of the Football Association of Wales, said:
'Football is a powerful economic and social engine for Wales, from the grassroots game to our national teams, the sport supports jobs, drives tourism, unites communities, and inspires the next generation. At the FAW, we've seen firsthand how football can shape national pride and local prosperity. That's why the launch of the Sport Business channel is so important. It gives us and our partners in sport a professional, independent platform to communicate directly with our stakeholders, whether in government, business, or the wider community. This will be pivotal in telling the full story of football's contribution to the Welsh economy and ensuring sport continues to be recognised as a key pillar of Wales' future.'
Sameer Rahman, Non-Executive Director at FAW, Glamorgan Cricket and Millennium Stadium, said:
'For too long, the economic impact of sport in Wales has been underrepresented in mainstream business and policy conversations. I felt strongly that our major sporting organisations needed a dedicated, credible platform, not just to share their individual stories, but to come together with a collective voice that reflects the scale and significance of sport's contribution to the Welsh economy. This new Sport Business channel will give us exactly that. It creates a unified space for collaboration, visibility, and influence, helping us better engage with government, the private sector, and wider society. I applaud Business News Wales for identifying this gap and moving swiftly to create a solution that will benefit the founder organisations involved in this new initiative.'
The new Sport Business section on Business News Wales will launch on Monday, 8th September. To sign up for its sport in business newsletter, click here
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