Axi Announces ‘Trading Places' campaign with Manchester City Women stars
Axi is the Official Online Trading Partner of Manchester City since 2020, extending their contract in 2023 to include Manchester City Women. Last year, the broker launched 'The Mentality Edge', their first player activation with Manchester City Women. This year, Manchester City Women stars Katie Startup, Leila Ouahabi, and Naomi Layzell compete in a head-to-head showdown across a series of challenges such as tower building and cake decorating.
Hannah Hill, Head of Brand and Sponsorship at Axi, expressed her enthusiasm for their new campaign, stating, ' As with every year, working with the Man City Women players was really exciting. Their natural chemistry, both on and off the pitch, brings incredible energy to everything we create together. Like Axi, Man City Women always push for that extra edge – and that shared commitment to excellence makes for a great partnership. '
In 2025, Axi has had a busy year as the company remains committed to its sponsorship portfolio. In March, the broker proudly launched their 'Four Years' campaign – a celebration of four years of collaboration and shared achievements with Manchester City. Further to the above, Axi is also the Official LATAM Online Trading Partner of LaLiga club, Girona FC, and the Official Online Trading Partner of Brazilian club, Esporte Clube Bahia.
https://www.youtube.com/watch?v=k3Pvn7ujSqI&list=PLd10IG9ySzEyesV5Z4OtgPlM85vEH7avv&pp=gAQB
About Axi
Axi is a global online FX and CFD trading brand, with thousands of customers in 100+ countries worldwide. Axi offers CFDs for several asset classes including Forex, Shares, Gold, Oil, Coffee, and more.
For more information or additional comments from Axi, please contact: [email protected]
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 74.3% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0e2a4685-d5a2-4372-8539-e1a1fd07ff7e
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
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Diogo Jota's spirit and tenacity made him the perfect fit for Liverpool, a city that has had to fight
There is a Diogo Jota performance that many Liverpool supporters will remember above all others. In October 2022, with the Reds struggling badly for form, Jota and Co. came up against a Manchester City team that would go on to win a historic treble that season. A month before the 2022 men's World Cup – the tournament Jota later said was 'one of his dreams' to play in – many players might have taken it easy for fear of injuring themselves. Not Jota. The Portuguese forward did not contribute a goal or an assist, but he played 100 minutes and battled to win the ball back on countless occasions. Liverpool won 1-0, but Jota's tireless performance saw him go down with an injury in the final minute. He would go on to miss the World Cup. With the tournament set to come around again next year, Jota would very likely have finally fulfilled that dream in 2026. 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'They loved that work ethic, that sheer desire, and the fact that he had almost a sense of mischief about him in the manner of his goals as well,' Atkinson said. 'And I think that very much endeared him to the supporters.' The Portuguese international was vocal about his philosophy of hard work on the pitch. 'As a fan – I was a fan myself – you want to see a player fighting for the club, for the badge that they both love,' he said in a video which was released by Liverpool on Thursday following the news of his death. Prev Next But that tenacity was not just limited to his attitude on the field. As a young player struggling for games at one of the biggest clubs in the world – Atlético Madrid – the forward opted to join Wolverhampton Wanderers, a team which, at that time, was in the Championship, the second tier of English soccer. His bravery was rewarded as he became one of the best players in the team, eventually signing for Liverpool in 2020. It was at Liverpool where Jota appeared to find particular kinship with a city that, like him, has often had to fight. In 1981, after riots began in Liverpool as a result of tensions between police and the Black community, then British Prime Minister Margaret Thatcher was secretly urged by her finance minister, Geoffrey Howe, to pursue a policy of 'managed decline' with reference to the city. According to Howe, spending public money on the city would be like 'trying to make water flow uphill.' Eight years later, when the Hillsborough disaster claimed the lives of 97 Liverpool supporters at an FA Cup semifinal, the city once again felt the brunt of the establishment. Both the local police and some sections of the British media blamed Liverpool fans. Despite tireless campaigning by the victims' families, it would take until 2016 for an inquest to rule that those who died were unlawfully killed and that fan behavior did not cause or contribute to the disaster. 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CNN
22 minutes ago
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Diogo Jota's spirit and tenacity made him the perfect fit for Liverpool, a city that has had to fight
