SuperValu and Centra's new charity partnership with DRS
Customers returning cans and bottles at SuperValu and Centra stores will have the option to donate their deposit to the retailers' chosen charity partners.
Up to €47m will be returned to SuperValu and Centra customers through the Deposit Return Scheme this year.
SuperValu is supporting AsIAm, the country's autism charity, while Centra is partnering with the Irish Cancer Society.
Up to €47m will be returned to SuperValu and Centra customers through the Deposit Return Scheme this year and more than 700 DRS machines between the two networks will be used.
The campaign will be rolled out across 352 machines in the Centra network and 359 machines in the SuperValu network.
The new initiative is being rolled out on an initial three-month basis with the two charity partners, and with SuperValu and Centra working with different charities throughout the year.
Luke Hanlon, Managing Director SuperValu and Centra, said that the Deposit Return Scheme has been a success across SuperValu and Centra stores since the rollout last year.
"This initiative gives our customers a simple and effective opportunity to support great causes while increasing awareness of the Deposit Return Scheme as a whole. We look forward to working with both charities to ensure the partnership reaches its fullest potential," he said.
Adam Harris, CEO of AsIAm, said that customers donating their DRS vouchers to AsIAm at SuperValu stores nationwide is a powerful way for people to show their support to make Ireland a more inclusive place for the at least one in 20 people in Ireland who are autistic, and their families.
Averil Power, CEO, Irish Cancer Society, said the initiative is a really important and valuable partnership for the Irish Cancer Society.
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