Black Friday-like sales are now in summer too, as Target, Best Buy compete with Amazon Prime Days
Amazon Prime Days is the impetus for the dayslong sales, but each retailer has done things to stand out.
"We try to do everything that is the best of who Best Buy is, so it's the mixture of every category, it's the mixture of Doorbusters, the 'Deal of the Day' and then obviously bringing additional value on top of that to our members," said Jason Bonfig, senior vice president of customer offerings and fulfillment for Best Buy.
The "Black Friday in July" promotions come as the Richfield-based electronics retailer is trying to regain ground.
The sales also come at a time when consumers are limiting how much they spend on nonessentials. According to a PwC survey of nearly 1,200 parents, 37% of shoppers plan to pull back on back-to-school spending and 44% are lessening spending on technology. More than one-third plan to only buy items on sale.
Best Buy's sale runs July 7-13, overlapping with Amazon's extended Prime Day offering from July 8 to 11.
Minneapolis-based Target's summer promotion, Circle Week, runs from July 6 to 12.
Prime Day previously ran for two days, giving Best Buy a clear advantage when it came to "top tech" deals.
This year, Best Buy has changed its sale a bit to sway consumers. The retailer will also offer Doorbusters - a sales initiative offered on Black Friday - for the first time during this year's event.
Like Prime Days and Circle Week, new deals will be available every day. My Best Buy Plus and My Best Buy Total members will also get exclusive access to rewards, such as a $20 reward for every $200 spent on tablets, e-readers and accessories.
Target made its Circle Week announcement last Monday as part of its back-to-school promotion events. College students and teachers will both receive a one-time 20% off storewide discount with Target Circle. The company is also holding the pricing offered last back-to-school season.
"This is such an important time for everyone preparing to head back to class - or heading off to school for the first time," said Rick Gomez, chief commercial officer at Target. "The Target team will be there for families by holding last year's prices on key school supplies and standing tall for unrivaled style, quality and exceptional value."
Best Buy's sales event comes a little over a month after its midnight opening parties, celebrating the Nintendo Switch 2 launch. The launch marked a major sales moment for Best Buy, but the company also saw it as a starting point for continued engagement - both for Nintendo-related sales and renewed interest in the retailer's offerings.
It also sets the stage for the launch of Best Buy's third-party digital marketplace. CEO Corie Barry said the retailer is "on pace for a midyear launch" in a first quarter earnings call.
The electronics retailer previously opened its website to select outside sellers from 2011 to 2016. About 200 sellers were participating before the initiative ended, reportedly due to low sales and customer confusion around returns.
Similar to Target, Best Buy's rebooted marketplace will bring in vendors by invite only.
Best Buy launched a refined approach to the third-party marketplace in Canada in 2016. Third-party sellers now account for 25% of orders shipped on BestBuy.ca, according to Jefferies.
The U.S. marketplace could account for 14% of online sales by the end of the decade, according to the investment bank's research.
"Canada's had a marketplace for nine years and we've learned a lot from all the success they've had. We want to make sure we replicate that in the U.S. and even make it a little bit better," Bonfig said.
Barry previously said Best Buy's U.S. marketplace will focus more on new products and offering multiple versions of the same product.
"I think what we've learned from Canada is that there is a demand to go deeper into the assortment," Barry said in an earnings call. "We can see that in customers who are searching our website and looking for a broader selection or looking for a broader quantity of products, and we just don't have them there."
