So you want to become an influencer?
VMT, a 19-year-old YouTuber with 1 million subscribers, smiles softly as he listens onstage. The child was one of dozens of young people lined up to ask him a question at VidCon, a convention for members of the creator economy and their fans. He was speaking on a panel titled 'Building an Audience as a Niche Creator,' and there his audience was, gathering in the aisles for the chance to speak to him in real time.
'So, first step is getting a channel,' VMT laughs. 'The second step is posting and then staying consistent. Just killing it. I feel like you can do it, bro.'
For at least 15 minutes, young people introduced themselves to VMT and his fellow panelists, sharing their channel niches and how many subscribers they have.
'I'm stuck at 334 subscribers — which, I'm thankful for all these people, but it's a very small channel,' says a young person who introduces himself as Adam. He makes YouTube videos about the computer game Roblox, and wants to one day be famous enough to be a full-time creator.
He's not alone.
A 2023 Morning Consult survey of 1,000 Gen Z respondents found that 57% polled want to be influencers. In a separate Morning Consult Survey of 2,204 U.S. adults who use social media, 41% said they wanted to be influencers as well.
Within the convention center walls of VidCon, pretty much everyone does, and it's no surprise — influencers are these kids' heroes to the point they'll drag their parents to Anaheim, and instead of going to Disneyland, wait in line to ask a Gorilla Tag YouTuber a question.
Zach Katz, the cofounder and CEO of creator management company Fixated, tells Yahoo at VidCon that the 'digital creator industry' has been 'democratized from the beginning.' It's easy for random people who work really hard to break into — more so than traditional entertainment like TV or film, he explains.
'If you stop two kids on the street today, one will tell you that they want to be a YouTuber. The other one will tell you they want to be a Twitch streamer,' Katz says. 'The content space, [or] the digital entertainment space, has now become the leader in grabbing the hearts and minds [and] the dollars and attention of everybody from audiences to brands.'
Whether they're emulating their personal idols, serious about their influencer careers or both, many of the kids in VMT's audience wore shirts with their YouTube handles printed on them to make it easy for the new friends they met to follow them. Parents brokered deals with others, saying things like, 'Your kid should follow my kid's channel, and we'll follow back.'
Becoming an influencer is like skinning a cat: There are a lot of ways to do it. I spoke to people with tried-and-true success stories about what it takes to make it big online. Here's what they told me.
Many of the content creators at VidCon have a niche, whether it's cooking meals from ingredients bought only from Dollar Tree (like Dollar Tree Dinners) or sharing videos of themselves solving Rubik's Cubes (like SoupTimmy).
Iesha Vincent, a content creator who also coaches other creators to online success, tells me after VidCon that the industry is now 'highly saturated, and it's not as easy [to break out] as it was 10 years ago.'
'Viral moments don't make lasting influencers — it's having a super high unique voice and filling a space that isn't already crowded, while deeply understanding your audience,' she explains.
It's not just a strategy, it's a necessity. Viveca Chow, an Instagram influencer, recommends that aspiring creators write down three things: 1. What they love, 2. What friends text them to ask about the most and 3. What they're curious to learn more about.
'From there, you already have your three content pillars cut out for you,' she explains.
SoupTimmy posts videos of himself solving Rubik's Cubes for his 5.6 million YouTube subscribers. Though pretty much everyone's familiar with the game, some of the terms and techniques are a little specialized. He had to find a balance.
'If you can figure out a way to have your niche translate to a wider audience, do it,' he tells me. 'I don't use that much terminology because I want to hit the broadest appeal possible and inspire people to hopefully get deeper into the niche.'
Ericka Bozeman, a video game streamer who now also has a true crime podcast, said on a VidCon panel that doubling down on her creator career made all the difference.
'The first thing I did was I immediately got an assistant, which sounds crazy. But once you're making a little cash off of [your content], invest it in your business. I don't care if you're making $10,000,' she says. 'I was literally livestreaming out of my parents' basement making $17,000 per year … but the first thing I did was say, 'OK, I need help to be able to do what I'm going to do.''
As a creator, you can choose to invest in one platform over the other. TikTok, with its scarily accurate For You Feed algorithm, is one of the best social media sites to grow an audience. YouTube is pretty easy to monetize, and thanks to its ad revenue system, old videos can continue making you money long after they're posted. But the platform I've heard creators praise as the most profitable is Snapchat.
Cheyenne Davis, who I first became familiar with as a star of MTV's Teen Mom, identifies more as a Snapchatter than a creator or a reality TV personality. She tells me at VidCon that she posts on the app from 200 to 400 times per day, sharing every facet of her life, from cooking to parenting. She has about 250,000 followers there.
'With doing TV, [my audience] only got to see five-minute clips of my life, right? They don't get to see the inside of things,' she says. 'Now, with Snapchat, it's opened up this door where I can post this much, and people don't get mad. They almost get mad if I don't post enough.'
She's not just posting a ton. She's making bank, and she's not afraid to say it. For every few videos she shares to her story, Snapchat shows an ad. She then gets paid some of that ad revenue.
'I want everybody to know … You know how people get the idea that if [more people join in] the pie is going to get smaller? No, this one is going to grow,' Davis says. 'It's time for everybody to get on Snapchat.'
To make content creation your full-time job, you have to find a way to earn money from it. Or do you?