There is a Diogo Jota performance that many Liverpool supporters will remember above all others. In October 2022, with the Reds struggling badly for form, Jota and Co. came up against a Manchester City team that would go on to win a historic treble that season. A month before the 2022 men's World Cup – the tournament Jota later said was 'one of his dreams' to play in – many players might have taken it easy for fear of injuring themselves. Not Jota. The Portuguese forward did not contribute a goal or an assist, but he played 100 minutes and battled to win the ball back on countless occasions. Liverpool won 1-0, but Jota's tireless performance saw him go down with an injury in the final minute. He would go on to miss the World Cup. With the tournament set to come around again next year, Jota would very likely have finally fulfilled that dream in 2026. That opportunity, along with the far more important chance to experience life as a young father and newlywed, was cruelly snatched from the 28-year-old on Thursday morning when he and his brother, André Silva, died in a car crash in northwestern Spain. Maybe Jota would have avoided the injury against Manchester City if he had stayed out of the difficult tackles. But that is not the kind of player he was. 'The way he played the game was full of this sort of scampering energy. … He would hunt the ball down aggressively, and he'd hunt space down aggressively.' Neil Atkinson, CEO and host of The Anfield Wrap, told CNN Sports' Amanda Davies. Jota's technical gifts – while remarkably apparent at times – were not on the level of those of some of his teammates. But it was that willingness to fight that made him such a popular figure on Merseyside, and the reason why it has been difficult to go to a Liverpool game in the last few years and not hear the crowd's famous song for him. 'They loved that work ethic, that sheer desire, and the fact that he had almost a sense of mischief about him in the manner of his goals as well,' Atkinson said. 'And I think that very much endeared him to the supporters.' The Portuguese international was vocal about his philosophy of hard work on the pitch. 'As a fan – I was a fan myself – you want to see a player fighting for the club, for the badge that they both love,' he said in a video which was released by Liverpool on Thursday following the news of his death. Prev Next But that tenacity was not just limited to his attitude on the field. As a young player struggling for games at one of the biggest clubs in the world – Atlético Madrid – the forward opted to join Wolverhampton Wanderers, a team which, at that time, was in the Championship, the second tier of English soccer. His bravery was rewarded as he became one of the best players in the team, eventually signing for Liverpool in 2020. 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Liverpool is a club that has had more than its fair share of tragedy. Less than six weeks ago, a car rammed into a crowd of people at a parade to celebrate the club's Premier League title win, injuring dozens of people, including children. In the face of this latest tragedy Thursday morning, the city will once again come together to grieve. 'The only way to get through this is to get through it together,' Atkinson said. The importance of that collectiveness was echoed by another Liverpool fan, Sally – who did not give her surname when she spoke to CNN Sports' Matias Grez outside Anfield on Thursday. 'You stick together because that's the only way it's going to work,' she said. 'That's the community spirit. It's not just Liverpool, it's Everton as well. Rivalries aside, times like this everyone comes together. It doesn't matter who you support.' 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Yahoo
2 hours ago
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Kyle Walker completes his move to Burnley as an era ends at Manchester City
Kyle Walker has completed his permanent move to Burnley from Manchester City. The right-back has signed a two-year contract with the newly promoted club and will be hoping to help avoid relegation from the Premier League next season. But Kyle Walker's departure does signify the end of an era at Manchester City as his departure from the club follows on from Kevin De Bruyne's departure from the club for Napoli. This summer was always going to be one of upheaval at the Etihad, and that process will continue as this summer unfolds. Kyle Walker joins Burnley and he says goodbye to Manchester City. Kyle Walker's move to Burnley was also confirmed on yesterday. Walker released a statement on his official Instagram account where he thanked everyone associated with the club. The England international said: 'Seven-and-a-half years, a truly amazing, fantastic, wonderful and special place that will remain truly in my heart forever.' Advertisement 'I feel what we have achieved as a team, a club, and organisation, a family, that's not just obviously the players and the staff but you as fans have been absolutely incredible.' 'The ups, the downs, the good times, the bad times, the treble, the centurions, the formidables, the four-in-a-row. You name it, we've kind of done it, and I feel that I wanted to say thank you to each and every one associated with Manchester City.' Kyle Walker is the latest of Manchester City's key contributors to leave the club. This summer always had the potential to see a host of key contributors leave Manchester City. Kevin De Bruyne's departure has already been confirmed. Kyle Walker has now officially left the club. Both players have left their mark at Manchester City. They both played integral roles in Manchester City's recent era of dominance. But everything must come to an end. In the case of Kevin De Bruyne, he was allowed to say goodbye to the Manchester City fans and club after City's final home game of the 24/25 season. Kyle Walker didn't get that opportunity given the circumstances that surrounded his move to AC Milan on loan for the second half of last season. But like De Bruyne, Walker's departure does signify the end of an era. There could also be more key players who leave Manchester City this summer. Advertisement John Stones, Ilkay Gundogan and Jack Grealish could all potentially leave City this summer. Each player has been a key contributor to Manchester City's success. But as an era ends, a new one is set to get underway at Manchester City. It is sad to see such prominent players leave City. But it has to happen so City can build their next era of success. Kyle Walker has given his all to Manchester City. Now he will take the next step of his career at Burnley.