Copyright (C) 2025, Tribune Content Agency, LLC. Portions copyrighted by the respective providers.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
26 minutes ago
- Yahoo
MegazoneCloud Appoints Bob Moore as CEO of U.S. Operations to Accelerate North American Expansion
To lead U.S. business operations and Go-to-Market (GTM) strategy, expanding enterprise customer base and strengthening partnerships Former PwC Partner and CEO of EagleDream Technologies with extensive experience in enterprise cloud and digital strategy, known for helping clients scale with emerging technologies SEOUL, South Korea, July 20, 2025 /PRNewswire/ -- MegazoneCloud, a leading AI and cloud-native technology services company, headquartered in Korea, has appointed Bob Moore as CEO of its U.S. operations to drive its North American business expansion. Moore joins from PwC, where he most recently served as a leader in the firm's U.S. cloud and digital strategy practice. As CEO of MegazoneCloud's U.S. entity, Moore will oversee all aspects of local business operations and Go-to-Market (GTM) strategy. He will focus on expanding the enterprise customer base in the U.S. while strengthening strategic collaboration with key cloud and technology partners. Until recently, Moore was a leader in PwC's U.S. Cloud and Digital Strategy unit as a Partner, where he led and scaled the firm's AWS alliance and delivery capabilities after the acquisition of his company EagleDream Technologies. He helped major global enterprises accelerate their digital transformation and operational scalability through cloud and AI adoption, delivering measurable business outcomes. Prior to PwC, Moore served as CEO of EagleDream Technologies, a cloud-native consulting firm he founded, where he drove the company's growth into an industry leader. Throughout his career, Moore has focused on helping organizations harness emerging technologies to fuel their business growth. His appointment reflects MegazoneCloud's ambition to become a global leader in digital transformation. "Bob has the experience and leadership we need to grow in the U.S.," said Doug Yeum, Global CEO of MegazoneCloud. "He understands how to help enterprises adopt new technologies and will move quickly to build our presence by leveraging our customer successes, partnerships, and proprietary platforms." "MegazoneCloud has a strong track record of helping global customers drive real transformation through cloud and AI adoption," said Bob Moore, CEO of MegazoneCloud USA. "I'm excited to join a company with such deep customer focus and AI-Native technology expertise and look forward to building a differentiated, high-impact business in the U.S. market." About MegazoneCloud MegazoneCloud is a global leader in AI and cloud-native managed services, with more than 2,000 cloud, AI, and security experts supporting over 7,000 customers worldwide. Headquartered in South Korea and operating across nine countries including the U.S., Japan, and Southeast Asia, MegazoneCloud helps enterprises accelerate digital transformation through its proprietary platforms, strategic partnerships with major cloud providers (AWS, Microsoft Azure, Google Cloud), and over 140 ISV partners. View original content to download multimedia: SOURCE MegazoneCloud Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Digital Trends
3 hours ago
- Digital Trends
The best printer is even more affordable now than during Prime Day at $120 off
Are you on the hunt for printer deals? You should set your sights on the HP Smart Tank 7602, which is on sale from Amazon with a $120 discount that drops its price from $450 to just $330. That's even more affordable than what the printer was going for during Prime Day as that's its lowest-ever price, so you need to hurry if you're interested in taking advantage of this offer. There's no telling how much time is remaining on this chance to get it at 27% off, which means you need to act fast to make sure that you pocket the savings. Why you should buy the HP Smart Tank 7602 printer We described the HP Smart Tank 7602 as 'a fast and reliable all-in-one printer' in our review, where we gave it a solid score of 4 stars out of 5 stars. That's enough to propel it to the top spot of our roundup of the best printers, as we were impressed by its versatility and economy. It's an excellent choice for families and small businesses with its ability not just to print, but also to copy, scan, and fax. The HP Smart Tank 7602 is capable of two-sided printing, borderless prints, and mobile and wireless printing, at a speed of up to 15 pages per minute for black-and-white documents and up to 9 pages per minute for colored documents. Ink tank printers are more economical in the long run, according to our printer buying guide, and that's certainly the case with the HP Smart Tank 7602. It comes with two years' worth of original HP ink that's equivalent to up to 8,000 color pages or 6,000 black pages. It's also very easy to replenish its tanks — just plug the bottles into them. There's no need to squeeze, so there's no risk of messy spills. The HP Smart Tank 7602 printer is on sale for its lowest price ever on Amazon — even lower than Prime Day — at only $330 from $450. It probably won't stay at 27% off for much longer though, so you have to proceed with your purchase immediately if you want to secure the savings of $120. You won't regret going for the HP Smart Tank 7602 printer, especially if you're able to buy it for this amazing price, so stop hesitating and complete your transaction for it right now.
