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HPE Unveils Unified Partner Program for Profitable Growth

HPE Unveils Unified Partner Program for Profitable Growth

HPE has announced a single, unified partner program consolidating existing programs to enhance partner experiences across the entire HPE portfolio. All programs will combine under HPE Partner Ready Vantage, including HPE Partner Ready and HPE Partner Ready for Networking, to offer simplified enrollment, flexible participation, and comprehensive support through various program tracks. The unified program will roll out in phases, beginning with an initial launch on November 1.
The design of HPE Partner Ready Vantage reflects partner input and the best practices of HPE's award-winning programs, equipping partners to build their expertise as deep or as broad as they need while delivering exceptional customer outcomes. The program supports every partner, from solution providers and managed service providers to systems integrators, independent software vendors, and beyond with an industry-leading approach to increase growth opportunities across the HPE portfolio.
HPE Partner Ready Vantage is simple, with one program framework, a single compensation model, and a consistent experience. The program offers flexibility so partners can choose the relevant centers and competencies that will support their business goals and differentiation. Partners can focus on: Developing or integrating solutions
Reselling consumption solutions or the HPE technologies and services
Delivering other services under their own brand, the HPE brand, or both
'The new, unified HPE Partner Ready Vantage reflects our commitment to empowering partners and making it easier for them to differentiate with customers and grow their businesses,' said Simon Ewington, senior vice president of Worldwide Channel and Partner Ecosystem at HPE. 'This new program is simple, flexible and relevant, accelerating partners' ability to engage with us, and deliver innovative solutions and services that provide brilliant results for their end customers.'
As part of the unified HPE Partner Ready Vantage Sell Track, partners can now easily resell the entire HPE portfolio of products and services in both operational expenditures (opex) via HPE GreenLake Flex solutions, and capital expenditures (capex) models through one program membership. Partners can choose where they want to focus and effectively drive growth in discrete technology areas like Compute, Hybrid Cloud and Networking, each having a dedicated center in the Sell Track. At the same time, partners can flexibly cross-sell across the full solutions portfolio, opening new growth opportunities. Partners obtain core product training and certifications based on requirements in each center, and through optional competencies can develop specialized expertise in areas like Private Cloud, HPE GreenLake Flex, Hybrid Cloud Operations and SASE to differentiate themselves in the market.
Partner enablement is at the forefront to deliver on HPE's customer first, partner centric commitment by ensuring partners have the training, certifications, competencies and tools to continually develop and enhance their capabilities, giving customers the assurance they are working with the most qualified partners to meet their needs. New competencies and certifications give partners access to adjacent markets to pursue new business areas and enable them to drive outstanding customer outcomes and helps promote and differentiate HPE partners in the market. New and updated competencies and certifications are: HPE Solutions for AI competency verifies that partners can describe, size, quote, design, and configure HPE Private Cloud AI with NVIDIA technologies based on customers' AI requirements.
verifies that partners can describe, size, quote, design, and configure HPE Private Cloud AI with NVIDIA technologies based on customers' AI requirements. HPE Solutions for Sovereign Cloud competency helps partners understand the benefits of digital sovereignty and recognize the importance of regulatory compliance and security in operating sovereign environments and handling sensitive data. Partners become experts in the components and benefits of the HPE Sovereign Cloud reference architecture.
helps partners understand the benefits of digital sovereignty and recognize the importance of regulatory compliance and security in operating sovereign environments and handling sensitive data. Partners become experts in the components and benefits of the HPE Sovereign Cloud reference architecture. HPE Morpheus VM Essentials Software certification allows partners to expand their skills with the VM Essentials continuous learning badge and the HPE Product Certified – VM Essentials certification. These activities also offer a way for partners to achieve both Private Cloud solutions and Hybrid Cloud solutions competencies.
allows partners to expand their skills with the VM Essentials continuous learning badge and the HPE Product Certified – VM Essentials certification. These activities also offer a way for partners to achieve both Private Cloud solutions and Hybrid Cloud solutions competencies. HPE Aruba Networking Private 5G competency provides partners with expertise in developing solutions that streamline private cellular and integrate it with Wi-Fi .
As an example, HPE GreenLake Flex is fully integrated within the Sell Track, Hybrid Cloud Center, and is available to resell in an as-a-service business model. Additionally, competencies are available for partners who want to specialize in driving as-a-service business based on HPE GreenLake Flex which is an opportunity for small to mid-size partners given the strong momentum in the market for this solution.
In addition to the unified partner program under Partner Ready Vantage, HPE is also announcing: HPE CloudPhysics Plus and new assessment and migration tools empower partners in modernizing and optimizing IT estates
Expanded AI opportunities help more partners establish AI practices for long-term growth
New HPEFS financing option available to partners for HPE Private Cloud AI developer system
HPE Smart Choice offers ready-to-go data center solutions, opening significant opportunity for partners to serve SMB and mid-market customers
'Preconfigured options are exactly what our online customers are looking for – solutions that are easy to understand, ready to deploy, and available for fast shipping,' said Kevin Samuels, director of E-Commerce Brand and Content Management at BlueAlly. 'These Smart Choice SKUs allow us to fulfill and process orders quickly, getting the product into the hands of customers faster and more efficiently than ever before. That speed and simplicity make a big difference in today's competitive online marketplace, where expectations around convenience and delivery are higher than ever.'
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HPE Unifies Partner Programs Under One Framework
HPE Unifies Partner Programs Under One Framework

