Exclusive: Here's why Khan families gave Saiyaara premiere a miss

India Today

2 days ago

'Saiyaara' is currently turning out to be a phenomenon. With a box office collection of over Rs 100 crore in just four days, the Mohit Suri-directorial has surpassed all expectations, emerging as the biggest hit of the year. The film was launched without much fanfare, even though it launched promising debutants, Ahaan Panday, cousin of Ananya Panday and Aneet Padda.In fact, if one may remember, the premiere of the film did not boast of many established names from the industry, including the likes of Shah Rukh Khan and Salman Khan, who are close to the Panday family. Not just that, Khans and YRF go a long way too. However, a source informed us that this was not coincidental. It was by design, just like keeping Ahaan and Aneet Padda away from the limelight till the debut was a strategic move.advertisementIndia Today has exclusively learnt that the decision to keep the high-profile stars away was intentional. Sources confirm that producer Aditya Chopra opted for a deliberately low-key screening, held just a day before the film's theatrical release. The idea was to keep the focus squarely on the film and its young cast, without drawing media attention with the presence of industry heavyweights.
Apart from their strong personal connections, Shah Rukh Khan and his family are close to YRF and Ahaan Panday's family, while Salman Khan shares a long-standing rapport with the Panday family. The Jawan' actor is currently out of the country, shooting for his upcoming project 'King'. However, none of his family members attended the screening either. On the other hand, Salman, who was in town, gave it a miss.The screening was attended only by the cast, a few industry insiders, and friends from the younger generation. Notably absent were any A-list names as well.In an age of star-powered promotions, 'Saiyaara' stands out for its restraint, both in marketing and in red-carpet appearances.- EndsTrending Reel