Still Wild distillery creates Wales' first bottled Negroni
A classic Italian cocktail, a Negroni typically enjoyed as an aperitif and is known for its bitter, sweet, and strong character.
(Image: Still Wild) It is usually made with equal parts gin, Campari, and sweet red vermouth and often garnished with an orange peel.
Still Wild, known for pioneering bold new spirits rooted in place, already had two pieces of the puzzle- the distillery created Wales's first ever Vermouth in 2020 and distils a Coastal Gin with locally foraged botanicals.
(Image: Still Wild) However, it wasn't until the launch of Rhudd Bitter Aperitif – their vivid, botanically-rich take on the world-famous Italian aperitif that gives Negroni cocktails their distinctive bitter flavour – that the final piece of the puzzle clicked into place.
Named after the Welsh word for 'crimson,' Rhudd is handcrafted with wild, locally foraged botanicals that reflect the rich landscape of West Wales. With a classic bittersweet backbone from rosehips and rowan berries, rounded out by subtly herbaceous yarrow, Rhudd has opened up exciting new possibilities for Welsh mixology.
(Image: Still Wild) By blending their Coastal Gin, Sweet Vermouth, and Rhudd, Still Wild can now present a truly Welsh, pre-mixed version of the iconic Negroni – perfectly balanced and ready to pour.
The cocktail is handcrafted and bottled in small batches in Pembrokeshire and is ready to drink. Still Wild recommends serving it over ice with an orange twist or spring of rosemary.
(Image: Tom Joy) 'Creating a 100 per cent Welsh Negroni has been a long-held ambition,' said James Harrison-Allen, founder of Still Wild.
'Rhudd changed everything – it allowed us to finally complete the trilogy. The result is a Negroni that's not just convenient and delicious, but a real celebration of Welsh flavour.'
(Image: Still Wild)
James says that the Still Wild Negroni stays true to the classic recipe while offering a distinctly local character – herbaceous and bittersweet with bright citrus, warm spice and a refreshing, fruity finish.
Still Wild Negroni is now available via the Still Wild website and select independent retailers.
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