Dhar Mann, who has 25.5 million YouTube subscribers and is ranked No. 2 on Forbes's 2025 top creators list, makes inspirational scripted videos. He has his own content studio with 200 employees.
'For those who are aspiring to try to become a creator and make money, I would say don't let that be your goal. Let the goal be to find your mission, to find your purpose, to try to inspire the world in some way,' he tells me at VidCon. 'Then through that 'why,' ultimately, you will find your own place in this where you will be able to make a living through doing what you love.'
He made at least 100 videos before going viral enough to make money, admitting that he would have been discouraged if that was his ultimate goal. Now, he has an empire.
The Dhar Mann method might not be for everyone. In fact, most of the people I talked to for this story mentioned the importance of monetization and treating your content creation like a business.
Kristin Marquet, founder and creative director of the publicity and branding company Marquet Media, helps boost the careers of creators without encouraging them to buy ads or hire production teams. She's also a parenting influencer with 1.3 million followers on Instagram.
'Think like a business owner, not just a content creator,' she tells me after VidCon. 'Whether you aim to secure book deals, establish brand partnerships or build your own company, creators who understand brand strategy, media positioning and audience psychology will progress further and faster.'
Full-time content creation isn't just a pie-in-the-sky dream of children who are more familiar with YouTubers than TV stars. It's the future of business.
The creator economy is massive, projected to have $500 billion flowing among platforms, influencers and audiences annually by 2027.
Thanks to this new era of fine-tuned algorithms, it's easier to go viral than ever. Going viral is no longer enough to launch a career, though it's still not technically easy!
Lauren Taylor, CEO of the influencer agency Le Fleur Society, tells me that 'if you don't have a foundation, clear pricing, a strong pitch, a way to turn interest into income, you'll either burn out or get taken advantage of.'
'Influencing is not just about being popular online,' she says. 'It's about being consistent, being strategic, and showing up like a professional. You have to know your value before anyone else will.'
If you think this seems like a lot of work, you're right. Dozens of content creators told me that they could correct people's assumptions that influencing is easy. It's hard.
Guy Golan, an associate professor in the department of strategic communication at Texas Christian University, teaches about social media. He tells me that it's all about 'delivering value to your followers day in and day out.'
'Content creation is like going to the gym, you need to do it several times a week for years if you want meaningful results,' he adds.
Katz and his Fixated cofounder Jason Wilhelm tell me at VidCon that not even hacking the algorithm or finding a niche is enough.
'If you're not storytelling, if you're not creating arcs, if you don't have a high level of production, if you don't have full teams to help you execute everything from ideation to creation to post-production, you're going to be left behind,' Katz says.
Booking brand deals alone will not sustain your career, he says. You'll need a manager, and a really good one, to help you truly thrive. But to get a manager — and to work with them — you'll have to be a certain kind of person.
'A lot of it comes down to, No. 1, 'Do they have personality? … that can transcend what they're doing? … That people really want to get behind?' Wilhelm says. 'Two, are they hard workers? Are these people just people that get up, press record and just go, or are they people who are like, 'No, I'm going to build a business. I want to be in this space for 25 years.''
One conversation stirring buzz at VidCon is the reality that 'influencer' is becoming a dirty word. Call them content creators.
Part of that reason is because the title gets a bad rap — it's equated with annoying selfie-taking and self-absorption. Perhaps it's easiest to leave the term behind than try to rehabilitate it. After all, you don't have to wield influence over a huge audience to make a career out of posting online.
Hank Green, the cofounder of VidCon and a longtime content creator with millions of subscribers across several social channels, is definitely influential. He was just inducted into VidCon's first Hall of Fame, which honors creators who have shaped the internet.
After the ceremony, he tells me there's something he could correct the record on when it comes to his job: At its core, it's really more of a hobby.
'It's like being a musician. Just think of it like that. There's skill, there's techniques. Most people who do it, do it because they love it, not because they're going to be Beyoncé,' he said. 'Beyoncé is a musician, but so is Tom Catmull, the guy who plays at the bar near my house.'
'It's something that you develop a lot of skills [in] while you're doing it. And it's lovely and you build community. I just think that we think of [content creation] too much as just a bunch of startups when really, it's a bunch of creatives,' he said.
You'll need tools and drive to be successful as a creative, though, just like a businessperson. Thankfully, many of the most successful creators working right now are willing to share their secrets.
