Hurley launches first brand ambassador campaign with Travis Barker
Global apparel and lifestyle brand Hurley launched on Wednesday its first brand ambassador campaign and capsule collection with Travis Barker.
Barker brings his distinct influence to every element of the limited-edition drop and innovative campaign.
Camo prints, skull motifs, checker patterns, and old English graphics, define the collection, while staples like chinos, shorts, and overalls nod to Barker's signature wardrobe. The line also features surf and swimwear, alongside accessories including footwear, sunglasses, and headwear.
The collection launches with a campaign shot at Barker's recording studio and throughout the streets of California, capturing his raw, rebellious spirit. Personal touches, from the instruments that built his career to his collectible cars and motorcycles, add authenticity to the visuals.
"This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting," said Joey Gabbay, CEO at Bluestar Alliance, Hurley's parent company.
"Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication.'
Barker's connection with the Hurley brand spans decades. In the early 2000s, during Blink-182's explosive rise on the Warped Tour, he was already sporting Hurley tees and embodying the laid-back rebellion of Southern California. Now, over two decades later, he's officially channeling that legacy into a capsule collection.
"This collection represents everything I love about the lifestyle I've carved out for myself," added Barker. "It's tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It's made for people like me, the punk kids, the surf community and the people who can't help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs."
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France 24
12 hours ago
- France 24
Russia's 'Mr Nobody' gambles all with film on Kremlin propaganda
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LeMonde
2 days ago
- LeMonde
Sean 'Diddy' Combs' attorney takes aim at accusers in closing argument, defends rapper's sexual 'lifestyle'
Sean "Diddy" Combs's lawyer aimed Friday, June 27, to skewer the credibility of the music mogul's accusers, saying in closing arguments they were out for money while rejecting any notion he led a criminal ring. Defense attorney Marc Agnifilo scoffed at the picture painted by prosecutors of a violent, domineering man, who used his employees, wealth and power to foster "a climate of fear" and force women into demeaning, unlawful sex parties. Combs, 55, is a "self-made, successful Black entrepreneur" who had romantic relationships that were "complicated" but ultimately consensual "love stories," Agnifilo said. In his meandering closing arguments, Agnifilo aimed to confuse the narrative US attorney Christy Slavik provided one day prior. She had spent nearly five hours methodically walking the jury through the charges, summarizing thousands of phone, financial, travel and audiovisual records along with nearly seven weeks of testimony from 34 witnesses. In explaining the most serious charge of racketeering, the prosecution said Combs led a criminal enterprise of "loyal lieutenants" and "foot soldiers" who "existed to serve his needs." Central to their case is the claim that senior employees – including his chief-of-staff and security guards – were aware of his actions and actively enabled them. But Agnifilo underscored that none of those individuals testified against Combs, nor were they named as co-conspirators in the indictment. "This is supposed to be simple," the defense counsel told jurors. "If you find that you're in the weeds of this great complexity, maybe it's because it just isn't there." "It takes a lot of courage to acquit," he said in closing. If convicted, Combs faces potential life in prison. 'Not sex trafficking' Agnifilo spent ample time dissecting the testimony of singer Casandra Ventura and a woman who spoke under the pseudonym Jane. Both witnesses described abuse and coercion under Combs in excruciating detail. Help us improve Le Monde in English Dear reader, We'd love to hear your thoughts on Le Monde in English! Take this quick survey to help us improve it for you. Take the survey As in their opening statements, Combs's defense conceded that while domestic violence was a feature of the artist's relationships, his outbursts did not amount to the sex trafficking he's charged with. The prosecution showed multiple examples they say are "crystal clear" evidence of trafficking that included coercion into drug-addled sex with paid escorts under threat of reputational, physical or financial harm. The defense countered that the women were consenting adults making their own choices – at times even making light of their harrowing witness testimony. Agnifilo pointed to Ventura's civil lawsuit against Combs in which she was granted $20 million: "If you had to pick a winner in this whole thing, it would be Cassie," he said. Ventura spent days on the stand, speaking through tears as she described brutal physical violence, emotional manipulation and fear that Combs would ruin her career or reputation if she left him. Addressing an infamous video of Combs beating Ventura in a hotel hallway, Agnifilo acknowledged it was "terrible" and "very much domestic violence," but insisted the video "is not sex trafficking." 'Drugged, covered in oil' Prosecutors have explained to jurors however that the case is "not about free choices" and that the women involved were "drugged, covered in oil, sore, exhausted." Agnifilo questioned testimony from both Ventura and Jane about being coerced into sex with male escorts, scenarios core to charges related to transportation for purposes of prostitution. "This was a lifestyle. You want to call it swingers, you want to call it threesomes... that's all it is," Agnifilo said. In taking on drug distribution accusations, which are among the eight possible acts that could result in a racketeering conviction, Agnifilo said that too was simply part of Combs's party boy lifestyle. "They seem to be doing what people in creative fields do," the lawyer said. Throughout the trial, jurors were shown voluminous phone records, including messages of affection and desire from both women – but prosecutor Slavik said taking those words literally, and in isolation, doesn't paint the whole picture. Slavik repeatedly referenced testimony from a forensic psychologist who explained to jurors how victims become ensnared by their abusers. The government has the last word: Prosecutor Maurene Comey will rebut Agnifilo's argument, the last piece of the proceedings jurors will hear before they head into the weekend. And on Monday, Judge Arun Subramanian will instruct jurors on how they are to apply the law to the evidence during their deliberations before they are handed the case.
LeMonde
2 days ago
- LeMonde
Amazon tycoon Bezos says 'I do' in Venice as activists line the canals urging to 'Tax Billionaires'
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