logo
Apple Researchers Just Released a Damning Paper That Pours Water on the Entire AI Industry

Apple Researchers Just Released a Damning Paper That Pours Water on the Entire AI Industry

Yahoo09-06-2025
Researchers at Apple have released an eyebrow-raising paper that throws cold water on the "reasoning" capabilities of the latest, most powerful large language models.
In the paper, a team of machine learning experts makes the case that the AI industry is grossly overstating the ability of its top AI models, including OpenAI's o3, Anthropic's Claude 3.7, and Google's Gemini.
In particular, the researchers assail the claims of companies like OpenAI that their most advanced models can now "reason" — a supposed capability that the Sam Altman-led company has increasingly leaned on over the past year for marketing purposes — which the Apple team characterizes as merely an "illusion of thinking."
It's a particularly noteworthy finding, considering Apple has been accused of falling far behind the competition in the AI space. The company has chosen a far more careful path to integrating the tech in its consumer-facing products — with some seriously mixed results so far.
In theory, reasoning models break down user prompts into pieces and use sequential "chain of thought" steps to arrive at their answers. But now, Apple's own top minds are questioning whether frontier AI models simply aren't as good at "thinking" as they're being made out to be.
"While these models demonstrate improved performance on reasoning benchmarks, their fundamental capabilities, scaling properties, and limitations remain insufficiently understood," the team wrote in its paper.
The authors — who include Samy Bengio, the director of Artificial Intelligence and Machine Learning Research at the software and hardware giant — argue that the existing approach to benchmarking "often suffers from data contamination and does not provide insights into the reasoning traces' structure and quality."
By using "controllable puzzle environments," the team estimated the AI models' ability to "think" — and made a seemingly damning discovery.
"Through extensive experimentation across diverse puzzles, we show that frontier [large reasoning models] face a complete accuracy collapse beyond certain complexities," they wrote.
Thanks to a "counter-intuitive scaling limit," the AIs' reasoning abilities "declines despite having an adequate token budget."
Put simply, even with sufficient training, the models are struggling with problem beyond a certain threshold of complexity — the result of "an 'overthinking' phenomenon," in the paper's phrasing.
The finding is reminiscent of a broader trend. Benchmarks have shown that the latest generation of reasoning models is more prone to hallucinating, not less, indicating the tech may now be heading in the wrong direction in a key way.
Exactly how reasoning models choose which path to take remains surprisingly murky, the Apple researchers found.
"We found that LRMs have limitations in exact computation," the team concluded in its paper. "They fail to use explicit algorithms and reason inconsistently across puzzles."
The researchers claim their findings raise "crucial questions" about the current crop of AI models' "true reasoning capabilities," undercutting a much-hyped new avenue in the burgeoning industry.
That's despite tens of billions of dollars being poured into the tech's development, with the likes of OpenAI, Google, and Meta, constructing enormous data centers to run increasingly power-hungry AI models.
Could the Apple researchers' finding be yet another canary in the coalmine, suggesting the tech has "hit a wall"?
Or is the company trying to hedge its bets, calling out its outperforming competition as it lags behind, as some have suggested?
It's certainly a surprising conclusion, considering Apple's precarious positioning in the AI industry: at the same time that its researchers are trashing the tech's current trajectory, it's promised a suite of Apple Intelligence tools for its devices like the iPhone and MacBook.
"These insights challenge prevailing assumptions about LRM capabilities and suggest that current approaches may be encountering fundamental barriers to generalizable reasoning," the paper reads.
More on AI models: Car Dealerships Are Replacing Phone Staff With AI Voice Agents
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Apple sets quarterly revenue record as earnings broadly beat expectations, shares climb
Apple sets quarterly revenue record as earnings broadly beat expectations, shares climb

Yahoo

time15 minutes ago

  • Yahoo

Apple sets quarterly revenue record as earnings broadly beat expectations, shares climb

Apple blew past Wall Street expectations with its third-quarter earnings report released Thursday, revealing robust growth driven by persistent iPhone demand, surging services revenue, and resilience in key international markets—even as tariff anxieties and questions over its artificial intelligence (AI) roadmap loomed over the industry. For the quarter ended June 28, 2025, Apple posted revenue of $94 billion, representing a 10% increase compared to the same period last year. Net income soared to $1.57 per share—up 12% from a year ago and significantly ahead of analyst forecasts, which had pegged earnings per share at $1.43 on expected revenue of $89.22 billion. Gross margin nudged up to 46.5%. CEO Tim Cook celebrated the results, noting 'Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac and Services and growth around the world, in every geographic segment.' Apple's board declared a quarterly dividend of $0.26 per share, payable August 14 to shareholders of record as of August 11. The installed base of active devices hit a 'new all-time high,' according to CFO Kevan Parekh, underscoring Apple's customer loyalty amid intensifying market competition. Apple shares climbed more than 2.5% post-market on the results. Segment highlights Apple's signature iPhone business was the principal engine of growth, generating $44.6 billion in sales—up from $39.2 billion the previous year. This far exceeded most forecasts and reinforced the iPhone's dominance, even as competitors ramp up their global push. The Services segment, encompassing the App Store, Apple Pay, Apple TV+, Apple Music, and iCloud, also set a new record: revenue there hit $27.4 billion, a 13% increase over last year. The success of Apple TV+ was underscored by the summer box office triumph of 'F1: The Movie,' which has grossed nearly $513 million worldwide. Mac sales also posted double-digit growth, rising to $8 billion. In contrast, iPad and Wearables revenue both saw modest declines, but these were more than offset by the core and services businesses. International & trade dynamics Growth was broad-based—notably including China, where Apple outperformed expectations with $15.4 billion in sales. This comes amid a tense geopolitical environment: President Donald Trump, seeking to enact tariffs of at least 25% on non-U.S.-made iPhones, had warned Apple to 'manufacture in the U.S., not India, or anyplace else.' The company had projected a $900 million headwind from tariffs this quarter but successfully navigated the challenge, in part by accelerating its shift in device manufacturing from China to India. Looking ahead Despite these achievements, investor scrutiny remained focused on Apple's comparative lag in artificial intelligence rollouts—especially as competitors like Meta and Microsoft grab headlines for major AI advances. Apple's stock, while buoyed after the earnings beat, has fallen 16% year-to-date, underperforming the broader S&P 500. Still, many analysts remain bullish, citing Apple's ecosystem strength, user retention, and ability to deftly manage global headwinds. Some analysts have expressed impatience with Tim Cook, even arguing for him to be replaced. Longtime Apple bull Dan Ives has thrown his support behind Cook but argued for a transformative M&A deal for Apple to get a leg up in the AI race, slamming a recent presentation as something that 'felt like an episode out of 'Back to the Future,'' although though that was a film, not an episodic TV series. For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. This story was originally featured on Sign in to access your portfolio