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Dab it on as part of your night routine, or swipe some on before applying your go-to concealer for an even base. Check out more Beauty of Joseon deals here! Promising review: "I've had this for about a month and have noticed a huge improvement! I started developing dark circles under my eyes over the past few years, so I was looking for anything to brighten my under eyes without relying on heavy concealer. I don't use it every day, as the yellow pigment is a little aggressive. My trick is to apply a generous amount and put my reusable silicone eye patches over top and sleep with it on 2-3 times a week. Now my under eyes look bright and radiant, my complexion looks even, and I feel so beautiful with no makeup on!" —Amanda HermanPrice: $13.50+ (originally $16.99+; available in two sizes). 35% off Urban Decay's Iconic Naked 2 Basics Eyeshadow Palette, which is the lowest price we've seen it for! It's perfect for everyday looks, so it's basically the definition of a responsible purchase. You'll get six versatile neutral shades with a matte finish, all of which are made to blend easily and stay crease-proof throughout the day. Promising review: "This mini palette is a great buy. I gravitate towards neutral matte shadows so this really works for me. It's perfect for traveling and carrying in my bag to use when I'm away from home. Performance wise, the shadows stay true all day — never muddy or smudge. I highly recommend this palette." –Starz123Price: $22.75 (originally $35) 32% off a moisturizing hair serum from Korean hair care brand Mise En Scéne made with SEVEN nourishing oils: argan, coconut, jojoba, marula, olive, camelia, and apricot. They all work together to protect your strands from damage (including up to 446-degree heat protection!) while adding some hydration and shine. Kind of like how the seven members of S Club worked together to provide timeless bops. Check out all of Mise En Scene's deals here!Promising reviews: "I looooove this so much. The smell is amazing, and it tends to stick around for a while, so I love getting whiffs of it through the day. My hair is softer and doesn't seem as frizzy as before. I put it on after washing my hair and then after it's dry. I tend to wash my hair two times a week, so I'll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I've been using it pretty consistently since purchasing and I've barely made a dent in it. Love it!" —Noley"Coming from someone with very coarse 4c hair.. this product is heaven-sent. Extremely satisfied. Sticking to this product and this product only from now on, lol." —DaniellePrice: $12.94 (typically $18.77; available in two sizes, a mist style, and four other formulas). 29% off the Abib Airy SPF 50+ Sunstick Smoothing Bar — this popular K-beauty pick has a unique curved design that practically hugs your cheekbones as you glide it on. It's also perfect for precisely gliding along your hairline or the sides of your nose, and the semi-matte formula will keep you glowy without looking like a disco ball. Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —MartinaPrice: $11.99 (typically $16.98; also available in a two-pack) 30% off a cult-favorite liquid eyeliner from Stila designed to stay put all day – no smudging or reapplying. Perfect for liquid eyeliner novices, the felt tip is user-friendly and delivers smooth, precise lines every time. When applying, use the tip of the pen to create a thin line. For a bold, thicker line, apply with slightly more out more Stila deals here!Promising review: "Sheer perfection. Super easy to apply. I was never good with these type of eyeliners, but after reviewing this product I figured I will give it a eyeliner I ever owned. It goes on smooth with a sharp line, no messing up. From the first time I applied it I couldn't believe how well it worked. Cat-eye done in a second or need to re-apply or fixing it later as it stays on nicely all day. I use it with the little black palette from Lorac, which came with primer, and I am not sure if that helps but I put my eye shadow on, then eyeliner and I am good to go. It stays put ALL DAY, just as the name promises. And as other reviewers mentioned, using this product you will be a pro in applying eyeliner in no time. That's how nicely it goes on. I can't say enough good things about it!" — $16.80 (originally $24) 35% off Kiehl's Ultra Facial Cleanser that'll help rebuild your skin barrier (the protective, outermost layer of your skin) while also exfoliating and moisturizing your face. It's scent-free and designed for all skin types! Promising review: "I've tried so many face washes over the years, and most either dry my skin out or leave me feeling like I haven't washed at all. This one from Kiehl's is the perfect balance: gentle, effective, and suitable for all skin types. It leaves my face feeling clean but never tight or irritated. I actually discovered Kiehl's by accident while looking for a deodorant (which is also fantastic, by the way), and now I'm loyal to several of their products. If you're looking for a reliable, everyday face wash that just works, this is it. Highly recommend." —KKologyPrice: $16.90 (originally $26) 30% off Amika's Soulfood Nourishing Mask, making it only 8 cents more than its lowest price ever on Amazon. This thick potion uses the power of sea buckthorn and jojoba seed oil to bring dry strands back to life in just 5-7 minutes. According to the brand, this mask is suitable for all hair types ranging from review: "I use the Amika Soulfood Nourishing Mask every three days, and it's been a game-changer for my hair. After shampooing, I leave it on for about 10 minutes in the shower (after conditioner), and the results are amazing! My hair feels incredibly soft, looks super shiny, and just feels healthier overall. I've always loved Amika products, and this one did not disappoint. It smells great, doesn't weigh my hair down, and has made such a difference in the look and feel of my hair. Highly recommend!" —SiviaPrice: $25.20 (originally $34) 20% off the Ulike laser hair removal device for anyone who likes to remove body hair but hates spending time on waxing and shaving. It's designed to be safe and nearly painless thanks to the cooling effect, and you should see visible hair reduction in as little as three weeks! Note: This device is not designed to work on deeper skin tones. It also does not work for red, blonde, white, or gray hair. The set includes glasses that should be worn while operating the review: "So far, the hair growth has either slowed down to an incredible amount or completely stopped as of today. I went on a two-week trip mid-March where I couldn't use the device (overseas), and I barely had to shave any of these areas. For reference, before using this, I had to shave every day and would feel the hair growing back/stubble by evening on the same day, as my hair grows super fast. The hair that is growing back is much thinner and less noticeable, and I think with more use it will almost completely disappear. I am SO happy I decided to try this out and I think it was completely worth it, especially for my self esteem. I am going to start using it on my legs soon." —SkaandarPrice: $198 (originally $249). 