Olympic champion Neeraj Chopra strikes gold with endorsements
(You can now subscribe to our
(You can now subscribe to our Economic Times WhatsApp channel
Mumbai: Olympic champion Neeraj Chopra is adding momentum to India's non-cricket endorsement space following his recent win at the 2025 Paris Diamond League and the launch of the Neeraj Chopra Classic , India's first global javelin competition.Held on July 5 at Bengaluru's Sree Kanteerava Stadium, Neeraj Chopra Classic brought together top international athletes and drew several major sponsors, including Visa, Audi India, Duolingo English Test, and Snapchat.Chopra's rising influence off the field reflects a broader shift in India's sports marketing landscape. According to Kroll, his brand value is estimated at $30 million, placing him just behind the country's leading cricketers.Endorsements linked to emerging sports made up 14% of India's ₹1,224 crore sports celebrity endorsement market in the last year, a 46% increase that industry executives say is driven by athletes like Chopra.Brands such as Tata AIA, Audi India, Visa, Krafton and Under Armour have partnered with Chopra, whose endorsement roster now includes nearly 20 high-profile names.Karan Yadav, chief commercial officer at JSW Sports , which manages Chopra's commercial portfolio, said that the focus has always been on being selective. "Over the last fiscal year, we've seen a clear and strategic evolution in Neeraj's brand portfolio. The mandate from the very beginning has been to be focused, deliberate, and selective," he says. "Instead of maximising volume, our goal has been to align with brands that resonate with Neeraj's personality, values, and passions."One example is Chopra's recent tie-up with Audi India."Neeraj's authentic passion for automobiles made Audi a natural partner. The alignment was so strong that the collaboration became a seamless extension of Neeraj's identity," Yadav explains.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
4 hours ago
- Time of India
Parliament Watch: India finds 7.23 MT rare earth reserves; NH build pace slows, key infra updates shared in Parliament
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel The rare earth element resources estimated by the Atomic Minerals Directorate for Exploration and Research (AMD), a unit of the Department of Atomic Energy (DAE), is around 7.23 million tonnes in-situ Rare Earth Elements oxide (REO) contained in 13.15 million tonnes monazite, a mineral of Thorium and Rare Earths occurring in the coastal beach, red sand and inland alluvium in parts of Andhra Pradesh, Odisha, Tamil Nadu, Kerala, West Bengal, Jharkhand, Gujarat and Maharashtra, minister Jitendra Singh informed the lower house. Around 1.29 million tonnes in-situ REO resource in hard rocks in parts of Gujarat and Rajasthan. Additionally, Geological Survey of India (GSI) has augmented 482.6 Mt resources of REE ore at various cut-off grades in 34 exploration projects. Coal India Ltd has received 186 consumer grievances, other than that of the Comptroller and Auditor General, related to coal quality issues since July 2023, minister G Kishan Reddy said. Out of them, 171 grievances have been resolved, he informed the Lok Sabha. Resolution of these grievances is a continuous process and is as per established procedure, he Dehradun-Delhi access controlled highway with a total capital cost of `11,868.6 crore is targeted for completion by October 2025, road transport and highway minister Nitin Gadkari said on Wednesday in response to a question in Rajya ministry of skill development and entrepreneurship (MSDE), in collaboration with the World Economic Forum (WEF) is working on India Skills Accelerator initiative to close skilling gaps through inclusive upskilling and reskilling, mobilizing investment in lifelong learning, and fostering government industry collaboration, Jayant Chaudhary, minister of state (independent charge), MSDE said in response to a question in Rajya Sabha on government has constructed 10,660 km of length of national highways (NHs) during 2024-25 or 29 km per day, road transport and highway minister Nitin Gadkari said in response to a question in Rajya Sabha on Wednesday. This is the second lowest pace of construction in the last five years, lowest being 28 km per day in 2022-23.
New Indian Express
4 hours ago
- New Indian Express
French skiing federation suspends Olympic medalist Joël Chenal amid sexual harassment allegations
PARIS: The French skiing federation has provisionally suspended Joël Chenal, an Olympic silver medalist and a former national coach, amid accusations of sexual harassment against minors. The federation's move on Wednesday came after French newspaper Le Monde spoke with 12 women over alleged incidents between 2005 and 2021 when they were minors. Chenal, a silver medalist in giant slalom at the 2006 Turin Olympics, was among the France national team coaches from 2013-17. 'Following the publication today of a new press article providing new information, including the identity of witnesses, and following the initial testimonies gathered by its ethics committee, the president of the federation has decided to open disciplinary proceedings with the immediate provisional suspension of Joel Chenal,' the federation said in a statement. Le Monde reported that Chenal is the subject of a complaint for sexual assault. The federation said it will join the legal case. 'This demonstrates its commitment to supporting victims, cooperating fully with the judicial authorities and shedding light on these unacceptable events,' the federation said. Le Monde has said previously that Chenal denies the accusations.
Time of India
4 hours ago
- Time of India
FIDE Women's World Cup: Divya Deshmukh storms into finals
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Batumi (Georgia): International Master Divya Deshmukh stormed into the final, defeating former world champion Zhongyi Tan of China in the second game of the semifinals and winning the mini-match 1.5-0.5 in the FIDE Women's World Chess Cup here on the process, Divya became the first Indian to make it to the Candidates' tournament The stakes are high here as the final berth also ensured her entry in the women's Candidates' tournament next year that will decide the challenger to Wenjun Ju, the reigning women's world already eliminated second seed Zoner Jhu of China and then compatriot Grandmaster D Harika in the quarterfinals, Divya continued to be the giant slayer of the event and her game against Tan was a testament to her growing chess the Indian boys making a great headway at the top of the chess world, it was already time for the girls to have a say and Divya is the new girl on the block after R was tricks and strategy at display by Divya as she converted to an Alapin Sicilian as white and her time exchange of Bishops for knights guaranteed a pawn plus had her chances in the middle game but the former women's world champion did not make use of them and at some point simply missed the thread of the the endgame arrived, Divya had a couple of extra pawns to coast but Tan remained resourceful right till the end of the had an outside passed pawn after the dust subsided and it should have been an easy picking, but the fortunes fluctuated a lot. For the record, the game lasted 101 the second semifinal, Koneru Humpy drew with top seed Tingjie Lei of China. Playing white, Humpy faced the Slav defense and went for the iconic exchange variation that normally yields to either equal or giving white the better opening yielded nothing special for Humpy but she got the Bishop pair against two knights to prepare for an advantage. The Queens were traded as early as on 19th move and the payers eventually reached a rook and pawn endgame wherein the Indian enjoyed an extra with the extra pawn not so relevant, Lei stayed in the loop as the position was not changing much. The draw was a just result when Humpy had just one extra pawn remaining in the rook and pawns endgame and the point was split after 75 will now play the tie-breaker against Lei in shorter format.
