Dakota Johnson Named Global Brand Ambassador for Roberto Coin: Award-Winning Actress and Advocate Stars in New Jewelry Campaign
NEW YORK — Roberto Coin, the renowned Italian maison known for its sophisticated design, romance, and impeccable craftsmanship, proudly announces actress and advocate Dakota Johnson as its new Global Brand Ambassador.
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This landmark partnership ushers in a dynamic new chapter for Roberto Coin, highlighting the brand's continued evolution through bold storytelling and artistry. A celebrated actress with a career spanning over two decades and a vocal advocate for mental health awareness, Johnson embodies Roberto Coin's philosophy of turning life's moments into extraordinary expressions of beauty, passion, and purpose.
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Starting in June 2025 and running through May 2027, Johnson will star in a stunning new global campaign photographed by the legendary Craig McDean. Set against the breathtaking backdrop of Venice, the campaign captures the fusion of classic Italian beauty and contemporary elegance that defines Roberto Coin.
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Venice serves as both the inspiration and the soul of this campaign. For Roberto Coin, the brand's founder, the connection to this iconic city is deeply personal. Born in Venice, its essence has profoundly shaped his creativity over the years. The city's rich history, majestic architecture, and vibrant artistic culture have long influenced his designs and inspired many of his collections. As such, Venice becomes the perfect backdrop and muse for this new campaign, a city of timeless beauty that perfectly mirrors the brand's elegance.
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The campaign, featuring video and still photography, highlights Dakota wearing pieces from the brand's most iconic collections: Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré, and Cobra.
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Released in two phases, the campaign's first half will launch in June, with the second installment debuting in May 2026. The full campaign will run through May 2027 across global platforms.
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'I've always believed that jewelry tells a story—of who you are, where you've been, and what you love,' said Dakota Johnson. 'Roberto Coin's pieces are full of depth and meaning, and I'm honored to help bring that spirit to life through this collaboration. There's romance, strength, and bold femininity in every design.'
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In addition to the campaign, Johnson will make global appearances and participate in creative initiatives, helping share the Roberto Coin story with a new generation.
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'Dakota Johnson is a true original. I love her expressions—an artist with authenticity, depth, and a unique ability to connect,' said Roberto Coin, Founder and Creative Director. 'We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are.'
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Roberto Coin has been an icon in the jewelry industry for nearly 50 years. His designs include his signature collections like Appassionata, Animalier, Pois Moi and the current iconic Venetian Princess Collection. His collection is available in over 60 countries, in 200 points of sales and over 20 owned or franchise boutiques worldwide. Since 1977, Venetian jewelry designer Roberto Coin has devoted his life to a passion for innovative design, based on a deep knowledge of Italian art and craftsmanship tradition. Finding inspiration in the most unlikely of places, experimenting with light, texture, color, and pattern, Coin's style is ever evolving. His diverse collection, designed to fit every woman's uniqueness is defined by a common thread – a thoughtful balance of elegance and creativity. Included in every piece of Roberto Coin jewelry is his signature ruby. The ruby symbolizes peace, prosperity and happiness and is a special wish from the designer.
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The distribution in North America is owned and operated by Watches of Switzerland Group, a leading luxury watch and jewelry retailer known for its prestigious portfolio of brands and commitment to exceptional service and client experience.
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