Cheapest supermarkets for Wimbledon strawberries and cream

South Wales Guardian

2 days ago

But, the red berries aren't cheap, although a new study has revealed that Aldi provides the most budget-friendly option.
Aldi offers the most affordable strawberries and cream at 58p per serving, 53% cheaper than the most expensive option.
Lidl and Asda place second and third, at 62p and 63p per serving, respectively.
Waitrose ranks as the most expensive retailer at 89p per serving for the iconic tennis tournament snack, 31p more than Aldi.
The current batch of "wonky" strawberries in Aldi is BIG pic.twitter.com/zV0Lhf0DpP
The study, by QR Code Generator, compared the cost of 100g of strawberries and 30ml of cream at major UK supermarkets, using each retailer's cheapest own-brand options, to find out where fans can recreate a decent portion of the classic tennis snack most affordably at home.
Sainsbury's places fourth, with an overall serving cost of 75p, closely followed by Tesco, who charge 76p per portion of strawberries and cream.
Both supermarkets charge 63p per 100g of strawberries; however, they differ in cream prices, with Sainsbury's single cream costing £1.25 for 300ml compared to Tesco's £1.30. This small difference in cream pricing results in a 1p difference in their per-serving costs.
Morrisons places sixth, with a portion of strawberries and cream costing 79p, 21p more expensive than the same portion at Aldi.
M&S places seventh, with a higher price per serving of 83p, making them the second most expensive option.
At the other end of the scale, Waitrose was found to be the most expensive supermarket for strawberries and cream at 89p per serving, which is 53% more expensive than Aldi. This highlights how shopping around could save consumers over a third of the cost.
Jo Lambell, founder of Beards & Daisies and author of The Unkillables says: "The pairing of Wimbledon and strawberries isn't just nostalgic, it's rooted in British horticultural history.
"Strawberries were in season when Wimbledon was first held in 1877, and their association with summer, freshness, and British identity made them a natural fit. The addition of cream came later, cementing the combination as a luxurious seasonal treat.'
Their visual appeal also plays a role. The bright red fruit juxtaposed with white cream and manicured green lawns makes for a media-friendly image, part of Wimbledon's brand identity.
Like strawberries? You're in luck...
Interestingly, nearly all the strawberries served at Wimbledon are locally sourced from Kent, reveals Jo.
'The berries are picked at dawn and delivered to the grounds by afternoon to guarantee peak freshness. This emphasis on local sourcing supports British agriculture and reduces food miles.'
This year has seen the biggest and sweetest strawberries in years, many British growers have reported.