The Souled Store launches new outlets in Mumbai, Bhatinda
The brand's new Colaba store draws inspiration from the Harry Potter universe, featuring Diagon Alley-themed décor, atmospheric lighting and architectural elements designed to transport visitors into a magical world, Retail 4 Growth reported. Meanwhile, the Bhatinda store pays homage to desi culture with an exterior modelled on traditional Punjabi truck art, incorporating bold colours and playful graphics reminiscent of Indian highways.
'We're incredibly excited about these two openings,' said The Souled Store's co-founder Vedang Patel, India Retailing reported. 'At The Souled Store, we believe that a store should be more than four walls- it should be an experience. Colaba and Bhatinda are two very different expressions of that vision: one magical, the other rooted in local culture. Both are unforgettable.'
The Souled Store, which holds more than 200 licences including global franchises such as One Piece, Naruto, and Marvel, offers a wide range of merchandise and apparel. With a growing offline network, the brand now operates 50 outlets across India, complementing its pan-India e-commerce presence.
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