Will Texas Longhorns sell advertising on their jerseys? LSU plans to boost NIL selling ads
The report says LSU has already identified an advertising partner and has decided out where the patches would go on every jersey, from cross country to football. LSU deputy AD for revenue generation Clay Harris says the program can generate millions a year. But he also says the ad emblem won't go overboard. "We don't have this as some crazy, NASCAR-like situation," Harris said.
Not everyone is pleased with the plan.
Of course, college football jerseys already have a couple forms of advertising on them already. First, there's the apparel maker's patch. Be it Nike, or Adidas or Under Amour, the jersey manufacturer makes sure their logo is easily visible. Adidas has even increased the size of its logos on jerseys in the English Premier League.
Each college team also carries their conference logo. While that patch shows unanimity among conference member schools, make not mistake - it is an ad.
International soccer clubs are the real trailblazers in jersey sponsorships. Almost all European teams have a jersey sponsor and it is front and center, the biggest logo on the entire jersey. The team's logo is typically relegated to a small patch on the left side. London club Arsenal, for example, makes $68.25 million dollars a year from Emirates Airlines.
In the US, the NBA has had jersey advertising for eight years now. The NBA allows teams to sell one sponsorship patch placed on the front left shoulder of player uniforms. Teams make significant money from the ads, averaging $10.88 million per year. New NBA Champion Oklahoma City, for example, has a Love's travel shop patch.
The NHL doesn't have jersey sponsors, but the league does allow helmet sponsors.
One decision that needs to be made is the size and look of the patches. Will the sponsor try to match the team colors? Will LSU have a patch that actually clashes with its purple and gold? Where will the logo go? LSU has not shared their exact plan.
Fans won't like the new advertising space, but if it is successful in Baton Rouge, you can bet more, if not all, teams will adopt the idea. Tradition be damned. The additional revenue stream has been discussed by athletic directors for over a year.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Insider
12 minutes ago
- Business Insider
Europe's drone push exposes gaps in defense readiness
As the prospect of a renewed Russian threat looms over Europe's eastern flank, EU leaders are accepting that the continent is ill-prepared when it comes to the risk of future conflict. Last week, Andrius Kubilius, the European commissioner for defence and space, called for a sweeping ramp-up of drone production, urging EU nations to produce millions of drones a year by 2030. Ukraine delivered over 1.3 million drones to its military in 2024, highlighting the gap in Europe's preparedness. "The fact that European nations need to urgently rearm, and to do so in a way that is relevant to the threat from Russia, is not a new discovery," Keir Giles, senior consulting fellow at Chatham House, told Business Insider. "What's alarming is that it's being presented as news," he said, adding that this suggests the realization that rearmament is vital "still hasn't sunk in evenly across Europe." The war in Ukraine has demonstrated the transformative nature of drones in modern combat. From cheap first-person view drones to advanced loitering munitions and AI-guided strike systems, the war has pioneered new forms of drone warfare, with Ukraine often outmatching Russian capabilities in speed and creativity. Katja Bego, a senior research fellow at Chatham House, said that "Ukraine's remarkable success with drones has shown it is possible to rapidly ramp up production if the urgency is there. Europe is now learning these lessons." Currently, however, the EU is still far behind. Both Russia and Ukraine reportedly outproduce the entire EU bloc "by orders of magnitude," Bego warned. But it's clear that there is increasing interest from EU states to work with and import Ukrainian expertise and systems. "If European countries are serious about acquiring drones at the pace and scale that is being described, they must do so in and with Ukraine," Giles said. The latest push for mass drone manufacturing in Europe isn't just about meeting current threats. It's about leapfrogging into the technologies that will define future conflict. "Europe sees an opportunity to leapfrog," Bego said. "Smaller drones are much cheaper than a lot of traditional weapons and can be produced much more quickly." However, making the most of this moment requires more than just factories. "Getting to the scale of relevance for deterrence and defense is more than an issue of defense production," Skip Davis, a senior fellow at the Center for European Policy Analysis, told Business Insider. "It's about the ability to field prototypes, train operators, revise operational concepts, and integrate drones into logistics and manoeuvre formations," he said. "All of that requires a new mindset." That would involve deeper collaboration between militaries and agile, often non-traditional tech firms. Davis said that in the current environment, "many of the companies leading innovation are small startups or commercial companies not used to working with militaries." For Europe to succeed, he said it must grow more comfortable with experimentation and iteration. Compounding the urgency is the decreasing estimate of when Russia could be ready to attack a NATO country. The estimate of five years was what we were hearing this time last year, Giles said. "Since then, the timescale has continued to shrink — and the reduction in US support to Ukraine brings the time closer." This shortening horizon makes the EU's slow progress all the more dangerous. "Crash rearmament is feasible, if there is sufficient political will," Giles added. At the same time, experts warn that ramping up drone output is not a silver bullet. "Policymakers are at risk of seeing small agile drones as a panacea which will solve both their financial and manpower woes," Bego said. But "there is still a need for large platforms like jet fighters, too," she added. Meanwhile, Europe's vision of "strategic autonomy" in defense risks being undermined by its reliance on foreign tech. "A lot of critical components in drone manufacturing are still produced in China," Bego said. "Europe must diversify these supply chains or reproduce them within its own borders." With the clock ticking and Russian production accelerating, the EU's ambitious drone target looks ever more necessary, and could mark a pivotal moment in European defense.