35% off the popular Kahi Wrinkle Bounce Hydrating Multi-Balm, which is basically a magic wand for your entire face and neck. The "Wrinkle Bounce" formula is especially loved by reviewers since it smooths fine lines and provides a glowy glass-skin look thanks to the salmon complex and collagen. Plus, your neck will be so grateful you're finally giving it the attention it deserves! Check out a TikTok of the wrinkle balm in action. Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy Price: $14.99 (originally $22.99; available in five styles at this price). 25% off popular Korean beauty brand Medicube's collagen jelly that reviewers say has a "glass skin" effect that's nothing less than spellbinding. The hydrolyzed collagen is formulated to be easily absorbed by your skin, which helps hydrate and might even add a slight plumping effect to really emphasize your ~glow~ for the day. And the jelly consistency is just plain fun. Promising review: "I'm obsessed with this product. I have dry skin, and this helps plump everything. I use it as the last step in my daytime routine, and it feels like it locks all my serums and toners in. At night, I put a thicker moisturizer on top, and it helps hydrate my skin while I sleep. The texture is so unusual and I love using the spatula to frost my face with it. I also love the fragrance, and it doesn't irritate my sensitive skin." —Kindle CustomerPrice: $14.90 (typically $19.98; available in two sizes; check out more Medicube deals here) 21% off a Dyson Supersonic hair dryer because it's been on your wishlist forever, and it rarely goes much lower than this! Now you can ditch your old blow dryer for one that can help increase smoothness by 75%, increase shine by up to 132%, and decrease frizz and flyaways by up to 61%. This is the kind of math I can get behind. Psst! The Dyson AirWrap is also 20% off!Promising review: "Okay, so I never knew what the big deal was about when it came to Dyson hair tools. I thought it would be the same as using any other hair tool. Boy, was I wrong! Holy moly is this thing AMAZING!!!!! I love it so much that I was able to get rid of six of my hair tools because this one hair dryer did all six of those things. It's lightweight, so easy to handle, the different nozzles let you create different hairstyles, and the case is just perfect. My hair is so silky after I use this. I am obsessed with product." —SMPrice: $299.99 (originally $379.99) Or $100 off the Dyson Airwrap Origin — if you don't need all the attachments that come with the original Airwrap, then this is the way to go. You'll get the Coanda smoothing dryer as well as the 1.2-inch long barrel and volumizing round brush attachments for iconic blowouts and bouncy curls. Promising review: "The Dyson Airwrap Origin set is awesome! From what I understand, it's the full AirWrap base, with a limited selection of accessories. The reduced selection is not a problem! The volumizing brush, the curling wrap wand, and the flyaway smoother are all so useful. I have fine hair that is very prone to breakage, so a gentle styling tool is ideal, and this set really seems kind to my hair. It has a nice, long cord at 8.5' and swivels well, so you can really move around while using it. The volumizing barrel is very handy to smooth and lift. The bristles are sturdy and a match for thicker hair, though I do take care not to tug or tangle while using it with my very fine hair. My hair is a bit longer than shoulder length, and I find the Airwrap tool makes it so, so easy to curl. You can literally let the Airwrap pull your entire lock of hair around the barrel with minimal hand wrapping. The curls are beautiful and versatile, depending on direction and placement, and your haircut, so you can use this to create a lot of different looks. The flyaway smoother, which also serves as a decent blow drying attachment by twisting the knob around, is amazing. Seriously so, so easy. I was stunned at how well it calmed my flyaways, of which I have many. I don't know how it works, but I love it. This hair dryer makes styling so much less irritating, and it makes so much sense once you get the hang of it. It is a great high high-quality tool and I strongly recommend it for folks looking for low-stress styling with consistent results." —jssnyderPrice: $399.99 (originally $499.99) Or!! 32% off the Shark FlexStyle Air Drying System, which is just $20 more than its lowest price ever. It has six attachments to help you achieve effortless curls or slick straight styles. Unlike regular blow dryers, this one regulates the temperature as you use it so it doesn't overheat and cause excess heat damage. The set comes with a curl defining diffuser, two automatic curlers (one that curls to the left, the other to the right), a styling concentrator, and both an oval, and paddle review: "This is honestly one of my favorite purchases I've made in a long time. This cuts the time it takes to do my hair in half! I have very thick mid-length hair and I have LOVED the curling tool and the brush dry tool (gives a blowout look). The curls have help up for 3 days for me! Just wild. It's wild to be able to curl my hair while it's still wet from a shower. It is obviously a big chunk of change but a well worth it investment in my book." —KatyPrice: $249.99 (originally $369.99; available in two other styles) 30% off a jar of toner pads from K-beauty brand Mediheal, which is as low as they go for!! These super convenient pads come in seven different formulas, including one with retinol to firm the skin and one with collagen to plump and hydrate. Just