Jadwa Acquires Majority Stake in Leading Retailer Makhazen Alenaya Through its GCC Diversified Private Equity Fund
Jadwa Investment, a leading investment management and advisory firm in the Middle East, today announced the acquisition of a majority stake in Makhazen Alenaya through its flagship blind-pool vehicle, Jadwa GCC Diversified Private Equity Fund.
Founded in 2019, Makhazen is a fast-growing Saudi retail concept with 15 branches across the Kingdom. The company has redefined the beauty and personal care sector by pioneering an emerging retail format: the multi-category specialist. Makhazen offers a wide, curated product range at consistently affordable prices and through a premium one-stop-shop experience. Backed by strong consumer traction and a scalable operating model, the company is poised to expand its footprint across Saudi Arabia.
The transaction marks Jadwa's fourth investment under Jadwa GCC Diversified Private Equity Fund (formerly known as GCC Private Equity Fund I). The fund's prior investments include Gissah Perfumes, Blackspoon Group, and Tikkaway.
Tariq Al-Sudairy, Managing Director & CEO of Jadwa Investment, commented: 'We are pleased to partner with Makhazen Alenaya in our second investment in the region's retail sector. The transaction reflects our confidence in the Kingdom's evolving consumer landscape, supported by far-reaching economic reforms and a shift toward modern retail formats.'
Elie El-Khoury, Head of Private Equity at Jadwa Investment, added: 'Makhazen is a clear category leader in a fast-evolving retail landscape. It pioneered value-driven pricing with premium customer experience, which sets it apart from traditional formats and positions it for significant growth. This investment reflects our strategy to back high-growth businesses with scalable, defensible platforms.'
Speaking on behalf of Makhazen Alenaya, Abdullah Almudaihesh, Co-Founder and CEO, stated: 'Partnering with Jadwa Investment marks a defining milestone in Makhazen's journey. We will leverage Jadwa's deep expertise to accelerate our growth, strengthen our operational capabilities and governance, and unlock long-term value. This partnership will reinforce our leadership position in the Kingdom's beauty and personal care sector and lay the foundation to list on the Saudi Exchange's Main Market.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gulf Today
20 hours ago
- Gulf Today
Cristiano Ronaldo to stay at Saudi Arabia's Al Nassr until 2027
Cristiano Ronaldo inked a two-year extension with Saudi Arabia's Al Nassr, the club announced Thursday, following months of speculation over which team he would sign for next season. "Cristiano Ronaldo is staying at @AlNassrFC until 2027," the club wrote in a post on X. Minutes before the official confirmation, the team posted a teaser video, with the 40-year-old Ronaldo walking along a beachfront and saying: "Al Nassr forever". The Portuguese superstar arrived in 2023 in the kingdom to play with the club, heralding a rush of players in the latter stages of their careers to the oil-rich country. Last month, Ronaldo posted "This chapter is over" hours after the Saudi Pro League wrapped up with Al Nassr finishing third and trophyless once again. Cristiano Ronaldo signs a new deal with the Saudi club, in the presence of club chairman Abdullah Al Majid at an undisclosed location. AFP "Ronaldo's presence is a key factor in developing the Saudi league in the last two years and a half. He opens the door for elite and young players to come to Saudi Arabia," a source from the Public Investment Fund (PIF), a major investor in Saudi football, told AFP last month. The oil-funded PIF, the sovereign wealth fund behind a number of big-ticket Saudi investments, controls a group of Pro League clubs including Al Nassr, Al Hilal and Al Ahli. Ronaldo's announcement in May came just months after Brazilian star Neymar ended his injury-plagued 18-month stay in January, after playing just seven times for Al Hilal -- on a reported salary of around $104 million a year. Although Ronaldo was the Pro League's top scorer with 25 goals, he has been unable to win a Saudi or continental trophy with Al Nassr, who lost in the Asian Champions League semi-finals last month. Last year, the five-time Ballon d'Or winner said he could end his career with Al Nassr, the Riyadh team favoured by a number of Saudi royals. Saudi Arabia has shaken up football by spending heavily on stars from Europe, starting with Ronaldo's move in late 2022, and the desert nation will host the World Cup in 2034. For the past two years, Saudi football fans could watch the likes of Ronaldo and Karim Benzema, with six Ballons d'Or between them, on any given weekend during the football season in the kingdom. Agence France-Presse
