Fraganta by Leena Jain unveils debut perfume pair Ganga and Jogi
Ganga
and
Jogi
– a revolutionary ode to heritage, elegance, and sensory storytelling.
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The glamorous launch event was attended by an eclectic mix of celebrities and industry personalities, including Vindu Dara Singh, Navin Prabhakar, Mreenal Deshraj, Dr Aneel Murarka, Ramji Gulati, Dharti Gulati, Ankita Maithy, Priyanka Bajaj, Prashant Virendra Sharma, Siddharth Bajaj, Shweta Pandit, Arshi Khan, Rohit Verma, Madhuri Pandey, Rehan Shah, Kavitta Verma, Aarti Nagpal, Navpreet Kaur, Deepak Singh, Gurpreet Kaur Chadha, Aditi Shetty, Rakesh Paul, Vikas Verma, Mitaali Nag, Rajiv Roda, Vipin Aneja, Gulfam Khan, Nivedita Basu, Nasir Khan, Divyank Patidhar, and many more, making it a truly star-studded affair.
Fraganta is an evocative new name in the world of perfumery, and its debut fragrance duo, Ganga and Jogi are a pair of perfumes that mark the beginning of a sensory revolution in India's affordable luxury segment.
Redefining the very notion of luxury, this movement breaks away from Western clichés to spotlight India's rich cultural heritage as the ultimate expression of opulence. Born from the fusion of fragrance and tradition, it champions homely regality and world-class formulations that resonate on an emotional level—deeply rooted in Indian ethos yet tailored for the modern, discerning consumer.
Uniquely positioned in the affordable luxury space, this perfume house promises globally benchmarked quality infused with nostalgia, belonging, and emotional storytelling. Its innovative approach to perfumery lies in launching products as pairs – each inspired by distinctly Indian bonds: human, emotional, and spiritual. Together, they narrate individual yet interwoven stories, each enhancing the meaning and depth of the other.
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With Ganga and Jogi, the brand unveils its inaugural olfactory memoirs – two distinct yet deeply intertwined fragrances conceived as a perfect duality. Together, they capture the pulse of modern India while honouring its timeless spirit.
Ganga is a delicate, floral whisper of love and memory – reminiscent of pressed jasmine tucked between old letters or the freshness of a lover's bouquet. Evoking intimacy and timeless elegance, it lingers softly, a fragrant tribute to romance and rooted femininity.
Jogi, its wild-hearted counterpart, is an earthy, free-spirited scent that captures the soul of an explorer. Like a breeze weaving through forest meadows, it is bold, curious, and resolutely individualistic – crafted for those who wear their inner wilderness with pride.
Both fragrances are powered by high-performance essential oils, ensuring not only superior longevity and projection, but also a sensorial experience that lingers in memory.
Leena Jain, founder of the brand, says, 'Fraganta was born from a simple yet powerful idea—that luxury doesn't have to come from abroad to be aspirational. India's scents, stories, and soul are rich enough to inspire the world. With Ganga and Jogi, we're not just launching perfumes; we're offering emotional experiences that evoke nostalgia, pride, and identity. Fraganta is my ode to India's sensory heritage, reimagined for the modern, mindful consumer.
'
Together, Ganga and Jogi embody Fraganta's philosophy: to craft emotional perfumes for emotional people, and to present Indian luxury as a lived experience rather than a distant aspiration. Fraganta seeks to challenge imported notions of prestige—and instead, offer India a luxury that feels like home.
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