Bentley Shows Off Enormous Color Variety With Custom Bentayga

Miami Herald

24-06-2025

Bentley's Mulliner division has always offered a wealth of customization options, but it seems that those with pockets deeper than the Mariana Trench are still not satisfied because the British automaker has now announced an expansion of its customization program. Despite some 46 billion different color and trim combinations possible when specifying a new Bentley, one American customer didn't find quite what they were looking for, prompting Bentley's bespoke studio to step in.
Bentley says that a palette of 111 exterior paint colors is now available, along with the option of creating a completely new shade. To showcase just how far one can push the envelope in the pursuit of the perfect personalization scheme, Crewe is presenting a special Bentayga EQB Azure in a bespoke hue called Candy Pink.
According to Bentley, 70% of customers specify at least one Mulliner element in their car, be that a paint choice, an upholstery option, or a type of trim. Usually, exterior colors are chosen from the existing range of solid, metallic, pearlescent, and satin finishes, but as you might imagine, pink isn't a hue that many Bentley buyers have explored, so Mulliner had to step in. Side note: Pink paint is not something Ferrari will ever allow, as it has strict rules about how its cars can be customized, regardless of how much a customer is willing to spend.
Back to the Bentayga, and the Blackline Specification package provides greater contrast by swapping chromed door handles, exhaust tips, window trim, lighting bezels, roof rails, grilles, and wing vents for gloss black items. The 22-inch wheels, however, are still painted silver, which arguably helps keep the Bentayga from looking like an aftermarket creation.
The cabin comprises a slightly different hue called Cherry Blossom, which is again matched with black. Cherry Blossom stitching also appears, including in the embroidered headrests, where the Bentley Wings take pride of place. The rosy hue also finds its way to the edging of the pure wool deep-pile floor mats, while a little more cash was flashed to add the Bentley Airline Seat Specification, offering 22-way adjustment, automatic climate sensing, and postural adjustment technology. These seats can apply 177 individual pressure changes across six independent pressure zones to ensure that long road trips end with passengers feeling refreshed. Should those passengers need refreshment sooner, a Mulliner Bottle Cooler paired with two handmade Cumbria Crystal champagne flutes sits between the seats, housing a 750 ml bottle and boasting a frosted soft-close door. Finally, a Bang & Olufsen for Bentley sound system keeps occupants entertained.
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This particular Bentayga won't appeal to everyone, but that's kind of the point. It's customized to complement the taste of a single buyer, and if anyone thinks they can do better, Mulliner is waiting for their call. Just don't expect a new commission to arrive quickly. Before any Mulliner elements are selected, the average Bentayga EWB takes roughly 132 hours to manufacture, and custom colors can add to the 24-hour painting time, not to mention the 18 hours spent producing the trim panels and wood set for the interior.
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