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News18
2 hours ago
- News18
How Meta, Apple, Amazon & Microsoft Profit From AI While Trump Tariffs Disrupt Trade
Last Updated: Meta, Amazon, Apple, and Microsoft are each leveraging AI differently. But they share a common goal: integrating AI deeply into their ecosystems to future-proof their businesses Artificial intelligence (AI) is rewriting the rules of business, and Big Tech is all in. As the world's largest technology firms double down on AI innovation and deployment, their earnings reflect a stunning transformation in both capability and strategy. Meta, Amazon, Apple, and Microsoft—collectively holding trillions in market value — have made AI not just a buzzword, but a profit engine. At the same time, the global economy is entering yet another phase of volatility. With US President Donald Trump's tariff threats, protectionist policies, and global trade disruptions, investors are hedging, central banks are cautious, and industries relying on stable supply chains are bracing for impact. Yet amid all the noise, tech's AI champions are thriving. Here's how. The AI Gold Rush—And Who Is Winning The four tech giants—Meta, Amazon, Apple, and Microsoft— are each leveraging AI differently. But they share a common goal: integrating AI deeply into their ecosystems to improve efficiency, increase monetisation, and future-proof their core businesses. Microsoft: The Infrastructure King In its Q2 2025 earnings, Microsoft reported a 19% increase in cloud revenue, with CEO Satya Nadella citing AI workloads as a primary driver. 'Every customer I speak with wants to adopt AI for productivity, security, and innovation," Nadella said on the earnings call. Azure's ability to host large language models, both proprietary and open-source, has made it the go-to platform for enterprise AI. Additionally, Microsoft's integration of AI into Teams, Word, and Excel via Copilot is redefining workplace productivity. Meta: AI As An Attention Engine Meta, once mocked for its metaverse pivot, has rebounded by steering into AI with surprising agility. Its open-source LLaMA models have been widely adopted by researchers and developers, giving Meta outsized influence in the open AI ecosystem. But the real monetisation is happening in advertising. Meta's AI models are now deeply embedded in ad targeting and content recommendations across Facebook, Instagram, and WhatsApp. According to Q2 results, AI-driven ad optimisation contributed to a 25% year-over-year growth in ad revenue—a massive leap in a sector once believed to be stagnating. 'We've had a strong quarter both in terms of our business and community," said CEO Mark Zuckerberg. 'I'm excited to build personal superintelligence for everyone in the world." On the consumer front, Meta AI (its assistant) has been rolled out across platforms and even into Ray-Ban smart glasses, further blending AI into daily life. Amazon: Retail, Cloud, and Alexa 2.0 For Amazon, AI plays a dual role—supercharging logistics and defending its cloud dominance. The company reported a 35% jump in quarterly profits as the e-commerce giant said major investments in AI technology are paying off. AWS, Amazon's cloud arm, remains a major profit engine, and its AI services are a growing part of that. From generative AI services for developers to Titan foundation models, Amazon is targeting enterprises that want flexibility without being locked into Microsoft or Google ecosystems. Meanwhile, in e-commerce, AI is streamlining fulfilment, optimising supply chains, and enabling hyper-personalized shopping experiences. Amazon's new-gen Alexa, powered by LLMs, is expected to play a bigger role in smart homes and commerce, though competition remains stiff. As per an AFP report, Amazon's net sales climbed 13%, signalling that the company has so far survived the impacts of Trump's trade policy. AWS led the charge with sales jumping 17.5% to $30.9 billion. Its strong performance reflects surging demand for cloud infrastructure to power AI applications, a trend that has benefited major cloud providers as companies race to adopt generative AI technologies. Apple: Playing The Long Game—Quietly Apple, traditionally more cautious about jumping on technology bandwagons, is finally stepping into AI visibly. At WWDC 2025, Apple Intelligence was unveiled—an ecosystem-wide integration of generative AI across iPhone, iPad, and Mac. Unlike its peers, Apple is not building chatbot-like assistants. Instead, it focuses on user-controlled, privacy-conscious AI features like Smart Recap, Writing Tools, and Genmoji. Much of the processing is done on-device or through Apple's private cloud. More importantly, Apple announced partnerships with OpenAI and