swipe these on after cleansing, or leave on your skin like a sheet mask on any areas you'd like to target for 15 minutes. I've used the Watermide Pad before and it's delightful — a little bit cooling and refreshing, and perfect for dry review: "If you're new to retinoids or want something super gentle, this is the one! The MEDIHEAL Retinol Collagen Lifting Pad is probably one of the most gentle options out there. It is so gentle that you can even use it during the day (don't skip your sunscreen, okay?). The scent is super mild, so nothing overpowering. The cotton pads? Oh, they're soft but sturdy, so no awkward tearing or falling apart mid-use. If you feel extra, you can even slap them on as a mini treatment mask. From personal experience, I saw a noticeable difference in my dark acne marks after a month of consistent use—nothing magical, but it definitely faded. And the best part? New acne scars practically vanish within a week. These pads are seriously moisturizing, too, so you won't get that drying effect some retinol products have. Perfect for all skin story short, these pads are a win. You can't go wrong with Mediheal!" —Kitty PurfectPrice: $16.80 (available in seven styles) 30% off tons of Color Wow viral favorites, including the Color Wow Xtra Large Bombshell Volumizer that'll help you leave the days of limp, lifeless hair behind. Just a few pumps of this applied to damp hair can help add volume without leaving behind a sticky residue. And yes, the Dream Coat Supernatural spray is also 30% off!!Promising review: "If you are looking for extra volume, look no further. You apply a bit of this product on different sections of damp hair and it will do the trick. You then blow dry your hair and your hair will have such volume! I love it!" —Amazon CustomerPrice: $18.20 (originally $26; available in two sizes and a set; check out more Color Wow deals here) A rare 20% off the full-size of the iconic Sol De Janeiro Bum Bum Cream that not only smells like caramel and pistachio deliciousness (pair it with the also-on-sale body mist to make the scent last even longer!), but also can help tighten and firm the skin with repeated use thanks to the inclusion of caffeine-rich guarana extract. No seriously, Sol De Janeiro rarely goes on sale outside of Sephora's storewide sales, so now is the time to stock up. Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon CustomerPrice: $38.40 (originally $48; check out more Sol De Janeiro deals here) And 31% off a BuzzFeed-reader-favorite retinol body lotion, which is the lowest we've seen it go for! The retinol in the creamy formula helps promote skin cell turnover, while the ferulic acid firms skin for a tighter appearance. Reviewers also note that this works wonders on rough, bumpy skin on their upper arms and legs after consistent use. Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn't itchy at all. This lotion goes on and absorbs beautifully. It's not too thin or thick, and the scent is sensational... It's not greasy or slick and does not have a residue that pills or transfers." —TickTokAlicePrice: $13.80 (typically $19.99) 30% off a 60-count jar of Elemis Dynamic Resurfacing Facial Pads — bringing them down to a new lowest price ever! It's a lightning deal with limited supply, so swipe this up before everyone else beats you to it. These gently exfoliating pads will help even your skin tone while reduce the appearance of pores — just swipe one over your skin after cleansing. Promising review: "This product is amazing. Ever since I started using this, my friends at the gym have been complimenting me on how bright my face looks. 10/10 would def buy again" —SabinaPrice: $45.50 (originally $65; check out more Elemis deals here) 30% off tons of Olaplex best-sellers, including the wildly popular No. 3 Hair Perfector, which is meant to help rebuild the bonds in your hair (which can become damaged due to chemical treatments, color processes, and heat styling) and help prevent further damage. Note: This is a repairing treatment, NOT a conditioner! To use, apply it before your shampoo to damp, towel-dried hair, let it sit for at least 3 minutes (up to 10 for maximum results), then follow it up with your go-to shampoo and conditioner. It's designed for all hair reviews for No. 3 Hair Perfector: "This tiny little magical oil has done everything it promotes, plus much, much more! I can't live without this now! I've been using it on my very thin, dried-out, frizzy curls — it solves it all! My hair after one use was noticeably different but now it looks thick, healthy, shiny, and after six weeks of using it twice a week. It looks like I got a fresh haircut! My hair is noticeably healthier, and other people see a difference! Don't hesitate to get this! I wish I had it sooner!" —Katie"I'm transitioning to natural, and Oplalex is great for restoring moisture and helping with breakage. I have 4c delicate hair, and this product is perfect. Especially great in restoring my hair nutrition when coming out of protective hairstyles." —JeanettePrice: $21 (originally $30; and check out more Olaplex deals here) 43% off a tub of eye cream to help firm, soften, and moisturize at the same time — and it's down to its lowest price yet! The aloe juice will add a dose of hydration, the rosemary extract can provide a calming effect, and the rosehip seed oil is known to help stop moisture from escaping your skin. Promising reviews: "I've been using this for a couple of months now and I really like it! Previously I've used Clinique or Origins... this works just as well or better. I wish I had found this sooner as it is a lot less expensive than other alternatives." —Cat SV"This is the second review I've done on Amazon. I rarely go out of my way to write a review unless I'm truly amazed by the product. I have terrible sunken-in eyes (due to genetics) that can't really be fixed without fillers (which I'd never do). No matter how much sleep I get, I have bad dark circles, so I decided that I had to invest in an eye cream. I'm so glad I did! I used a cheap drugstore eye cream that really only made it look like I had water under my eyes, and it did nothing else. This eye cream is so hydrating and smooth! It really evens out my skin tone and wakes up my face in the morning! I feel so refreshed and dare I It's boosted my confidence a ton. I'm so happy with this product!" —casie ackermanPrice: $16.99 (originally $29.99; available in two other sizes and a pack of two) 33% off the TruSkin Naturals Vitamin C Serum to give you that coveted ✨ glowy but not greasy ✨ look. It's packed with vitamins C and E and botanical hyaluronic acid to help fade dark spots and add a radiant sheen to your skin. It has 94,000+ rave ratings, with many reviewers saying it instantly brightens and absorbs quickly. This serum is vegan and review: "Best vitamin C serum I've used. Including the dermatologist office and department store brands. Takes very little product to cover face, neck, chest. After the second bottle, twice daily use, my jawline tightened, and smile lines plumped. My skin feels and looks softer. Foundation smoother. Their customer service is top-notch. I've never had a single problem. Good product. The price is incredible! I hope everyone else has the same experience. (And...I have age 50+ skin complete with effects of sunbathing before we knew it was deadly)." —Love My LabPrice: $24.99 (typically $37.36) 48% off a hydrating Cosrx repairing essence formulated with 96% snail secretion filtrate, which can help with dryness and damaged skin. Reviewers also mention seeing a reduction in dark spots and acne, and even people with oily skin find that it absorbs quickly and doesn't clog their pores. Who knew snails had the secret to glassy, glowy skin this whole time?! Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month I finally gave in, and boy it is amazing! My hands feel more moisturized than ever for longer and it doesn't leave a disgusting greasy feel as Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko OzakiPrice: $12.99 (originally $25 (and currently $25 at Ulta and Demstore), typically $16.99 at Amazon) — and check out all the Cosrx products on sale for Prime Day 30% off Kiehl's Rare Earth Mask that draws out dirt and refines pores, without drying out your skin. Yes, you can have it all* (*when it comes to your pores, anyway). Promising reviews: "This mask is so lightweight to use! A little goes a long way, and it leaves my skin feeling and looking wonderful! I'll be a life-long fan and user of this mask." —KatiePrice: $18.20+ (originally $26; available in two sizes) 30% off a bottle of CND Essentials nail and cuticle oil to have your hands looking as shiny and flawless as they do when you leave the salon, except without the outrageous salon prices. The blend of jojoba and sweet almond oil provides hydration and softness, while the vitamin E and rice bran oil can add a healthy-looking shine. Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore!Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —DianaPrice: $6.93 (originally $9.90; available in three sizes). 30% off the fan-favorite Laneige Lip Sleeping Mask formulated with vitamin C and antioxidants to help revive your lips overnight. If your lips are dry and crusty, this is the before-bed step your routine is missing. Promising review: "I just had to write a review because for years I've suffered from severe chapped lips no matter the season. I've spent hundreds of dollars searching for a product that would help prevent or even soften my lips, without success until now. Immediately after putting this product on, I knew my search was over. And by day two, I knew I would be a customer for life. My lips stay moist from sunup to sundown, and it works perfectly as a base to lipsticks or my preference — long-wear lip color. I highly recommend this product for soft, chap-free lips." —Angela AustinPrice: $16.80 (originally $24; available in two flavors at this price and four other flavors for 20% off) 30% off the Anastasia Beverly Hills clear brow gel so you can keep your brows looking perfect all day long. The best part? There are light-reflecting pearls to make your brows look even fuller. Promising review: "This has been my favorite brow gel ever since I got it in a subscription box! Recently ran out and had to purchase more. 5 stars across the board! Got my brows lookin fierce✨." —RoxannePrice: $15.40 (originally $22) 20% off the Anua pore-clearing cleansing oil that's specifically designed to help regulate your sebum production and break down blackheads, making it a great option for all my fellow oily-skinned peeps. It also helps break down makeup, so you can finally stop wasting money on makeup removing wipes! Promising review: "I love this product. Because it's oily, I thought it would make me break out, but it's improved the state of my skin so much. Massaging this on my nose before washing has cleared out clogged pores, and overall, the skin on my entire face is soft and feels healthy. Wish I found it sooner." —UrsaPrice: $14.15 (typically $17.69). 34% off a root touchup powder — which is the lowest we've seen it go for! This beauty makes it super easy to temporarily conceal your roots in between salon appointments. Just use the attached sponge to pick up some powder and rub it directly on any grays, or use it on your hairline to create a fuller appearance. It'll become one of your new beauty lifesavers — just ask the 16,000+ reviewers that left a perfect 5-star rating. Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine!Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie $11.85 (originally $17.95; available in two sizes and 14 colors). And 28% off a full-size bottle of hair-building fibers to temporarily fill in bald spots and add some volume to thinning hairs. In the words of this reviewer, "WHAT IN THE HAIR SORCERY IS GOING ON?!" The sorcery in question is the tiny fibers made with follicle-mimicking molecules that grab onto your hair strands and make it look like you took a magical overnight hair growth serum. Oh, and this is the lowest price we've seen the full size go for! This works best in thinning ares on the crown and partline, and if you're in between two shades, the brand recommends going with the darker option. To use, just sprinkle over the desired area and pat it in — you can also hit it with some hairspray for an extra secure hold. It'll wash out with your next shampoo. I personally am OBSESSED with this stuff for covering the bald spot my thirties have so graciously gifted me. It is so simple to sprinkle into any thinning areas (yes, even by yourself! Though I typically hold up a hand mirror behind my head while looking in another mirror to get a better idea of where to aim the container). I've never had any issues with it fading or