
Hong Kong tie-dye label co-founded by girl, 8, promotes sustainability and tradition
Advertisement
But what makes the Hong Kong eight-year-old stand out from the crowd is Shek O Beach Club, a tie-dye fashion brand she founded with the help of her mother, Jillian Xin.
'I called it Shek O Beach Club because Shek O is one of my favourite places to visit,' says Emilia, referring to the beachside village in the southeast of Hong Kong Island.
On a damp and grey afternoon in May, Emilia, her mother and her three-year-old sister, Aria, pay an after-school visit to the beach to talk about the brand that launched on International Women's Day this year.
Emilia Li on the beach in Shek O, a village in the southeast of Hong Kong Island that inspired the name of the tie-dye fashion business she started with the help of her mother, Jillian Xin. Photo: Kylie Knott
The girls are decked out in clothes from a small collection – six T-shirt designs and shorts in three colours – which is big on durability, sustainability and practicality.
Advertisement
'All our T-shirts are dyed by hand using 100 per cent natural dyes and [none of the] chemicals that are often used in mass-produced clothes,' Xin says, and each piece is as unique as the child who wears them. 'We'll probably do a long sleeve T-shirt when the weather cools.'
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


South China Morning Post
10 hours ago
- South China Morning Post
Disney+ K-drama The Nice Guy: Lee Dong-wook tries to go straight in gangland drama
Lead cast: Lee Dong-wook, Lee Sung-kyung, Park Hoon Latest Nielsen rating: 3.23 per cent A few months after appearing as the head of an insurance team in The Divorce Insurance Lee Dong-wook returns to screens in more familiar territory as a reluctant and lovable gangster trying to keep his dysfunctional family together and reconnect with his first love. Park Seok-cheol (Lee) is a respected gangster who has followed in the footsteps of his retired gangster father Park Sil-gon (Cheon Ho-jin, My Liberation Notes ). The trouble is, he never had any intention of entering the life; he always dreamed of being a poet or a novelist and now he wants out. Play


South China Morning Post
13 hours ago
- South China Morning Post
Omniscient Reader: The Prophecy movie review – Korean fantasy is glossy but uninspired
2/5 stars Based on a hit Korean webtoon, director Kim Byung-woo's ambitious science fiction fantasy Omniscient Reader: The Prophecy stars Ahn Hyo-seop as a reclusive loner who discovers that his favourite online novel has become a reality. Lee Min-ho and Chae Soo-bin also appear, as do K-pop starlets Nana and Blackpink's Jisoo, but they all take a back seat to the film's polished, if generic, spectacle. It is impossible to conceive that a feature film like this would exist without the success of Train to Busan and Squid Game Play Both of these international hits opened the floodgates for high-concept genre fare within South Korea's risk-averse industry, and audiences have been inundated ever since, with their influence and aesthetic visible in every frame.


South China Morning Post
14 hours ago
- South China Morning Post
4 unmissable exhibitions to keep you cultured this week
Wish You Were Here Hula Dancer (Postcards from Nowhere), 2014 by Vik Muniz. Photo: Ben Brown Fine Arts Curated by New York-based art adviser Jie Xia, this group show looks at how paradise is imagined and consumed. With works by 15 post-war and contemporary artists, it evokes summer with scenes revolving around the beach, oceans and travel, filtered through nostalgia and longing. Artists featured include Vik Muniz , Enoc Perez, Gerhard Richter and Tseng Kwong-chi. Ben Brown Fine Arts, 201, The Factory, 1 Yip Fat Street, Wong Chuk Hang, until October 25 Art Actions | Our Youth Our Future Some of the works in the 'Art Actions | Our Youth Our Future' exhibition taking place in Hong Kong's Kennedy Town. Photo: courtesy HART Haus x rén Co-presented by HART Haus and rén, this show highlights six emerging artists – Daniel Roibal, Keisuke Azuma, Sin U Lam and 2024 HART awardees Elsa Ngai, Kwok Wah-san and Kelly Kwok. Their paintings and installations interrogate transnational training, memory and place as they chart the shift from art school to a professional career. 3/F, HART Haus, Cheung Hing Industrial Building, 12P Smithfield, Kennedy Town, until September 13 Aura Within Installations in the 'Aura Within' exhibition at Hauser & Wirth Hong Kong. Photo: South Ho