Anthropic to offer choice in assistant models, a significant shift from its usually walled-garden approach. In fact, Apple beat expectations with earnings driven by strong iPhone sales despite US tariffs costing the company $800 million in the recently-ended quarter. It expects Trump's tariffs to cost the iPhone maker $1.1 billion in the current quarter. Apple's strategy is designed to boost hardware stickiness. iPhone 17 sales spiked 8% post-launch, in part due to AI feature demand. Why The Economic Anxiety Despite AI Boom Trump's Tariffs Shock The World Economy Since taking office in January , Trump has rolled out sweeping tariffs aimed at reducing the US trade deficit and boosting domestic manufacturing. These include a 10% universal tariff on all imports, with higher rates targeting key trading partners: 145% on China, 34% on Taiwan, 26% on India, 25% on Canada and Mexico, and 50% on Brazil, alongside 100% secondary tariffs on countries buying Russian energy. The US Treasury reported $87 billion in tariff revenue through June, with $26.6 billion collected in June alone, reflecting the scale of this policy shift. However, these tariffs have triggered retaliatory measures—Canada's $12 billion, China's $50 billion, and the EU's $100 billion—disrupting $330 billion in US exports and raising consumer prices by 3–5% for goods like clothing and appliances. The International Monetary Fund (IMF) projects a 0.5% global GDP decline by 2027, with emerging markets like India facing export losses of 2-3%. The S&P 500 and Nasdaq dropped 6% and 16% respectively since January, with Apple, Amazon, Meta, and Microsoft losing significant market value. Yet, these firms are leveraging AI to offset these challenges, driving innovation and revenue in a volatile economic landscape. Supply Chains Under Pressure For tech companies, these tariffs threaten supply chains and data centre costs, critical for AI development. Hardware from China and Taiwan, including semiconductors and circuit boards, faces steep duties, potentially increasing data centre construction costs. Apple, for instance, remains heavily reliant on China and Taiwan for iPhone production. Tariffs or sanctions could increase costs or delay shipments. Microsoft's hardware and Amazon's device arms (Kindle, Echo, Fire) also face potential headwinds if tariffs hit Asian manufacturing. Tariffs could delay projects like Stargate, a $500 billion AI data centre venture involving Oracle and SoftBank, by increasing hardware costs. The tech sector's reliance on global supply chains makes it vulnerable, with Nvidia, AMD, and TSMC stocks falling 7–10% after tariff announcements. AI As A Hedge Paradoxically, AI is emerging as a hedge against economic volatility. While traditional sectors brace for tariffs and geopolitical shockwaves, AI-driven efficiencies can lower costs, automate labour, and unlock new revenue streams. Moreover, much of AI development is digital and cloud-based, less affected by physical trade barriers. For companies like Meta and Microsoft, whose revenues rely more on software and services than physical goods, tariffs may have a limited direct impact. What Lies Ahead? Even as the global economy reels from uncertainty around trade, inflation, and leadership transitions, the AI race continues at full throttle. Meta, Amazon, Apple, and Microsoft are not just adapting—they are thriving by embedding AI across every layer of their businesses. If tariffs escalate under Trump's administration or other nationalist movements worldwide, tech giants may face higher hardware costs and supply chain headaches. But their deep investment in AI—especially in cloud, enterprise tools, and digital services—positions them to weather the storm better than most industries. top videos View all About the Author Shilpy Bisht Shilpy Bisht, Deputy News Editor at News18, writes and edits national, world and business stories. She started off as a print journalist, and then transitioned to online, in her 12 years of experience. Her More News18 Tech delivers the latest technology updates, including phone launches, gadget reviews, AI advancements, and more. Stay informed with breaking tech news, expert insights, and trends from India and around the world. Also Download the News18 App to stay updated! tags : artificial intelligence (AI) Meta Microsoft AI view comments Location : New Delhi, India, India First Published: August 04, 2025, 11:28 IST News tech How Meta, Apple, Amazon & Microsoft Profit From AI While Trump Tariffs Disrupt Trade Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
India.com
3 hours ago
- India.com
How much salary Apple pays its employees working in various roles like AI, software development, machine learning, and others?