sweating off, though I do typically do a super light spritz of hairspray just in reviews: "I have thinning hair due to a number of medical issues (thyroid, chemo), with the majority of bald/thin spots at the crown. The color match was perfect and it's very easy to apply to the bare spots. It sprinkles on easily and covers wonderfully. I pat it into place and finish with hairspray and I'm good to go." —mozart8"I have AA 4c hair that I recently cut super short. When it was long, my thin spots around the hairline were concealed. So, with my hair short, they were apparent and made me self-conscious. I purchased Boldify with just a little skepticism. I am so glad I purchased it. The application is easy and does not stain clothing. Be careful not to scratch your head throughout the day because you will see the dark coloring under your fingernails. It is a large bottle for the price. I will continue to buy and recommend." —Jza JzaPrice: $16.52+ (originally $22.95; available in four sizes and a two-pack, and in 14 colors). 25% off a powerful Paula's Choice 2% BHA salicylic acid exfoliant that reviewers swear by for reducing the appearance of blackheads and acne. Salicylic acid is known for its chemical exfoliating properties, meaning it'll help break down the dead skin and oil that contributes to congested skin. Swipe this magic formula on after cleansing, then let it absorb before applying other products. Promising review: "I wish I would have taken a before and after picture. My skin is combo, plus I get those small fungal bumps all over my chin that would not go away. This product in less than a week made them almost completely disappear. I'm AMAZED. And disappointed that I didn't give this product a try sooner. I used it 2–3 times a day for the first week and now twice daily. If you don't moisturize you will have dry skin with some peeling/flaking. My skin is very sensitive and usually products just make my acne worse, but this did not. My pores have shrunk and they stay clear!" —Leanna $26.25 (originally $35; available in three sizes). Up to 28% off a 48-count of Grace and Stella under-eye masks — they're bound to become a staple in your skincare routine. They're infused with retinol, which is known to help increase skin cell production and help with elasticity. If you're looking to smooth dry under-eyes, this will be your new best friend in the colder months. Promising review: "These are a must have for the morning. I've tried a million different brands and these are the best. They are thicker than most and best if you pop them in the freezer for a couple of minutes before applying. They definitely help with swelling and bags." —TRPrice: $21.48 (typically $29.95; available in three formulas) Up to 26% off a popular K-beauty calming cream, bringing it down to a new low price for the largest size! It's designed to reduce redness caused by irritation and is formulated with guaiazulene for its powerful calming effects, and centella asiatica hydrates and provides a soothing feel. Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I've had little success with anything topical that will provide relief to my irritated skin. My sister recommended it to me when I was looking for a moisturizer after a severe sunburn that left my nose blistered and raw. I received my order Wednesday and applied it that night after washing my face. By Saturday afternoon my face is almost completely healed. The cream prevented peeling, and helped clear up my rosacea skin irritation! I'm completely amazed! I've applied less than a dime size over my face four times! My skin has truly never felt better! It's got to be witchcraft because not even the different RXs I've tried over the years have produced these results. *I will note there was a very mild sting that lasted a couple seconds when initially applying but that was likely due to the raw skin. It was completely bearable." —Amazon CustomerPrice: $14.99+ (typically $20.37; available in two smaller sizes) 20% off Milk Makeup products, including the Hydro Grip Primer (for all-day hold and a dewy finish) and Sculpt Sticks (for cool-toned contouring) so you can refresh your makeup bag with all your faves. Price for the primer: $30.40 (originally $38)Price for the sculpt sticks: $19.20 (originally $24; available in six shades) 20% off Cetaphil's Sheer Mineral Sunscreen Face Drops — it's truly one of those Sephora-quality at drugstore-prices products. It has the lightweight, serum-like texture you'd expect from a high-end formula and also packs in some vitamin E to lock in moisture. It's also sensitive-skin friendly and dries down to a matte finish, so you won't have to worry about an overly shiny look. And check out tons of other Cetaphil products on sale review: "Finally, I found a sunscreen that's good, affordable, and actually works! This is perfect for my combination-oily, acne-prone, and sensitive skin. Living in a humid climate, I've struggled to find a lightweight sunscreen, but this one feels comfortable, doesn't clog pores, and even offers slight oil control. It works beautifully under makeup without causing it leaves a faint white cast initially, it blends seamlessly with proper application. Its gentle mineral formula is ideal for sensitive skin. Lightweight, effective, and budget-friendly, this sunscreen has become my everyday favorite." —Yessica $8.79 (originally $10.99) 30% off Buxom's Full-On Plumping Lip Polish with a unique peptide complex for a super soft pout. It tingles with plumping action once you apply it, leaving your lips with a wash of color and some dramatic shimmer. Check out Buxom's other Prime Day deals review: "It LOOKS, FEELS, tastes, and smells AMAZING!! And it actually gives the 'illusion' of plump lips by using lighter shades and the high shine + shimmer accents your lips. It tingles when you apply it, which feels really nice, and it's actually addicting, I kept reapplying it all day long even when I didn't need to, because I loved it so much! I personally think *all* the colors are gorgeous and 99% of them would look great on 99% of the population. They are so versatile! I ordered 'Claire' because it had a more natural lip color to it, but has a shimmery-glittery sheen. This color is great for all types of makeup combos, day, night, professional, you name it." —AshPrice: $17.50 (originally $25; available in 94 colors). 