Trying on clothes with your own photo and price alert: Google expands AI functions within shopping
Summary Google is expanding AI functions in Shopping, allowing users to virtually try on clothing and track price changes.
The 'try on me' function digitally projects clothing onto a personal photo, with AI analysing how the garment falls.
New functions, based on Google's AI model Gemini and the Shopping Graph, are being rolled out in the US first; international availability is not yet known.
The improved try-on tool, called try on me, responds to the growing demand for hybrid shopping solutions. Google's research shows that 59 percent of online shoppers are dissatisfied with their purchase, often because the product looks different than expected. After uploading a personal photo, the garment is digitally projected onto the body.
In addition to this fitting room function, Google is also introducing a price alert. This allows users to track price changes of selected products. After selecting the desired product, the 'agent-checkout' supports the purchasing process via Google Pay.
The new functions within Shopping are based on Google's AI model Gemini and use the extensive Shopping Graph – a global product and seller database with more than 50 billion listings from both international and local retailers. This gives users real-time access to relevant information such as customer reviews, prices, available colours and the current stock status.
The functions will be rolled out in the United States over the coming months. It is not yet known when these AI functions will become available in other countries.
FashionUnited has contacted Google for more information on international availability and the impact of this technology for fashion companies. This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
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