Trump administration hijacks Jet2holidays' advert in memes mocking deportee flights
Jet2's viral "Nothing beats a Jet2 holiday" campaign has taken a dark turn after it was hijacked by the White House in two social media memes highlighting the Trump administration's efforts to deport migrants from the US.
The White House has posted the videos, which splice Jet2's familiar slogan and Jess Glynne soundtrack with stark footage of chained US deportees, drawing attention to Immigration and Customs Enforcement (ICE) flights.
Two memes show migrants boarding a flight with the caption: 'When ICE books you a one-way Jet2 holiday to deportation. Nothing beats it!'
When ICE books you a one-way Jet2 holiday to deportation. ✈️🎶
Nothing beats it! pic.twitter.com/hlLapr9QsE
— The White House (@WhiteHouse) July 29, 2025
In one meme, Trump is pictured giving a thumbs up after deportees are taken from vans and put onto flights. An app that allows migrants to arrange their own deportation is also shown in one of the videos.
Trump's government has picked up on a viral social media trend, most notable on TikTok, which involves laying Jess Glynne's hit Hold My Hand – a long-time feature of Jet2's adverts – and the "Nothing beats a Jet2 holiday" caption over footage of disasters, unfortunate situations, huge airport queues or poor quality accommodation.
Jet2 initially capitalised on the slogan going viral, offering prizes via its official TikTok for the best riffs on their original video.
It led US news channel NBC to interview actor Zoe Lister, who voices the adverts it features in.
"TikTokers are using it to soundtrack their vacation fails," said NBC. It highlighted one example where the slogan had been used to show flooding on the New York subway that had one million posts.
"This is actually driving searches for the budget British travel brand according to Google Travel Trends,' NBC added.
Lister said: 'Going viral for something that is joyful and funny is quite a wonderful experience.'
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