Japan's ABC-Mart steps into Philippines as fashion brands eye Southeast Asia
TOMOKA KODAMA, SHOHEI KANAYA and TSUKIKO MIYA
TOKYO -- Japanese clothing store chains like ABC-Mart are moving into Southeast Asia on the strength of growing brand recognition earned from international visitors to Japan.
ABC-Mart, which sells mainly footwear, will open an ABC-Mart Grand Stage store with a wide range of apparel in the Bonifacio Global City business district of Manila as early as September. The Philippines will be the second country the retailer has entered in Southeast Asia, following Vietnam in 2022.
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