IDeaS unveils eBook to Help Cruise Operators Drive Revenue Using Data-Driven Insights
IDeaS' Cruise Revenue Management System (RMS) uses advanced data analytics and automation to predict demand, execute dynamic revenue strategies, boost profitability and maintain a competitive edge for cruise operators. By embracing cutting-edge technology and data-driven strategies outlined in the eBook, cruise operators can optimize pricing and inventory management to increase profitability and outperform competitors. IDeaS announced its latest Lessons in Revenue eBook, 'Data-Driven Revenue Management in the Cruise Industry: Navigating the Groundswell,' to help cruise organizations navigate today's challenging operating environment while capitalizing on opportunities to optimize revenue. The recent surge in cruise demand presents substantial opportunities for growth, yet cruise lines face significant challenges, including intensifying competition, labor shortages, inflated costs and delayed adoption of revenue technologies. The eBook highlights key capabilities and challenges facing cruise revenue leaders, and shares ways cruise organizations can leverage revenue management technology to maximize the potential of their voyages as they chart their course into the future.
Crystal Pernici, global director – Cruise RMS, IDeaS, said: 'Cruise operators are becoming increasingly aware of the potential—and the value—of revenue strategies guided by revenue optimization technology. By basing their decision-making on data-driven insights rather than personal experience or selective reporting, cruise leaders are opening up their vessels to a new range of revenue opportunities.'
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