LU integrates AI into commerce PG course
Lucknow University
has integrated Artificial Intelligence (AI) into the postgraduate curriculum for both one-year and two-year programmes. Recognising AI's growing influence across industries, the new course — AI in Business — is designed to provide students with both foundational understanding and practical knowledge of AI applications in core commerce domains.
As around 18% of the start-up economy, particularly in digital marketing, relies heavily on AI-driven strategies, the course is structured to reflect current industry needs. The course, which will begin from the new academic session, adopts an interdisciplinary approach, covering the use of AI in accounting, auditing, finance, taxation, marketing, and human resource management.
The curriculum begins with an introduction to AI, focusing on its basic concepts, automation, learning, and decision-making.
It then explores AI's application in accounting and auditing, highlighting its role in data entry, journal entries, ledger postings, and financial analysis.
In the finance and taxation modules, students are introduced to AI-powered tools for financial planning and tax calculation, including income tax and GST software. The marketing section examines key technologies like machine learning and natural language processing, emphasizing their role in customer targeting and data-driven campaigns.
Head of the Department of Commerce, Ram Milan, said, "This course is our step towards future-proofing our students."
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