Informatica Expands Partnership with Databricks as Launch Partner for Managed Iceberg Tables and OLTP Database Service at Data + AI Summit 2025
These announcements further strengthen Informatica's leadership in cloud data management and its deep integration with the Databricks Data Intelligence Platform.
Support/Launch Partner for Databricks' New Managed Iceberg Tables
As a launch partner for Databricks Managed Iceberg Tables, Informatica enables customers to ingest, cleanse, govern and transform Iceberg-format data at enterprise scale. This allows organizations to convert any data to Iceberg format and leverage open table formats with confidence while maintaining high-performance analytics and AI workloads on the Databricks Data Intelligence Platform.
Launch Partner/Connectivity for Databricks' New OLTP Database
Informatica is also a launch partner for Databricks Lakebase, a new fully managed, Postgres-compatible database that supports high-volume transactions. Informatica enables seamless data loading and transformation from over 300 sources into the Databricks PostgreSQL service. This will help customers support transactional database (OLTP) use cases by leveraging all their enterprise data assets within the Databricks Data Intelligence Platform, providing uniform enterprise data management for analytics, AI and now transactional workloads.
Accelerating GenAI Adoption with CAI for Mosaic AI
In addition, Informatica is introducing new capabilities aimed at accelerating the adoption of AI agents and GenAI on Databricks Mosaic AI, Databricks' suite of AI solutions that helps enterprises build and deploy quality AI agent systems. These include:
Mosaic AI connectors for Cloud Application Integration (CAI): Rapidly deploy AI agents that integrate enterprise data with Mosaic AI through a no-code interface.
GenAI Recipes for CAI: Pre-configured templates that simplify and speed up GenAI application development and deployment.
Enhanced Volume Support for Databricks Integration
New volume support for Informatica's Cloud Data Integration (CDI) and Cloud Data Ingestion and Replication (CDIR) allows Databricks customers to move and manage non-tabular datasets more efficiently via Unity Catalog—reinforcing Informatica's strength in no-code, governed data integration.
'As a launch partner for our Managed Iceberg Tables and Lakebase, Informatica is committed to supporting Databricks' goal of helping customers leverage open table formats,' said Roger Murff, VP of Technology Partners at Databricks. 'With Informatica's support for GenAI through Databricks Mosaic AI connectors and GenAI recipes, we're enabling enterprises to streamline AI initiatives that harness data intelligence and create real business impact.'
'Informatica continues to be at the leading edge of Generative AI, enabling our joint customers to build a data foundation of trusted, AI-ready data,' said Rik Tamm-Daniels, Group Vice President of Strategic Ecosystems and Technology at Informatica. 'As a launch partner, today's announcement showcases our ongoing commitment to innovating with Databricks to maximize customer value through deep product enhancement and partnership alignment.'
Join Informatica at DAIS 2025
Informatica invites attendees to visit booth #325 at the Databricks Data + AI Summit to explore how Informatica and Databricks are jointly driving the future of AI and enterprise data management.
About Informatica
Informatica (NYSE: INFA), a leader in AI-powered enterprise cloud data management, helps businesses unlock the full value of their data and AI. As data grows in complexity and volume, only Informatica's Intelligent Data Management Cloud™ delivers a complete, end-to-end platform with a suite of industry-leading, integrated solutions to connect, manage and unify data across any cloud, hybrid or multi-cloud environment. Powered by CLAIRE® AI, Informatica's platform integrates natively with all major cloud providers, data warehouses and analytics tools— giving organizations the freedom of choice, avoiding vendor lock-in and delivering better ROI by enabling access to governed data, simplifying operations and scaling with confidence.
Trusted by 5,000+ customers in nearly 100 countries—including over 80 of the Fortune 100—Informatica is the backbone of platform-agnostic, cloud data-driven transformation.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
3 hours ago
- Forbes
The Future Of Search: Content Strategies For Changing User Behaviors
The Future of Search: Content Strategies for Changing User Behaviors B2B marketing leaders face a harsh reality: Buyers aren't searching for information the way they used to, but most marketing teams are optimizing as if they are. Even as organic traffic declines, many teams continue to rely on outdated digital marketing playbooks to plan, publish, and measure content. These habits are hard to break. They're reinforced by legacy KPIs, familiar workflows, and pressure to show immediate results. Marketers still chase keyword rankings, obsess about page views, and anchor reporting in click-based behaviors, even as genAI redefines how search works and how buyers discover and trust information. Your Buyers' Search Behavior Has Changed Search used to be straightforward: A buyer typed in a query, scanned a results page, and clicked through to vendor content. But that linear search-to-click path is done. Today, buyers ask questions in natural language and get instant, AI-curated answers. According to Forrester's Buyers' Journey Survey, 2024, 89% of B2B buyers say they're using genAI tools at every stage of the purchase process. They consult genAI tools such as Perplexity, ChatGPT, Claude, or Gemini, often on mobile devices or embedded in enterprise software, to accelerate how they learn and evaluate solutions. They gather insights from multiple self-guided sources, including genAI tools, vendor websites, social media platforms, user review websites, industry events, and industry or business association websites. The Risks Of Sticking With An Outdated Content Strategy Holding on to yesterday's content strategy doesn't just slow you down. It actively undermines your visibility, credibility, and influence with modern B2B buyers because even high-quality content is getting filtered, summarized, or skipped entirely. Here's what's at stake: Content Visibility Has New Rules And Higher Stakes Today's buyers are gathering insights in more places before they reach your site. To stay visible and credible, your content must meet them where they are, earn their trust quickly, and reflect the depth of expertise that they expect. This means moving beyond keywords and building content around buyer intent, clear answers, and proof of authority. Every asset should reinforce your relevance and readiness — because if your content isn't built to be recognized by AI and respected by buyers, it won't show up where decisions are made. This post was written by Principal Analyst Lisa Gately and it originally appeared here.