UPI
36 minutes ago
- UPI
Hyundai Rotem to sign $6.5 billion tank deal with Poland
Hyundai Rotem confirmed media reports that Poland had concluded talks about its second contract for K2 tanks, and that the deal would be signed soon. Photo courtesy of Hyundai Rotem SEOUL, July 4 (UPI) -- South Korean's Hyundai Rotem said that the defense company is set to sign a $6.5 billion deal with Poland to export its battle tanks. Hyundai Rotem confirmed media reports Thursday that Poland had concluded talks about its second contract for the supply of K2 tanks, known as the Black Panther, and that the deal would be signed soon. This deal not only will strengthen Poland's military, but also positions Hyundai Rotem as a major player in European defense markets, business observers said. The tanks, which have a range of more than 300 miles, are equipped with a 120mm smoothbore gun with autoloader, plus 12.7mm and 7.62mm machine guns Utilizing a three-person crew, they can track targets up to 6 miles, according to published reports. "We have confirmed the facts with the Polish armament agency," Hyundai Rotem said in a regulatory filing, adding the deal's value was already decided at $6.5 billion. South Korea's Defense Acquisition Program Administration, or DAPA, said Wednesday the two sides were coordinating a date for the signing ceremony and other details. However, neither Hyundai Rotem nor the DAPA disclosed how many tanks would be provided to Poland. Observers estimate that to be 180. In July 2022, Hyundai Rotem inked a framework agreement to export up to 1,000 K2 tanks to Poland. The following month, it signed the first contract worth $3.3 billion for delivery of 180 tanks assembled in South Korea. As of the end of last month, Hyundai Rotem shipped 133 tanks and the remaining 47 will be delivered later this year, according to the company. Hyundai Rotem and Poland have since worked on the second-batch contract, under which around one-third of K2 tanks are expected to be manufactured in Poland. Beyond the second-batch deal, Hyundai Rotem may secure further orders under the executive contract signed in July 2022.
Yahoo
38 minutes ago
- Yahoo
【NBA專欄／李亦伸】只剩底薪尼克前鋒Precious Achiuwa，執教能力關鍵指標
上季在尼克，年薪600萬美元203公分26歲前鋒Precious Achiuwa沒有得到符合他能力上場時間與空間。 從球技、球路和功能性看，Precious Achiuwa很尷尬。今年夏天在自由球員市場，Precious Achiuwa可能只能拿到一分底薪打工合約，但他卻是雷霆、湖人、溜馬這種類型球隊很好搭的一塊拼圖。 203公分前鋒沒有三分拉開空間，缺少自主進攻能力，打中鋒太小，打小前鋒技術、投籃和持球能力都不足，Precious Achiuwa在現代籃球各種戰術打法陣容確實都不討喜也不好搭。 用不好Precious Achiuwa很正常，像前尼克教練Tom Thibodeau。不會用Precious Achiuwa也很正常，NBA絕大多數教練都沒有這種執教和用人能力。 用好多功能前鋒Precious Achiuwa，是執教能力關鍵指標。 其實每支球隊都需要一個Precious Achiuwa這種風格和能力、天賦前鋒，他是最棒的球隊第八人，也可以是最傑出的第九人。 以湖人為例，他可以打小個陣容中鋒，防守速度對位都跟得上，很適合做苦工和犧牲打。他可以打傳統陣容大前鋒，負責籃板、防守、跟進、籃下偷襲。 在雷霆陣容，他是絕佳拼圖，他沒有Chet Holmgren、Isaiah HartenStein身高與防禦能力，但他有速度、衝擊力和不可預測性，他的積極衝搶和跑動、無限換防，都能在短時間內改變比賽節奏，展現自己奇兵作用。 溜馬的小個陣容，Precious Achiuwa打中鋒負責防守苦工對位，讓Pascal Siakam打大前鋒，如魚得水。假如中鋒Myles Turner還在溜馬，Precious Achiuwa上場可以讓Pascal Siakam拉去打小前鋒形成各種對位優勢，Myles Turner拉開空間，Precious Achiuwa在底線接應+籃下攪局跟進，打法多變。 Precious Achiuwa很好用，看起來功能單一，缺少球技特色，沒有外線能力，但實際上他可以成為很棒團隊球員，創造各種對位優勢，把他的速度、防守、衝擊力、不可預測性展現出來，成為改變比賽元素。 把這種有速度、肯防守、又不佔球權的苦工型球員用好用對，融入團隊，這是執教本事和執行力最完美展示。 NBA幾乎也沒有幾個擁有這種非凡用人能力教練，絕大多數教練都靠名氣+印象+個人喜好+數據分析去決定用人、選擇，卻忽略Precious Achiuwa這種類型、球路和風格球員可以帶來的衝擊力和不可預測性。 26歲前鋒Precious Achiuwa淪落到只能拿底薪，甚至只有打工的角色，在絕大多數NBA球隊都擺不進輪換陣容，我很驚訝，難以置信，這也是我常說「NBA在退步的原因」。 教練不會用人，不敢用人，甚至不懂得如何用好一個功能性球員，挖掘最大潛能，成為團隊合作中一股神秘力量和奇兵，全世界都一樣，執教需要的不只是知識、戰術、戰略、技能、經驗，更重要的是如何給角色球員信心和定位，在合理恰當時機挖掘球員最大潛能，成為改變比賽奇兵，成就一個團隊。 今年夏天那個教練會把Precious Achiuwa撿來用，還能用得好用得巧用出最高效，我很期待。 【Yahoo運動專欄】文章僅反映作者意見，不代表Yahoo奇摩立場。