Apple Posts Better-Than-Expected Earnings as Services Revenue Hits Record High
Apple Posts Better-Than-Expected Earnings as Services Revenue Hits Record High

Yahoo

time24 minutes ago

  • Yahoo

Apple Posts Better-Than-Expected Earnings as Services Revenue Hits Record High

Apple (AAPL) reported fiscal third-quarter earnings that topped analysts' expectations, as its services revenue hit a record high. The iPhone maker posted revenue of $94.04 billion, up 10% year-over-year and above the analyst consensus from Visible Alpha. Net income of $23.43 billion, or $1.57 per share, rose from $21.45 billion, or $1.40 per share, a year earlier, topping Wall Street's estimates. Apple's services revenue improved 13% to a record $27.42 billion, above expectations. Apple's iPhone sales climbed 13% to $44.58 billion, ahead of projections, while Mac sales rose 15% to $8.05 billion, and iPad sales decreased 8% to $6.58 billion. Apple shares gained more than 2% in after-hours trading. The stock was down 17% for 2025 through Thursday's close. CEO Tim Cook Says Apple Is 'Significantly Growing' AI Investments CEO Tim Cook told investors on the company's earnings call that Apple is "significantly growing" its investments in AI and reallocating employees within the company to focus on development, but didn't provide a specific figure. A more personalized, AI-powered version of Apple's Siri virtual assistant is expected to launch in 2026, Cook confirmed. Significant delays have raised pressure on Apple to prove it can compete with other tech leaders on AI development. Cook also said Apple absorbed roughly $800 million in tariff-related costs during the third quarter, and expects to take a $1.1 billion hit in the current quarter, assuming tariff levels remain the same. Last week, Morgan Stanley analysts cautioned that the Trump administration could soon subject Apple to Section 232 tariffs, which are tied to national security concerns. This article has been updated since it was first published to include additional information and reflect more recent share price values. Read the original article on Investopedia Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

After Microsoft's $4 trillion milestone, who will be next to join the club?
After Microsoft's $4 trillion milestone, who will be next to join the club?

Yahoo

timean hour ago

  • Yahoo

After Microsoft's $4 trillion milestone, who will be next to join the club?

Microsoft became the second company to pass a $4 trillion market cap mark after a blowout earnings release on Wednesday afternoon. That release showed quarterly revenue up 18% year over year, and net income up 24%, which resulted in Microsoft shares increasing more than 4% on Thursday, bringing the company's overall value past $4 trillion. Exclusive: Google is indexing ChatGPT conversations, potentially exposing sensitive user data Emotionally intelligent people use the 2-week rule to motivate themselves and reach their biggest goals Middle management is dead On July 9, Nvidia was the first to top the $4 trillion mark. Over the past three years, Microsoft's stock has more than doubled. Yesterday's milestone comes roughly six years after Microsoft passed the $1 trillion mark. Other companies are also hot on its heels. Here are five others that could become the next $4 trillion companies. Apple Apple will report earnings on Thursday after the bell, which could have an impact on its overall value. As it stands, the company has a market cap of roughly $3.1 trillion—still a ways off from $4 trillion—but it is the third-largest public firm in the world, measured by market cap. It was the first company to cross the $1 trillion, $2 trillion, and $3 trillion market cap marks, and shares are currently trading at around $210. Notably, shares are down almost 15% year to date, but they have nearly doubled in value over the past five years. Amazon Amazon is the fourth-largest public company in the world by market cap, with an overall value of around $2.5 trillion. Like Apple, Amazon will report earnings after the bell on Thursday, which could increase or decrease its value. The company does have a lot of ground to make up on Microsoft and Nvidia to reach $4 trillion, which would require some significant movement in its share price, currently trading at more than $230. Alphabet Alphabet, Google's parent company, is the only other public company worth more than $2 trillion as of this writing, with a market cap of around $2.33 trillion. Like Amazon, that means there's quite a lot of work to do to get to $4 trillion. Alphabet's shares were trading for around $192 on Thursday afternoon, which was an intraday decline of 2%. Alphabet's most recent earnings report came out on July 23. Meta The only other company within spitting distance of $4 trillion is Meta, which, as of this writing, has a market cap of around $2 trillion. Following its latest earnings release on Wednesday, Meta shares increased 12%, with revenues up 22% year over year, and net income up 36%. This post originally appeared at to get the Fast Company newsletter: Sign in to access your portfolio

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store