Much ado about nothing
Radio NZ reports:
Booze industry lobbyists have been granted input into the development of alcohol policies, including how to deal with Fetal Alcohol Spectrum Disorder.
This is framed to seem like something bad, but all it means is that the very industry being regulated gets consulted on regulations that affect them. They don't get any special access. They simply are one of many stakeholders.
The hard left activists think that companies which make money are inherently evil and should never be allowed to have a say on regulations that affect them. But this is preposterous. Of course those impacted by regulations should be allowed to have a say on them.
Documents obtained by RNZ also show that references to a review of safe drinking guidelines were removed from an Health New Zealand website after an alcohol lobbyist complained to Ross Bell, a manager with the Ministry of Health's Public Health Agency.
Further down you learn the reason why. Nothing to do with all powerful alcohol lobbyists. It is simply that the review was a matter for the Ministry of Health, not Health NZ. And that Ministers had not agreed to a review. So Health NZ had incorrect information on their website, which got corrected.
An October 2024 email from New Zealand Winegrowers to Bell, which copies in a lobbyist with the spirits industry, shows the extent to which alcohol lobbyists are involved in the Fetal Alcohol Spectrum Disorder (FASD) strategy.
'Appreciate the link to the speech and FASD initiatives,' the wine industry lobbyist says. 'We'd be interested in discussing the opportunity for industry engagement in the refresh of the action plan, as we were involved in the development of the initial plan.'
FASD affects about 1800 babies a year in New Zealand. The alcohol industry fought a 20 year battle against product labels warning pregnant women not to drink, before they finally became compulsory in 2023.
No one wants kids born with FASD. If the Government and industry want the same outcome, why would you not engage with them. This does not mean you agree with them – just engagement. Engagement is good.
As for the issue of warning labels, it is (in my view) one of those initiatives that is entirely ineffective. To think that a warning label about drinking while pregnant will have an impact, you need to believe the following: The pregnant woman genuinely doesn't know she shouldn't drink when pregnant
She is purchasing alcohol from a bottle, rather than at a bar or restaurant in a glass
She picks up her bottle of wine (or beer) and before drinking from it, reads the various logos and info on the label
She sees the no drinking while pregnant logo and realises she should not be drinking, and then puts down the bottle she has purchased, and leaves it undrunk
This is a classic issue and example of why you do want to consult with industry. Sticking another logo on labels can have large compliance costs, and actually make no difference at all to FASD. I bet you there is no peer reviewed evidence anywhere that these warnings on bottles have led to a decrease of FASD.
There are many good initiatives you could take to reduce FASD. Information at Plunket. Targeted advertising. Television advertising. Whanua Ora funded programmes etc.
The story makes it seem like the industry is against reducing FASD levels, as opposed to wanting initiatives to be ones that actually will make a difference.
The documents also show that the alcohol industry has input into how the Ministry of Health spends the alcohol levy, a ring-fenced fund of $16.6 million, used to support alcohol harm reduction measures.
Bell emailed lobbyists with the wine and beer industries in November 2024, giving them information about the alcohol levy process and calling for their input.
Of course they get consulted – they pay the levy into the fund. Just as Telcos get consulted on how the Telco levy is spent.
Consultation is not decision making. It is government best practice.
Alcohol is a legal product in NZ, and is enjoyed by the vast majority of NZers. It is a minority, not a majority, that abuse alcohol. Why should a vineyard not be consulted on how a levy they pay, is used?
The documents show lobbyists from the beer, wine and spirits industries also secured a meeting with health officials on 'the development of New Zealand's position' at a United Nations meeting.
It is the job of officials to meet with any interested party, to developed positions on an issue. I am sure they also had scores of meeting with public health activists.
What this is about is the activists don't want any contrary views to their own to be heard or considered.

