Prince Harry and Meghan, Duchess of Sussex's Netflix deal 'coming to an end'
The couple signed an agreement with the streaming giant - said to be worth around $100 million - after stepping back as senior members of Britain's royal family and carving out a new life in California but a new report now suggests the lucrative contract will not be renewed after it expires in September.
A source told The Sun newspaper: "The deal is done; no more shows will be made. Netflix feel they've got all they can from the couple ... They're not unhappy with how things turned out — they got those initial hits, and produced one of the most talked-about shows of all time.
"There's no animosity from either side. Things have just run their course."
Another insider told the Daily Mail newspaper: "They're just waiting for the credits to roll. They're letting it expire without drama. There's no appetite for anything new."
The couple created a number of shows for Netflix including their tell-all documentary Harry and Meghan as well as the Duchess' lifestyle series With Love, Meghan and Harry's sport show Polo.
Meghan is believed to be focusing on building her lifestyle brand As Ever, which has sold jam, teas, and biscuits and a rose wine since its launch but she previously announced she was pausing new product launches until she had a strategy in place to scale up production.
Speaking to guest Tina Knowles on her Confessions of a Female Founder podcast, she said: "You can say, 'Oh, I made this in my house' ... I'm going, 'I just picked these strawberries, and it's so great!
"Look, I just put a little bit of sugar and some Meyer lemon', and you try to scale that up and you're wanting to manage expectations, but you want to share the thing you've worked so hard on."
Meghan compared the launch to a "sneaker drop" and noted that while the 'scarcity mentality at the beginning might be a hook for people', she didn't want to annoy shoppers.
She added: 'I don't want you to eat that jam once every six months. I want that to be on your shelf all the time.
"So for me at the moment, with As Ever, it was great. We planned for a year and then everything sells out in 45 minutes.
"Yes, amazing – great news. Then what do you do? And then you say 'OK, we planned as best as we could'. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?
"I'm looking at it saying 'just pause'. That happened. Let's wait until we are completely stable and we have everything we need."
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