Spanish brand Rocío Jewels eyes global expansion
Although the label has no plans to launch offline stores internationally for the time being, Rocío Jewels is prioritising digital development and forging alliances with concept stores and marketplaces across continents. The label has already begun to enter markets such as France, Germany, and the US, where it just recently sent a shipment to Los Angeles.
"We want to have more presence outside [Spain]," Rocío Jewels' co-owner Ferran Perera told FashionNetwork.com. "There is no loyal customer base yet, but we are working on it." Rocío Jewels is also building international visibility through one-off collaborations with micro-influencers, such as its current partnership with a Paris-based content creator.
In Spain, the brand entered the offline retail market with the launch of its first exclusive brand store. "Since opening, we doubled our turnover month by month," said Perera. "This was what allowed Rocío to leave her other job to dedicate herself 100% to the brand."
With an offering that prioritises the local and authentic, Rocío Jewels sets itself apart from other major players in the market with a more artisanal and slow manufacturing proposal. "We do not compete with other brands," said Perera. "Our language is different: artisanal jewellery, handmade, with irregular shapes and limited production. Each piece is born in the workshop, with Rocío in charge, and now I am also learning part of the process to take on more of the load without expanding the team for now."
Recent commercial development has also been accompanied by a creative evolution. Just a couple of months ago, the company launched "Voltes," its most ambitious collection to date, inspired by dynamic movement. With striking spirals that evoke ideas of transformation, the collection represents a step forward in both aesthetic language and brand narrative. "We wanted to emphasise the message that change can lead you to something good," said Perera.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
2 hours ago
- Fashion Network
ASOS names new chair, adds deputy chair role
ASOS announced some important boardroom changes on Thursday with the appointment of Natasja Laheij as chair with effect from its FY25 year-end results and the appointment of William Barker as deputy chair, effective immediately. The deputy chair post is a new one and is 'designed to support the chair and the management committee on strategy, culture and operational initiatives as required'. It comes as chair Jørgen Lindemann, who joined the ASOS board in November 2021 and has served as chair since August 2022, has decided to step down. Lindemann is also CEO of Viaplay Group and will leave 'following an orderly handover period' at the end of his current term. Laheij joined the ASOS board in April 2023 as an independent non-executive director and was appointed as senior independent director in February 2024. The company said she has 30 years of experience in international commercial and financial management across a range of sectors, including e-commerce and technology, in B2C and B2B environments through roles including CFO of Amazon Fashion Europe. Barker joined the board in September 2023 as a non-exec. He's founder and CEO of Camelot Capital Partners, a California-based investment company, and 'has experience founding, building, and turning around digitally-enabled businesses'. He focuses on 'building cultures and operations that scale long-term competitive advantage, whilst driving high-quality capital allocation'. He continues to waive his board fees in full for this appointment. CEO José Antonio Ramos Calamonte said: 'I would like to extend my deepest thanks to Jørgen, whose support has been invaluable to ASOS throughout his tenure on the board. I look forward to working closely with Natasja given her extensive governance experience, and with William given his knowledge of ASOS and operational expertise as we continue to execute our strategy.'
Euronews
5 hours ago
- Euronews
Microsoft surpasses $4 trillion valuation after stellar earnings
Microsoft surpassed $4 trillion in market capitalisation on Thursday's market opening after it published stellar fourth quarter earnings the previous day. The firm announced that annual revenue for its flagship Azure cloud computing platform surpassed $75 billion or around €64.9 billion, a staggering 34% jump from last year. The Azure cloud business is a centrepiece of Microsoft's efforts to shift its focus to artificial intelligence, but until Wednesday, the firm had not lifted the veil on how much money it makes. The revelation beat Wall Street expectations and pleased investors wary about Microsoft's ongoing construction of costly new data centres needed to meet cloud computing and AI demand. Microsoft's fiscal fourth-quarter profit was $34.3 billion (€2.8 billion), or $3.65 (€3.19) per share, beating analyst expectations for $3.37 (€2.95) per share. The software giant's end-of-year earnings report also showed a 24% spike in the company's quarterly profit. 'We continue to scale our own data center capacity faster than any other competitor,' CEO Satya Nadella said on an investor call, boasting that the company now has more than 400 of the sprawling facilities across six continents. As a cloud computing platform — which means providing computing power, storage, and tools over the internet instead of on local servers — Microsoft Azure offers businesses and institutions a way to run websites and apps, store and back up data, and analyse massive datasets. It can also be used for artificial intelligence projects, giving organisations the infrastructure to build, train, and deploy AI models at scale. In short, Azure lets companies innovate and grow without the cost and complexity of maintaining their own hardware. Microsoft launched Azure more than a decade ago, but the service has increasingly become intertwined with its AI ambitions, as the company looks to sell its AI chatbot and other tools to big business customers that are also reliant on its core online services. It still trails behind its lead competitor, Amazon Web Services, which reported $107.6 billion or about €94 billion in revenue for its fiscal year that ended in December. Cost-cutting layoffs Building the infrastructure to power cloud and AI technology is expensive, and Microsoft has looked for savings elsewhere. It announced layoffs of about 15,000 workers this year even as its profits have soared. Nadella told employees last week the layoffs were 'weighing heavily' on him but also positioned them as an opportunity to reimagine the company's mission for an AI era. Still, the overall workforce numbers haven't changed. The company said it employed 228,000 full-time employees as of June 30, the exact same amount it reported a year ago, though slightly more of them are now US-based and fewer of them are in product support roles or consulting services. Promises of a leaner approach have been welcomed on Wall Street, especially as Microsoft and other tech giants are trying to justify huge amounts of capital spending to pay for the data centres, chips and other components required to power AI technology. Microsoft didn't disclose Wednesday to what extent sweeping US tariffs are affecting its revenue, but its annual report lists tariffs among a number of risks the company faces. 'Increased geopolitical instabilities and changing US administration priorities create an unpredictable trade landscape,' the company said. It also said the "volatility of US tariffs has triggered economic uncertainty and could impact cloud and devices supply chain cost competitiveness".
Fashion Network
6 hours ago
- Fashion Network
Kering offers €20 million sign-on bonus to new CEO de Meo
Kering will propose a €20 million ($22.89 million) signing-on bonus for its new CEO, Luca de Meo, adding to an overall annual salary of nearly €9 million ($10.29 million) and up to 150% of that amount in shares, depending on performance. In filings made ahead of its September 9 shareholder meeting to formalize de Meo's appointment, Kering said it would propose that the Italian executive receive a fixed income of €2.2 million and a variable income of up to €6.6 million based on performance. Kering also plans to award de Meo performance shares worth 150% of his combined annual fixed and variable remuneration, the company added in regulatory filings published late Wednesday, bringing his potential maximum annual pay to over €20 million. De Meo, who was hired from Renault, last received a total annual salary of €12.9 million, according to Renault's 2024 annual report. In return, Kering's chairman and outgoing chief executive, François-Henri Pinault, will take a salary cut to €700,000, down from around €4 million previously, the company said. Pinault, son of the group's founder François, has led the Paris-listed luxury group since 2005. Kering's shares, which had lost over 60% of their value over the past two years, have gained 24% since de Meo's appointment was announced in June. The €20 million sign-on bonus is intended to compensate de Meo for an equivalent amount of long-term financial benefits he forfeited by leaving Renault.