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"Engaging with industry can, and has, yielded meaningful health gains for New Zealanders in the past - and will do so again," the email said. "However, we also know that some industry interests lead to public health harm, and so our engagement needs to be careful, mature, and intentional." Old invited Ministry of Health staff to respond. Dr Clair Mills, who provides advice to the Public Health Advisory committee, took issue with the engagement with the alcohol industry. "I do think there is a problem - at the very least, in terms of perception," she wrote to Old, in emails released to RNZ under the Official Information Act. The alcohol industry's fight against Local Alcohol Policies - where communities set their own conditions for sale - revealed its motivations, Mill said. It contrasted with the "lack of community voice and power". RNZ's reporting revealed a series of emails between Bell and alcohol lobbyists, which showed close relationships, multiple meetings and exchanges of information. "I think the tone of the emails was way too friendly," Mills, whose career includes serving as Medical Director for Médecins Sans Frontières' and as Medical Officer of Health in Northland, said in her email to Old. "In my experience… these alcohol interests have zero interest in reducing harm (or sales of booze) and a huge purse to fund their lawyers." Old responded to Mills saying stronger processes for health officials engaging with the alcohol industry were being prepared. "All good points - perception becomes reality after all," he told her. "Given we are expected to engage with industry, whether that's alcohol, food or anything else (except tobacco!) it would help to have some clear rules of engagement. I'm picking that up with our central MOH team." Dr Andrew Old Photo: NZME via LDR Tobacco lobbyists are shut out of policy making because New Zealand is a signatory to the Framework Convention on Tobacco Control (FCTC). Under the FCTC countries protect policy development from the "vested interests of the tobacco industry" as there is an "irreconcilable conflict between the tobacco industry's interests and public health policy interests". In contrast, the alcohol industry has input into policy development in New Zealand, including managing Fetal Alcohol Spectrum Disorder (FASD) and spending the Alcohol Levy, a $16 million fund to reduce alcohol harm, estimated in a 2024 report by NZIER to cost $9.1 billion a year. RNZ used the OIA to obtain 85 pages of emails detailing engagement between the Ministry of Health (MOH) and alcohol lobbyists, with Ross Bell emerging as the main conduit. One document describes a 90 minute meeting between lobbyists and MOH staff in February 2025 as "Alcohol industry reps and Ministry of Health regular meeting". The documents show the plan to manage FASD has been given to the alcohol industry. "Thanks for sharing the draft FASD plan," a wine lobbyist says in an email to public health officials, copying in a lobbyist with the spirits industry. The documents show alcohol lobbyists made their own submissions to MOH on how they believed FASD should be managed. The Spirits New Zealand submission runs to four pages but is entirely redacted by MOH under a section of the OIA designed to protect "the confidentiality of advice tendered by Ministers of the Crown and officials". RNZ has asked the Ombudsman to investigate whether the MOH can legitimately use this section of the OIA to protect correspondence from a spirits industry lobbyist. The documents obtained by RNZ show Bell was receptive to requests from the alcohol industry. In November 2024 the Brewer's Association complained to Bell that references to a review of the low risk drinking guidelines were still on the Health New Zealand website, after it had already complained to him about it. It also took issue that the site linked to what other countries, including Canada, were doing with their advice on low risk drinking. Bell intervened in an email to Health New Zealand in December 2024. "All work on this project will now pause. You will update relevant Health NZ websites to remove references to the review and also to other jurisdictions' guidelines (including the Canadian one)." Bell refused to be interviewed by RNZ but in a previous statement he said the material was removed from the website to avoid confusion, as the drinking guidelines were now led by the Ministry of Health not Health New Zealand which runs the website. He said that was an internal decision by MOH and that a review of the drinking guidelines was now on hold while the ministry considered its priorities. The documents obtained by RNZ show that Bell also shared the Alcohol Levy investment framework with wine and beer lobbyists in a November 2024 email. "As discussed and as promised, attached is the draft Alcohol Levy Investment Framework for your consideration and feedback," he wrote. The alcohol lobbyists then provided at least three pages of feedback on how the money should be spent. But again MOH is keeping all that information secret under the section of the OIA designed to protect "the confidentiality of advice tendered by Ministers of the Crown and officials". Photo: 123RF Minister for Mental Health Matt Doocey turned down RNZ's request for information on the Alcohol Levy but did release correspondence from alcohol lobbyists. Those documents included a July 2024 email to Doocey and his Cabinet colleague Shane Reti where the wine, beer and spirits industries pushed for greater involvement in setting alcohol policy. "We still believe industry has a lot to offer as government seeks to reduce harmful drinking," the booze lobbyists wrote. They pointed out that they funded the main education programme which teaches students about the impacts of alcohol. "We also fund, through our own social investment charity - The Tomorrow Project, an in-school theatre-based better drinking education programme called Smashed," the lobbyists told the Ministers. "Smashed is independently run and delivered by The Life Education Trust and reaches over 20,000 year 9 students every year." Filings with the Charities Services show that the beer, wine and spirits industries each paid $105,000 towards The Tomorrow Project, a charity entirely funded by the alcohol industry. The alcohol lobbyists also make a pitch for the government to "partner with industry" in deciding how to spend the Alcohol Levy and say they should be "working directly with officials" on reducing alcohol harm.