Gobsmacked Molly-Mae targeted by AI scam as she issues warning to fans over TikTok video
The influencer and Love Island star, 26, has a huge online following of impressionable fans that lap up her content.
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And Molly-Mae has moved to distance herself from a viral AI video that appears to show her endorsing Arabiyat Prestige Nyla perfume.
The mum-of-one only became aware of the fake ad when fans approached her in the street to tell her how much they loved the fragrance.
In her latest YouTube vlog, Molly-Mae said: "When I was in London these girls came up to me and told me they had bought my favourite perfume.
"I asked them which one and she said 'oh the Nyla one from TikTok'.
"I was gobsmacked and didn't have the heart to tell her that it's AI.
"There's this clip going round on TikTok, which they do with loads of celebrities, where it's me, saying 'oh I love this perfume' in my voice, but it's AI.
"How scary. And then people are actually buying it thinking I like but I have never even smelt it."
The perfume retails for £31.99 and, in the fake ad, Molly calls the scent "unbelievable" and like "heaven".
The people behind the deepfake have used a clip of Molly talking about the £275 Vanitas Profumum Roma from a video she posted four years ago.
And she's not the only celeb whose identity has been hijacked by the brand, Rihanna 's has too, as well.
Molly-Mae Hague slammed for 'always complaining' as she reveals 'struggles' on £86k motorhome holiday with Tommy Fury
Some fans who have ordered the perfume through the link in the advert have complained they never received the product.
The use of celebrity deepfakes is all too common, with a whole range of A-list stars' identities being used to try and con people out of money.
One woman gave over £700,000 to a scammer posing as Brad Pitt for 'cancer treatment' after he wrote her poems and proposed to her.
Paul Davis, 43, from Southampton, was cruelly scammed out of £200 after being sweet-talked by a fake Jennifer Aniston begging for cash for 'Apple subscriptions'.
Crooks are able to harness celebrities' voices and likenesses for their own gain.
Cybercriminals find audio clips online and feed them into commercially available software to produce words and even full sentences in someone's voice.
This process is known as voice cloning, and the result is commonly referred to as an audio deepfake.
The term "deepfake" was coined in 2017 to describe illicit images and videos that featured celebrities' faces superimposed onto other bodies.
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