
Standard Chartered sees affluent clients putting more money to work in Hong Kong
Standard Chartered Bank 's
Eliza Law , who sees affluent clients putting more money to work in
Hong Kong
'Our clients' interest in investing has grown,' Law, managing director and head of affluent segment and distribution, wealth and retail banking at Standard Chartered Hong Kong, said in a briefing on Thursday. 'They are keen to enhance their investment knowledge and gain access to unique products.'
First-quarter data from Standard Chartered showed the number of clients who moved up the ladder from other segments to the private-priority tier – those with assets worth more than US$1 million – surged 45 per cent from a year earlier. Other segments include priority banking, for clients with more than US$100,000 in assets, and premium banking, for those with more than US$25,000 in assets.
This client 'up-tiering' contributed to the bank's double-digit growth in the first quarter from a year ago, Law said. That trend would be a 'key source' for the bank to meet its ambitious goal of attracting US$200 billion in global wealth-management business from newly affluent people in the next five years, she added.
Greater interest in diversified investing and higher-return products, compared with time deposits, reflect how affluent clients are dealing with current economic challenges and global trade tensions.
Law said Standard Chartered offered a range of highly sophisticated products that catered to professional investors within the bank's private-priority segment. The sales volume of these products grew 2.4 times from 2023, driven by certain principal-protected structured products linked to equities and interest rates.
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