30% off the Farmacy cleansing balm that's used by Mary Kate Morrissey to remove her iconic green face paint after every Wicked performance! It's made with sunflower and ginger root oils to melt away stubborn makeup and moringa extract to remove sunscreen. If it's good enough for Elphie, it's certainly good enough for your most difficult waterproof mascara. Check out more Farmacy deals here!If you're new to cleansing balms, just remember to use this on dry skin, then emulsify with water and rinse off. You can then follow it up with a more traditional facial cleanser as part of a double-cleansing review: "Cleansing the face is extremely important. This product does a beautiful job. Leaves my skin fresh, soft and very clean, even takes off eye makeup very well. No makeup remover needed. I am on my third jar. Love it, well made, I highly recommend this product both personally and professional. Much better than many high priced products!" —EvePrice: $16.80 (originally $24; available in three other sizes) 20% off Elta MD's wildly popular sunscreen — now in a tinted formula! The two flexible shades are formulated with ~Invisible Blend Technology~ so they won't leave behind a white cast and ruin your entire makeup look for the day. Speaking of which, reviewers mention that it never pills and is a great base for foundation! Check out more Elta MD deals here!Promising review: "Been using this for years and absolutely love it! Every time I wear it just on its own people say how glowy and moisturized my skin looks!" —Lindsey WardPrice: $33.60 (originally $42; available in two shades meant to adapt to a variety of skin tones). 28% off Aveda's Rosemary Mint Purifying Shampoo, which brings it down to its best price ever! 🥳 Reviewers adore this formula, saying it leaves hair feeling squeaky clean without overdrying it. Check out more of Aveda's Prime Day deals review: "I have had trouble with itchy scalp and hair loss over the years and could not find anything, (and I went to two different dermatologists) nothing things even aggravated I have got to say, so far, this shampoo is working. I'm actually it will continue but so far, so good. Leaves my old grey hair soft and manageable. So, if you have the same problem, you might want to give this a try." —AmazonCustomerPrice: $14.96 (originally $21; also available in two other sizes) 56% off a Blissy silk pillowcase, which brings it down to its lowest price ever! The supremely soft fabric is super gentle, which may help reduce hair breakage and skin irritation. Plus, reviewers say it stays cool all night long, which is the ultimate pillowcase feature. Promising review: "I have purchased a few other '100% mulberry silk' pillowcases and this beats them ALL! I feel I wasted money to save some money purchasing the other pillowcases. I now have two Blissy silk pillowcases and LOVE them. There is a difference. These are thicker and feel like silk, not satin. They wash well (I wash on delicate and lay flat to dry). Even my daughter comes in, lays on it, and says how wonderful it feels. My hair (I have curly hair) and skin appreciate this pillowcase also. My hair is not a tangled mess in the morning. Great quality." —ChristinaPrice: $39.47+ (originally $82.46; available in three sizes and 23 colors) 30% off a lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. Shop all of The Saem's deals here!Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —BenPrice: $6.99 (originally $9.95; available in two styles and multipacks). 30% off the Kitsch heatless curling rod headband that can be worn overnight for the perfect barrel-curl look. It even comes with scrunchies to keep the ends of your hair in place. Try dampening your hair with a spray bottle and add some mousse before you wrap your hair around the rod!Check out all of Kitsch's deals here!Promising review: "I was on the fence about purchasing the kitsch. I am very pleased! I wrapped my hair at around 10 pm and unwrapped it at around 8 AM. My curls were so bouncy! I definitely had to wait for them to loosen up which is no big deal because they lasted all day :) it helps to add some product to your hair prior to wrapping it. I added a very small amount of hair paste to my hair and then wrapped. No heat needed! I HIGHLY recommend this product!" —KarismaPrice: $11.19+ (originally $15.98+; available in 12 styles) 20% off a set of hydrocolloid nose patches for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀. Check out all of the Hero Cosmetics Prime Day deals review: "It's gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin I definitely recommend washing your face first and apply it to the nose before moisturizing the rest of your face. If I could give this 10 stars I would. Everyone is getting this for Christmas….maybe because it's not cheap." —Justina"Saw it on TikTok and already use their acne patches, so I was sold. Works just as well. I'd highly recommend them!" —Sara Fox Price: $13.24 for 10 patches (originally $16.55) Up to 42% off a bottle of Bio-Oil Multiuse Skincare Oil to help moisturize and reduce the appearance of scars thanks to a special blend of vitamin A, chamomile, sunflower, lavender, and vitamin E oils. Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I use the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it's hard to describe, but I can see a difference. It looks less rough. I've been using it morning and night." —Yasmin RodriguezPrice: $6.99+ (originally $11.99+; available in three sizes) 28% off a bottle of sulfate-free biotin shampoo that's basically a Celsius energy drink for your hair — it'll reinvigorate your scalp and give your strands a much-needed boost. Biotin can help provide a fuller appearance to your hair, while rosemary and coconut oil are known to nourish and moisturize the scalp. If you're tired of seeing tons of hair falling out in your hairbrush, it's time to add this to your cart. Check out a TikTok of the biotin shampoo in action. Read more about how biotin shampoo could help with the fullness of hair at Cleveland reviews: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff"This shampoo is like NOTHING I've ever tried in the past. The way my 4C hair comes out after using this is INCREDIBLE. Soft, easy to comb, and super manageable. I've been using it for two years!" —JaeMaple Holistics is a small business that specializes in beauty products with all-natural $9.99 (originally $13.95; available in three scents and three sizes).