Tourism Breaking News
3 days ago
- Tourism Breaking News
flynas connects Baku and Trabzon to Medina with direct flights as of 4 July
Post Views: 142 flynas announced connecting Trabzon in Turkey, and Baku, the capital of Azerbaijan to Medina with weekly direct flights, within 2025 summer destinations. In collaboration with Taibah Airports Company, starting 4 July, flynas will be operating two weekly flights to the Turkish city of Trabzon, a popular destination for Saudi travelers seeking stunning natural scenery and a temperate climate. A weekly direct flight to the Azerbaijani capital, Baku, will also be launched starting 6 July, reflecting flynas' commitment to connecting Medina with multiple international destinations and offering diverse, direct travel options to key global tourist destinations. Currently, flynas operates 139 routes to over 70 domestic and international destinations across 30 countries, with more than 2,000 weekly flights. Since its launch in 2007, it has carried over 80 million passengers. The airline aims to reach 165 domestic and international destinations as part of its growth and expansion strategy aligned with Saudi Vision 2030.
Broadcast Pro
3 days ago
- Broadcast Pro
Co-Production Salon and Saudi Media Forum forge three-year deal
The upcoming Riyadh edition of the Co-Production Salon will be a key feature of the Forum's events, with a sharper focus on supporting the content economy in the Kingdom and the region. The Co-Production Salon, the region's premier platform for high-level B2B collaboration in the content industry, has announced a strategic three-year partnership with the Saudi Media Forum to launch an enhanced and expanded edition of the Salon in Riyadh. This new edition will be a major feature of the Future of Media Exhibition, further strengthening the Kingdom's growing position as a hub for the regional and global media sector. The collaboration follows the success of the previous edition of the Co-Production Salon, which brought together major production houses, influential media investors, leading writers, producers and emerging Saudi talents. The upcoming Riyadh edition aims to build on that momentum with a sharper focus on accelerating the content economy in Saudi Arabia and the wider Arab region. As part of its upgraded format, the Riyadh Salon will introduce three strategic tools designed to facilitate concrete business outcomes: advanced data and analytics, targeted B2B marketing and PR for producers and their projects, and structured project-to-financing matchmaking. These mechanisms are designed to move beyond simple networking and enable real investment and deal-making. Commenting on the announcement, Heba Korayem, Founder of the Co-Production Salon, said: 'Our goal is to continue building relationships, but more importantly, to help our community close real deals. That's why we're coming to Riyadh with a more advanced format built on actionable insights, smart content marketing, and precisely coordinated one-on-one meetings that lead to tangible outcomes.' To preserve its exclusive and results-driven nature, the Salon will continue its selective admissions process, accepting only 30% of applicants. This curation ensures that participating content creators—from production companies, digital platforms, and broadcasters across the Arab world—represent the highest tier of talent. The model has already proven highly effective, with one deal closing for every six meetings, one of the strongest conversion rates in the industry. The Saudi Media Forum, held under the oversight of the General Commission for Audiovisual Media, is the largest annual media dialogue platform in the Arab world. It brings together media executives, policymakers, and thought leaders to discuss the evolving media landscape, share global experiences, and explore challenges and opportunities in the digital age. The Forum also hosts the Future of Media Exhibition, an interactive showcase of the latest advancements in media technology and innovation. It aligns with Saudi Vision 2030 by promoting local content creation and supporting the digital transformation of the Kingdom's media sector. The Riyadh edition of the Co-Production Salon is expected to serve as a strategic entry point for regional and international media companies looking to invest in Saudi creative talent, engage in Arabic-language co-productions, or establish new partnerships across the Arab media landscape.