TECHx

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  • TECHx

HPE Unifies Partner Programs Under One Framework

Home » Tech Value Chain » Global Brands » HPE Unifies Partner Programs Under One Framework Hewlett Packard Enterprise (HPE) has announced a unified partner program designed to enhance the partner experience across its entire portfolio. The new framework, named HPE Partner Ready Vantage, consolidates existing programs such as HPE Partner Ready and HPE Partner Ready for Networking. HPE reported that this integration will simplify enrollment, offer flexible participation, and provide comprehensive support. The rollout of the new program will begin in phases, starting on November 1. The company revealed that the program was built with partner input and incorporates best practices from HPE's award-winning programs. It enables partners to grow their expertise and deliver better outcomes to customers. HPE Partner Ready Vantage features: One program framework A single compensation model A consistent experience Partners can choose from different centers and competencies to align with their business goals. They may focus on developing or integrating solutions, reselling HPE technologies and services, or delivering services under the HPE brand or their own. Simon Ewington, Senior Vice President of Worldwide Channel and Partner Ecosystem at HPE, stated that the program reflects HPE's commitment to empowering partners and accelerating business growth. HPE noted that partners enrolled in the Sell Track can now resell the full HPE portfolio, including both opex (HPE GreenLake Flex) and capex models. Dedicated centers are available for Compute, Hybrid Cloud, and Networking. The program also enables cross-selling across the HPE portfolio. Partners will access training and certifications based on requirements in each center. Optional competencies allow them to specialize in areas such as: Private Cloud HPE GreenLake Flex Hybrid Cloud Operations SASE New and updated certifications include: HPE Solutions for AI HPE Sovereign Cloud HPE Morpheus VM Essentials HPE Aruba Networking Private 5G HPE emphasized partner enablement by offering tools, training, and certifications to support ongoing development and market differentiation. The company also announced several new initiatives alongside the unified program: HPE CloudPhysics Plus and new migration tools to optimize IT estates and new migration tools to optimize IT estates Expanded AI opportunities to help partners build scalable AI practices to help partners build scalable AI practices New HPEFS financing for HPE Private Cloud AI developer systems for HPE Private Cloud AI developer systems HPE Smart Choice for preconfigured data center solutions targeting SMBs and mid-market clients HPE CloudPhysics Plus will be available for free in Q4 FY2025. It allows partners to assess IT environments, including Hyper-V, bare metal, Kubernetes, and public clouds. Rapid migration tools will help partners deliver assessments, recommendations, and seamless workload migrations. Partners in the Professional Services center can access the rapid migration tool for free. It includes support for VM Essentials migrations and provides detailed feasibility analyses. AI Focus partners will gain access to enablement tools, AI assessments, and co-investments. HPE is expanding this initiative to 20 more countries. The goal is to support partners in developing and scaling AI offerings. The AI Acceleration Workshops now include insights on emerging trends such as agentic AI and physical AI. NVIDIA experts will contribute to the workshops, helping partners deepen technical skills and build customized practices. Additionally, HPE Financial Services is offering limited-time reduced-rate financing on the HPE Private Cloud AI developer system. This option spreads costs over 36 months, allowing partners to demonstrate the system's capabilities without large upfront investments. HPE Smart Choice, now globally available through the channel, provides ready-to-go solutions for SMB and mid-market customers. With fixed pricing and curated SKUs, the program streamlines ordering and accelerates sales cycles. It currently includes: HPE ProLiant Compute servers HPE MSA and tape storage systems HPE Tech Care Services The company revealed upcoming additions to Smart Choice, such as HPE Compute Ops Management (COM) and HPE Morpheus VM Essentials. According to HPE, Smart Choice addresses the demand for fast, easy-to-deploy solutions. Kevin Samuels, Director of E-Commerce Brand and Content Management at BlueAlly, stated that Smart Choice allows faster order fulfillment and improved customer satisfaction in today's competitive market. HPE continues to focus on simplifying partner engagement, expanding capabilities, and driving customer success through its evolving programs and solutions.