Business Wire
4 hours ago
- Business Wire
Wolters Kluwer Enhances CCH ® AnswerConnect With New AI Capabilities, Further Delivering on Its Firm Intelligence Strategy
MINNEAPOLIS--(BUSINESS WIRE)-- Wolters Kluwer Tax and Accounting (TAA) today announced significant AI-powered enhancements to its industry-leading CCH ® AnswerConnect platform, reinforcing its commitment to firm intelligence and transforming how tax professionals conduct research. The latest update introduces generative AI document summarization and a new dynamic tools directory, enabling users to uncover insights faster, reduce research time, and make more confident decisions. 'This launch is about helping firms work faster and smarter by accelerating the path from question to answer,' said Jason Marx, CEO of Wolters Kluwer Tax & Accounting. 'With our continued investment in firm intelligence —bringing together generative AI, trusted CCH content, and modern workflows—we're empowering professionals with the right insight at the right time so they can focus on what matters most: delivering meaningful outcomes for their clients.' AI that Works the Way Accountants Do The latest features make CCH AnswerConnect more intuitive and powerful for today's professionals: AI Document Summarization With the click of a button, users can instantly generate a summary of any secondary source document, complete with the ability to ask follow-up questions. This GenAI capability helps accountants quickly get to the heart of complex information—without having to read through every word. Tools Directory & Lookup A first-of-its-kind experience, the new directory makes it easy to discover and access research tools by topic and use case. From Smart Charts and Checklists to Calculators, Flow Charts, and Client Letters, everything is now just a few clicks away—boosting productivity and surfacing resources users may not have even known existed. 'Our goal was to make the research experience not just faster, but fundamentally more intelligent,' said Betty Ross, Director of Product Management for CCH AnswerConnect. 'These new features give users clarity when they need it and tools that work the way they do. It's a meaningful step forward in how professionals interact with tax information.' Making Firm Intelligence Real These enhancements demonstrate how CCH AnswerConnect is evolving into a smarter, more connected research hub—one that delivers on the promise of firm intelligence. By embedding GenAI into trusted workflows and surfacing the most relevant content and tools, the platform helps professionals: Get to accurate answers faster Spend less time searching and more time advising Discover new tools that make complex work easier Work with greater speed, confidence, and precision About CCH AnswerConnect CCH AnswerConnect is Wolters Kluwer's intelligent research platform for tax and accounting professionals. It combines expert-authored content across federal, state, and international topics with powerful tools like CCH SmartCharts ®, Decision Trees, and now, new AI-powered capabilities—making it the go-to platform for trusted answers and insight. With this latest evolution, CCH AnswerConnect continues to lead the way in delivering firm intelligence through innovation and expertise. About Wolters Kluwer Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology and services. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,600 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. For more information, visit and follow us on LinkedIn, Facebook, YouTube and Instagram.
Yahoo
6 hours ago
- Yahoo
Redslim Strengthens Its Technology Backbone With Partnership With Databricks
ZUG, Switzerland, July 02, 2025--(BUSINESS WIRE)--Redslim, a leading data management company specializing in optimizing syndicated market data, today announced its partnership with Databricks, the Data and AI company. This collaboration allows Redslim to reinforce its solutions with proven technology, establishing a resilient and future-ready foundation across its services. Across industries, with data sources becoming more fragmented and volumes rapidly surging across channels, many businesses are struggling to gain a unified view on market performance while balancing speed of implementation, quality, and ROI. This partnership comes at a time when scalable and reliable solutions are more critical than ever. Redslim specializes in transforming fragmented market measurement data into harmonized, ready-to-use data and BI assets. By integrating siloed data sources into centralized analytics systems, Redslim enables businesses to obtain actionable insights to make informed decisions as they boost revenue growth, improve marketing intelligence and drive operation excellence. Databricks Data Intelligence Platform democratizes access to analytics and intelligent applications by marrying customers' data with powerful AI models tuned to their business's unique characteristics. The platform is built on a lakehouse foundation of open data formats and open governance to ensure that all data is completely within the customers' control. Through this partnership, Redslim gains early access to the emerging capabilities from Databricks. This allows the team to stay ahead of the curve and strengthen its technical know-how. A key strength of Databricks lies in its agnostic data lake management and advanced AI capabilities, which align seamlessly with Redslim's expertise in managing diverse data sources through an agnostic approach. By integrating the latest innovations into its technology stack, Redslim ensures its clients benefit from high-standard solutions backed by the latest advancements in data technology. Coupled with Redslim's extensive industry expertise, the partnership allows Redslim to address client needs more effectively and help them achieve a stronger return on investment. "As data plays a critical role in helping our clients shape and execute their strategies, it's important that our services are supported by robust and AI-backed data infrastructure," said Alberto Alcaniz, Co-CEO at Redslim. "This partnership strengthens our technology capabilities as we continue advancing our solutions and broadening collaboration with clients' global IT teams, making sure seamless integration and long-term value for our clients." About Redslim Redslim streamlines data management for teams faced with the request to leverage fragmented datasets for critical decision making. Specialized in data engineering, harmonization and BI, their teams manage data from over 50 agencies and covering more than 55 countries. Their technology-enabled services optimize data consumption for more than 30 global organizations. Active for more than 10 years, Redslim is constantly innovating their solutions to always meet the evolving needs of their clients and data partners. Learn more at and follow Redslim on LinkedIn. View source version on Contacts 00447970019724 Sign in to access your portfolio
