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Startups cheer HAL's takeover of SSLV rocket; hope it boosts market for small satellites

Startups cheer HAL's takeover of SSLV rocket; hope it boosts market for small satellites

Time of India5 days ago

With the defense PSU
Hindustan Aeronautics Ltd
(
HAL
) becoming the first Indian firm to own, build, and commercialise the Indian Space Research Organisation's (
ISRO
)
SSLV
rocket, sections of Indian startups are hopeful the deal will help them rely less on launch service providers overseas, get better schedule visibility, and save on costs.
So far, most Indian startups, such as Pixxel, Digantara, and GalaxEye's upcoming mission Drishti, have used SpaceX for their launches. Some startups have also conducted payload testing on ISRO's shared missions. Startups told ET that if HAL can offer transparent pricing and firm launch windows, they would strongly prefer to work with Indian launch providers. Industry experts said the government should consider incentivising private payloads launched on Indian rockets to build a stronger homegrown ecosystem.
SatLeo Labs CEO Shravan S Bhati, building thermal imaging satellites for low earth orbit (LEO), said the move will open new avenues for the competitive small satellite market and free up ISRO's think tank for deeper research and development (R&D) and planetary missions. The small satellite market, as per Stratview Research, will be valued at $7.7 billion by 2030. The small satellite market, as per Stratview Research (2024), was valued at $6.7 billion and is projected to grow to $7.7 billion by 2030.
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Earlier, in an interview with ET, Pawan Goenka, chairman of the Indian National Space Promotion & Authorisation Centre (IN-SPACe), said the regulator-cum-promoter will be setting up a dedicated launch centre for small satellite launches. 'Our target is to conduct 25 small satellite launches per year across three vehicles (SSLV, Agnikul's, and Skyroot's rockets), securing a major share of the global market.'
Ahmedabad-based PierSight Space's cofounder, Vinit Bansal, working on maritime technology, said that transferring SSLV technology to an agency focussed on production, such as HAL, can enable more SSLV launches per year. 'SSLV can now serve as an 'Uber to space,' providing flexible access to specific orbits that are not feasible through shared missions,' he added.
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Awais Ahmed, founder of Google-backed Pixxel, said that for startups such as his, this can reduce dependency on foreign launch providers and improve scheduling predictability. The startup launched its Firefly constellation of hyperspectral satellites earlier this year from SpaceX.
'If SSLV is reliably available and HAL builds institutional maturity in launch operations, it would certainly make access easier and potentially more cost-competitive,' Ahmed told ET.
Another space tech startup, SpaceFields' founder, Apurwa Masook, building solid rocket propulsion technology for aerospace and defence and collaborating with HAL, said the global launch market is highly competitive and demands aggressive customer acquisition and agile supply chain management. He pointed out that traditional Indian DPSUs like HAL have historically faced challenges, which is also evident in their growing backlogs in military deliveries.
'For SSLV to succeed in the commercial market, HAL would need to rethink its go-to-market strategy and possibly lean more on nimble private sector collaborators,' the Bengaluru-based Masook said.

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Replicating our success in other regions means staying agile, being culturally attuned, and prioritising collaboration over transaction. That is how we turn new markets into sustainable trade lanes. Looking ahead to your planned expansions into Vietnam, Thailand, and the Middle East, what markets or trade behaviours are shaping your roadmap? With our deep-rooted expertise in the Indian trade ecosystem, our expansion into key lanes across Asia and the Middle East is a natural extension of our vision to support India's rising export momentum. The evolving geopolitical landscape, combined with India's accelerating economic growth, is paving the way for stronger trade ties with emerging markets like Vietnam, Thailand, and strategic partners in the Middle East. What shapes our roadmap most is the increasing regional demand for Indian goods and the shift towards diversified sourcing and distribution networks. These markets are not just growing—they are becoming more integrated with India through favourable trade agreements, improving infrastructure, and a mutual push towards supply chain resilience. Our approach remains grounded in leveraging regional knowledge, building local partnerships, and offering tailored logistics solutions that suit the specific trade behaviours of each region. Whether it is the speed-driven retail demand in the Gulf or the manufacturing-linked supply flows in Southeast Asia, our goal is to enable seamless, end-to-end cross-border connectivity that aligns with India's export ambitions. In essence, our expansion is driven by a commitment to empowering Indian exporters with efficient access to high-potential markets, while navigating them through the complexities of regional trade with agility and insight. DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of

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