HPE unveils unified program to power up profitable growth for partners
HPE unveils unified program to power up profitable growth for partners

Zawya

time2 days ago

  • Zawya

HPE unveils unified program to power up profitable growth for partners

Unified Partner Ready Vantage program equips partners to resell across the full HPE portfolio and rapidly build expertise and services through expanded enablement. Partners gain full access to resell HPE's complete portfolio—compute, storage, and networking—through a single program. Enhanced incentives recognize and reward partners who drive value across the entire HPE ecosystem. Partners can grow their services business under their own brand, the HPE brand, or both—maximizing revenue potential. A modular enablement framework and expanded competencies accelerate partner readiness in private cloud, GreenLake Flex, hybrid cloud ops, and SASE. Easy enrollment and a unified experience across Build, Sell, and Service Tracks simplify how all partners engage and grow with HPE. Dubai, United Arab Emirates – HPE Discover 2025 – HPE (NYSE: HPE) today announced a single, unified partner program consolidating existing programs to enhance partner experiences across the entire HPE portfolio. All programs will combine under HPE Partner Ready Vantage, including HPE Partner Ready and HPE Partner Ready for Networking, to offer simplified enrollment, flexible participation, and comprehensive support through various program tracks. The unified program will roll out in phases, beginning with an initial launch on November 1. The design of HPE Partner Ready Vantage reflects partner input and the best practices of HPE's award-winning programs, equipping partners to build their expertise as deep or as broad as they need while delivering exceptional customer outcomes. The program supports every partner, from solution providers and managed service providers to systems integrators, independent software vendors, and beyond with an industry-leading approach to increase growth opportunities across the HPE portfolio. HPE Partner Ready Vantage is simple, with one program framework, a single compensation model, and a consistent experience. The program offers flexibility so partners can choose the relevant centers and competencies that will support their business goals and differentiation. Partners can focus on: Developing or integrating solutions Reselling consumption solutions or the HPE technologies and services Delivering other services under their own brand, the HPE brand, or both 'The new, unified HPE Partner Ready Vantage reflects our commitment to empowering partners and making it easier for them to differentiate with customers and grow their businesses,' said Simon Ewington, senior vice president of Worldwide Channel and Partner Ecosystem at HPE. 'This new program is simple, flexible and relevant, accelerating partners' ability to engage with us, and deliver innovative solutions and services that provide brilliant results for their end customers.' As part of the unified HPE Partner Ready Vantage Sell Track, partners can now easily resell the entire HPE portfolio of products and services in both operational expenditures (opex) via HPE GreenLake Flex solutions, and capital expenditures (capex) models through one program membership. Partners can choose where they want to focus and effectively drive growth in discrete technology areas like Compute, Hybrid Cloud and Networking, each having a dedicated center in the Sell Track. At the same time, partners can flexibly cross-sell across the full solutions portfolio, opening new growth opportunities. Partners obtain core product training and certifications based on requirements in each center, and through optional competencies can develop specialized expertise in areas like Private Cloud, HPE GreenLake Flex, Hybrid Cloud Operations and SASE to differentiate themselves in the market. Partner enablement is at the forefront to deliver on HPE's customer first, partner centric commitment by ensuring partners have the training, certifications, competencies and tools to continually develop and enhance their capabilities, giving customers the assurance they are working with the most qualified partners to meet their needs. New competencies and certifications give partners access to adjacent markets to pursue new business areas and enable them to drive outstanding customer outcomes and helps promote and differentiate HPE partners in the market. New and updated competencies and certifications are: HPE Solutions for AI competency verifies that partners can describe, size, quote, design, and configure HPE Private Cloud AI with NVIDIA technologies based on customers' AI requirements. HPE Solutions for Sovereign Cloud competency helps partners understand the benefits of digital sovereignty and recognize the importance of regulatory compliance and security in operating sovereign environments and handling sensitive data. Partners become experts in the components and benefits of the HPE Sovereign Cloud reference architecture. HPE Morpheus VM Essentials Software certification allows partners to expand their skills with the VM Essentials continuous learning badge and the HPE Product Certified – VM Essentials certification. These activities also offer a way for partners to achieve both Private Cloud solutions and Hybrid Cloud solutions competencies. HPE Aruba Networking Private 5G competency provides partners with expertise in developing solutions that streamline private cellular and integrate it with Wi-Fi. As an example, HPE GreenLake Flex is fully integrated within the Sell Track, Hybrid Cloud Center, and is available to resell in an as-a-service business model. Additionally, competencies