Aldi enforces strict one-per-person limit on new £14.95 limited edition item
Aldi has declared a strict one-per-person limit on a new £14.95 item that was launched in one of its Manchester branches today.
Customers will only be permitted to purchase one of the store's new limited-edition Supernova Champagne bottles, which were unveiled today at Aldi's Bury New Road outlet ahead of Oasis' upcoming Manchester concerts.
The release of the £14.95 bottles coincides with Oasis kicking off their reunion tour on Friday in Cardiff, at the Principality Stadium.
As the Gallagher brothers prepare for their first hometown gig since their split this week, these commemorative bottles have been exclusively released at Aldi's Bury New Road - just a stone's throw away from Heaton Park where the brothers will first perform on Friday, July 11.
Stay connected with our City Life newsletter here, reports the Manchester Evening News.
With the bottles in limited supply, shoppers are encouraged to act quickly to secure one of these celebratory drinks. However, Aldi hopes that by enforcing a one-per-customer rule on the bottles, it will allow as many Oasis fans as possible to get their hands on the drink.
The new bottles have been crafted using Aldi's award-winning Veuve Monsigny Champagne Brut, with the bottle receiving a new 'Supernova' design to commemorate Oasis's well-loved Britpop hit.
(Image: Malcolm Hart)
With the bottles unveiled in-store today, July 7, Oasis fans have already been flocking to the store's Bury New Road branch to pick up one of the keepsakes themselves.
Manchester local Derrick Smith was among the eager fans, sharing: "I left at quarter past six and waited an hour before the store opened – the bottle looks amazing."
Other enthusiasts have also reported making journeys from beyond Greater Manchester to snag the exclusive beverage. Devoted Oasis fan Jack Blake remarked: "I drove from London for the Champagne after I saw the post. I thought, I must try and get a bottle!"
(Image: Aldi)
On the occasion of the release, Julie Ashfield, Aldi UK's Chief Commercial Officer, expressed her excitement: "We're thrilled to launch Supernova Champagne, a special, limited-edition rebrand of our award-winning Veuve Monsigny. We're offering shoppers a unique and memorable way to raise a glass to this iconic moment in music history."
The introduction of the celebratory tipple coincides with Aldi's Bury New Road store in Prestwich undergoing a temporary transformation to 'Aldeh', adopting the Mancunian twang ahead of Oasis' much-anticipated gig at Heaton Park.
Starting today, Aldi's Supernova Champagne is up for grabs exclusively at the Bury New Road, Manchester store, priced at £14.95, while supplies last.
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