Mediakart, Continuum Media partner to enhance contextual, 3D advertising in MENA
Mediakart, a platform that specialises in contextual and 3-dimensional (3D) advertising, has formed a strategic alliance with Dubai-based Continuum Media in an effort to offer brands new ways of engaging with audiences in the Middle East and global markets.
By combining Mediakart's data-driven ad solutions and digital expertise with Continuum Media's regional intelligence, the alliance aims to help marketers achieve deeper audience penetration through tailored, immersive campaigns. The focus will be on elevating how contextual and 3D ads are delivered to brands looking to drive engagement and ROI.
'Mediakart is dedicated to pushing the boundaries of modern advertising,' said Shahad Anand, Business Head of Mediakart. 'Our collaboration with Continuum Media allows us to offer richer, more personalised ad experiences that go beyond the flat, traditional formats. Together, we can create campaigns that connect with people at the right place, time, and context.'
With advertising increasingly shifting toward personalisation and interactivity, contextual and 3D formats are becoming central to brand communication strategies, Mediakart claims.
'This partnership marks the beginning of a new chapter in experiential advertising for the region,' said Nayeem Siddiqui, Managing Director at Continuum Media. 'Together with Mediakart, we're combining strategic insight with creative technology to help brands speak more intelligently and intuitively to their audiences. We're excited about the innovation this will bring to our clients.'
Both companies emphasise that this alliance is not just about expanding geographic reach – it's about transforming how brand stories are told. From interactive product showcases to context-based messaging, the collaboration is set to offer brands a multidimensional toolkit to drive engagement, loyalty, and performance.
Mediakart and Continuum Media envision this partnership as a long-term commitment to redefining digital advertising, particularly in the fast-evolving Middle Eastern market. The joint approach will provide businesses with scalable solutions that align with shifting consumer expectations and the future of brand communications.
'With Continuum Media's on-ground presence and Mediakart's innovation-first mindset, we're positioned to lead the next wave of intelligent advertising,' added Anand. 'We look forward to seeing how this collaboration shapes the future of media across the region.'
As brands increasingly demand ad formats that are both impactful and contextually relevant, this alliance aims to deliver on those expectations – bridging creativity, data, and strategy to move audiences and markets forward.
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