are available for partners who want to specialize in driving as-a-service business based on HPE GreenLake Flex which is an opportunity for small to mid-size partners given the strong momentum in the market for this solution. In addition to the unified partner program under Partner Ready Vantage, HPE is also announcing: HPE CloudPhysics Plus and new assessment and migration tools empower partners in modernizing and optimizing IT estates Expanded AI opportunities help more partners establish AI practices for long-term growth New HPEFS financing option available to partners for HPE Private Cloud AI developer system HPE Smart Choice offers ready-to-go data center solutions, opening significant opportunity for partners to serve SMB and mid-market customers Turnkey solutions allow partners to assess multicloud, multi-vendor infrastructure, make recommendations and easily migrate workloads The new HPE CloudPhysics Plus assessment tool allows partners to provide intelligent recommendations for helping customers optimize their IT across on-premises, multicloud, and cloud-native environments – including Hyper-V, bare metal, Kubernetes, and public cloud environments. HPE CloudPhysics Plus will be available for free in the fourth quarter of FY2025. Partners can sign up through GreenLake cloud. The rapid migration tool enables partners to deliver high-value services such as workload assessments, tailored recommendations, and seamless migrations for their customers. The tool currently supports several migrations, with the new capability of migration to VM Essentials available in July. In combination with the virtualization alternative assessment tool, the rapid migration tool performs a comprehensive migration feasibility analysis and delivers insights to optimize and modernize environments. The rapid migration tool is available for free to partners enrolled in the HPE Partner Ready Vantage Professional Services center. A I Focus partners and learning opportunities expansion allows more partners to build and scale AI practice Initially launched in 2024 as part of the NVIDIA AI Computing by HPE portfolio, HPE is expanding AI Focus partners' reach to 20 additional countries, including targeting untapped regions and markets through distribution partners. AI Focus partners equips partners with essential tools and support to build and scale their AI practices effectively. More partners will have access to AI readiness assessments, accelerated enablement, and co-investments to drive demand generation, support building their AI practice, or accelerate deals. Additionally, HPE has designed a comprehensive set of learning opportunities and workshops to further equip partners with the knowledge, tools, and strategies to grow their AI practices and drive their business forward. 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HPE Private Cloud AI developer system delivers an instant AI development environment providing everything a developer needs to prove and scale AI workloads. This offer enables partners to showcase the system's versatility to customers without incurring significant upfront purchase costs. HPEFS also supports partners through a variety of limited-time programs that they can offer to their customers. These programs can help partners reduce or defer payments on a variety of technologies. HPE Smart Choice program streamlines SMB and mid-market data center opportunities for partners HPE Smart Choice is now globally available exclusively through the channel, providing partners with ready-to-go data center solutions targeting small and medium business (SMB) and mid-market customers. With fixed pricing, curated SKUs, and structured ordering processes, HPE Smart Choice simplifies the purchasing process and results in faster sales cycles and improved alignment with customer buying patterns. Partners also benefit from comprehensive training and promotional assets to help position and sell HPE Smart Choice effectively. The program currently includes top-selling configurations from HPE ProLiant Compute servers, HPE MSA and tape storage systems, along with HPE Tech Care Services. HPE Smart Choice is expanding with the addition of HPE Compute Ops Management (COM) and HPE Morpheus VM Essentials, enabling partners to deliver even more complete and competitive solutions to their customers. "Preconfigured options are exactly what our online customers are looking for - solutions that are easy to understand, ready to deploy, and available for fast shipping,' said Kevin Samuels, director of E-Commerce Brand and Content Management at BlueAlly. 'These Smart Choice SKUs allow us to fulfill and process orders quickly, getting the product into the hands of customers faster and more efficiently than ever before. That speed and simplicity make a big difference in today's competitive online marketplace, where expectations around convenience and delivery are higher than ever." About HPE HPE is a leader in essential enterprise technology, bringing together the power of AI, cloud, and networking to help organizations achieve more. As pioneers of possibility, our innovation and expertise advance the way people live and work. We empower our customers across industries to optimize operational performance, transform data into foresight, and maximize their impact. Unlock your boldest ambitions with HPE.

BigCommerce, Feedonomics Partner with Perplexity
BigCommerce, Feedonomics Partner with Perplexity

Martechvibe

time5 days ago

  • Martechvibe

BigCommerce, Feedonomics Partner with Perplexity

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It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE

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