Alibaba rolls out strategic package to help local SMEs go global
Alibaba, Asia's largest e-commerce giant, has launched the Performance Guaranteed Package to help newly onboarded Malaysian SMEs strengthen their position in global business-to-business (B2B) trade.
Head of Malaysia business Rocky Lu said the initiative is more than just a promotional offer, it serves as a strategic pathway for Malaysian SMEs to engage efficiently with international buyers.
"Through this offer, we aim to help Malaysian suppliers accelerate their presence in global trade and become more resilient in today's dynamic supply-chain landscape.
"The package is exclusively available to Malaysian suppliers who joined Alibaba within the past three months, offering guaranteed product exposure, complimentary product optimisation, together with priority training and support sessions," he said in a statement.
The launch comes as the global B2B e-commerce market is expected to reach US$20.9 trillion (RM88.15 trillion) by 2027.
In line with this growth, Malaysia is targeting RM1.65 trillion in e-commerce transactions by 2025 under the National e-Commerce Strategic Roadmap led by Malaysia Digital Economy Corp.
Among the early beneficiaries of the package is Wemb's Marketing (Malaysia) Sdn Bhd, a local food company that has seen its sales rise by over 70 per cent since joining Alibaba.
The company has expanded exports to more than 30 countries, offering end-to-end services.
Its director Goh Zhi Yan said their global reach was limited prior to joining the platform.
"Our products quickly found markets in many more countries. The platform gave us the tools, visibility, and support to grow internationally faster than we ever expected. It made digital B2B global trade possible for Malaysian SMEs like ours," said Goh.
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