Tom's Guide
8 hours ago
- Tom's Guide
Forget Prime Day — You can still save on these 21 running shoe deals on Brooks, Skechers, Asics and more at Amazon
Prime Day may be over, but you can still find plenty of great running shoe deals on Amazon hanging around. Some of our favorite pairs are seeing stellar discounts right now, but you'll have to run, not walk, to snag these deals before they're gone. I'm talking Skechers deals from $13, Brooks for under $100, and up to 30% off the best running shoes from Asics. Amazon is one of my favorite places to go for Skechers deals, and while it's hard to pick just one, I highly recommend the Skechers Go Run Elevate 2.0 on sale from $43 at Amazon. In our Skechers Go Run Elevate 2.0 review, we praised their bouncy and comfortable feel underfoot and called them a great pair for beginner runners. I'm more of an Asics girlie myself, so my top pick is the Asics Novablast 4 on sale from $99. It's bouncy and lively enough to help you pick up the pace on your tempo runs and speed sessions, while still being cushioned and comfortable on long runs and easy days. Just keep in mind that the prices vary based on your choice of size and color, so check out the different color options in your size to score the best deals. For more savings, see our Amazon promo codes coverage. Score these comfortable Skechers sneakers starting from $14. They feature a Skechers memory foam footbed and come in four stylish color options. Reviewers on Amazon say these are sturdy and fit true to size. The Skechers Tantric are on sale for a super-cheap price, although the discount doesn't apply to all sizes and colors. These are super comfortable to wear thanks to their soft perforated footbed and canvas strap. These creatively-named Skechers wedges are on sale for a steal in certain sizes and colors! These sandals are super comfortable to wear thanks to their stretchy strap and Memory Foam footbed. I love the color option with the sparkly jewels on the strap! Score a great deal on these Skechers Nampa Groton. These simple shoes look smart and have a super comfortable Skechers Memory Foam footbed. They're also slip resistant, making them a solid choice for work days. Looking to save on a comfortable and secure sandal now that the season's winding down? You can't go wrong with this Skechers slide sandal that features a lightweight upper with adjustable buckle straps, a contoured cushioned footbed and podiatrist-certified arch support. These are the best Skechers slip-ins we've tested, so they're the ones to get if you want a super easy way to put your shoes on. They're lightweight, stretchy and breathable. In our Skechers Slip Ins Dazzling Haze review, we said they're perfect for low-impact activities like walking, light resistance training and dance cardio. If you prefer the classic slip-on look, the Go-Walk 5 Skechers have a soft, breathable, knitted upper that is comfortable across the top of your foot, whether you're wearing socks or not. They are machine washable, comfortable underfoot, and by design, extremely easy to slip on and off. These Skechers loafers are both smart and comfortable. They blend in well everywhere, from the office to the beach! With air-cooled memory foam underfoot and a stretch knit upper, your feet will be supported, and there's no chance of blisters. These Skechers sandals are the perfect summer shoe. They have Skechers' iconic comfortable midsole, paired with breathable, adjustable straps for a supportive fit, wherever you're walking this summer. They are vegan, and machine washable, with one customer writing, "Most comfortable sandals that I have ever bought. Bought one pair a year ago and had to buy another one this year cause they were that good." Now is a great time to buy, as the shoes are discounted in the two most popular colors: sand and black. If you're hitting the road, these Skechers are an excellent choice. Our Skechers Go Run Elevate 2.0 review said that these are great for beginner runners thanks to their affordable price point, bouncy and propulsive soles and breathable design. We rank these shoes as the best Skechers for novice runners. These extremely light and breathable shoes are supportive, durable and come in at an affordable price point. However, we noted in our Skechers Go Run Lite review that you'll eventually want to upgrade to a shoe that is engineered for running longer distances if you do get serious about the sport. Did you know Skechers also makes running shoes? If you're obsessed with the soft cushioned comfort of Skechers, but want to run in them too, give these a try. This Tom's Guide staffer recently tested them and wrote, "I didn't know that I was missing a whole other level of comfort until I tested the Skechers Max Cushioning Elite 2.0. They are so comfortable to wear even just for walking around, but when I took them on a run for the first time I set a new PR for my 3-mile run." The Novablast 4 is on sale! Cycle through the different options to find the best deal in your size. My colleague runs marathons pretty much for a living, and it's one of her favorite pairs of Asics shoes. The Gel Venture 10 is a waterproof trail running shoe that comes in 11 different color options and is Amazon's #1 bestseller. We price-checked against Asics, and although they are running a sale, this is the lowest price available. Although a fairly modest discount, this shoe is currently at its lowest price in 30 days. It's regarded as a comfy and versatile sneaker that suits neutral runners in particular. Not fussed about the 26? I've had this running shoe for a few years, and I still trot out the 10Ks in them. They're so breathable and comfortable, and I feel like I'm basically running on teeny tiny puffy clouds. Plus, I quite like the slightly garish bold color pops. The Gel Cumulus 26 isn't the latest in the Gel Cumulus range, thanks to the Gel Cumulus 27, but this is a handsome deal to snap up if you don't care about having the latest shoe. It also saves you a lot of money, given that we only rated the 27 with 3 stars, and this one is far more worth the money. I personally love and still run in the Gel Nimbus range, and a 31% saving on the Gel Nimbus 26 is an absolute steal. Plenty of lightweight cushioning and a breathable upper make this the perfect shoe for longer miles, in my opinion. We're huge fans of the Gel Kayano 31 at TG. A generous slice of cushioning in the midsole and rearfoot PureGEL technology for a softer, bouncier ride. What's not to love? Right now, the men's Brooks Ghost 16 in this grey colorway is down to $99 in the Prime Day sale. You'll have to cycle through the different options to find the best deal for you in your size. The Brooks Ghost 16 is also on sale in the women's shoe at $99. Again, you'll have to look through the different colors to find the best deal in your size.