New Delhi: A few days back, Apple CEO Tim Cook acknowledged that the company will now focus a lot more on artificial intelligence (AI) as he termed the technology a 'revolution'. He said that artificial intelligence is greater than the internet or smartphones. Why is Tim Cook concerned about Apple's AI reputation? He was speaking at a rare all-hands meeting at Apple's Cupertino campus following the company's latest earnings report, where he emphasised that Apple must act swiftly to move ahead of other players in the realm of artificial intelligence (AI) as he laid out a determined roadmap that places AI at the heart of Apple's future. What is the reason behind Apple losing its top AI talent? Now, as the rivalry and competition rev up, Apple has come to a point where it has to retain its top AI talent somehow or the other. Four of Apple's senior AI researchers have left the company and joined Meta in just the past month. This forced the company to hike the remuneration for Apple engineers in its Apple Foundation Models (AFM) group, reports Bloomberg. What is Apple offering recruits? Apple launched Apple Intelligence in 2024, yet its AI efforts have been comparatively slow. Siri is still waiting for the major revamp, and Apple's AI search ambitions are still in early development. However, Apple is aggressively hiring across machine learning and AI roles, offering lucrative pay packages and perks like stock grants, product discounts, and flexible working conditions. While Apple doesn't publicly disclose salaries, a report by Business Insider shared filings for international hires. The filings, as per the report, reveal that AI and engineering roles are among the best-paid. For example, a Machine Learning Engineer can earn up to $312,200 in base pay, while Human Interface Designers top out at $468,500. Software Development Engineers, meanwhile, can pocket up to $378,700 annually. Take a look at Apple's salary ranges across various roles (base pay only, excluding stock grants and bonuses): Salary Range (USD) Machine Learning Engineer $143,100 – $312,200 Machine Learning Researcher $114,100 – $312,200 Data Scientist $105,550 – $322,400 Software Development Engineer (Applications) $132,267 – $378,700 Human Interface Designer $135,400 – $468,500 Hardware Systems Engineer $125,495 – $378,700 AR/VR Software Development $129,805 – $312,200 Software Engineering Manager $166,691 – $378,700 RF/Analog/Mixed Signal Engineer $131,352 – $312,200 Design Verification Engineer $103,164 – $312,200 As has been summed up by moneycontrol, 'Apple's salaries are competitive, but Meta's aggressive poaching spree highlights a broader 'talent war' in AI, where Big Tech giants are racing not just for products, but for people'.
Hans India
3 hours ago
- Hans India
Elon Musk Receives $29 Billion Stock Award from Tesla
Tesla has offered the chief executive Elon Musk $29bn (PS21.7bn) worth of Tesla stock award Elon Musk, to try to retain the billionaire in the company. The decision comes after an US judge rejected Tesla CEO bonus plan that was worth over $50 billion, and ruled that the pay is "unfair to shareholders". Elon Musk has been fighting a Delaware court ruling made earlier in 2024. On Monday, Tesla informed shareholders they expect Musk's $29 billion Elon Musk $29bn shares package will keep him 'focused and incentivized' as competition for top AI talent heats up. Tesla's board on Monday detailed in a post on X, Musk's social platform, the importance of retaining the company's world-class team and keeping them motivated and aligned — starting with Musk. The board said his unique combination of technical skills, leadership, and visionary drive is 'unparalleled.' Tesla announced that it would take place if they were to see the Delware tribunal reinstated Elon Musk Tesla bonus from 2018 the company would either forfeit or exchange the most recent share aware in order to keep from an "double dip". The board of the carmaker said it was hopeful that its chief executive will get the contract Elon Musk net worth 2025 $56 billion that would make it the largest Tesla leadership payout for a CEO in American history. The contract was structured to ensure that the event that Mr. Musk didn't meet certain milestones, such as Tesla's sales, market value and the underlying profit - he could not be paid in any way. 'Musk is Tesla's biggest asset, and I view the board's action as a very positive development.' He said that during"the "AI arms race", the firm was unable to keep Musk just "semi-committed". News outlets reported that Meta (Facebook) founder Mark Zuckerberg had recently offered top developers at OpenAI, the maker of ChatGPT, salaries Tesla executive compensation, worth tens of millions of dollars. In addition, Microsoft's AI division, led by the former Google DeepMind Co-founder Mustafa Suleyman, recently gained numerous new hires in Google's top ranks.
