Endeavor Streaming, Which Powers UFC Fight Pass, Sold to European Provider Deltatre
Terms of the deal, announced Tuesday, weren't disclosed. The transaction is expected to close in the third quarter of 2025, subject to customary closing conditions. Endeavor was taken private earlier this year in a $25 billion deal with private-equity firm Silver Lake and is the parent company of representation giant WME Group. Endeavor Group Holdings owns 61.7% of the shares of TKO Group, parent of UFC and WWE.
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Endeavor Streaming says it livestreams tens of thousands of major events annually including UFC fight cards and powers streaming services including WNBA League Pass, UFC Fight Pass, NWSL and the University of Texas' LHN.
Customers of Deltatre, based in Turin, Italy, include the BBC, Rogers, Bell Media, Danish Broadcasting, Mediacorp, beIN, CPL, UEFA, ATP, NFL, DFL, NHL, MLS, MLB and World Athletics. In 2022, Bain Capital and Nextalia SGR acquired Deltatre from Bruin Capital.
The companies said the combined Deltatre-Endeavor Streaming business will provide a 'compelling and comprehensive range of digital experiences.' The joint portfolio of clients includes Sky, the NBA, WWE, LIV Golf, ICC and World Rugby. With Endeavor Streaming, Deltatre will obtain expanded operational support across the U.S., Europe, the Middle East and Asia.
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'Together, we are extremely well positioned to lead at every level of the industry – and this investment underscores our commitment to broadening the value we bring to existing and future clients,' Deltatre CEO Andrea Marini said in announcing the deal. 'Endeavor Streaming is a highly respected player in our industry and its offerings are a natural complement to our existing products and services.'
Fred Santarpia, president of Endeavor Streaming, said his company 'has established itself as a trusted partner to the world's largest sports and media companies, as they transition their businesses from linear-driven experiences into a direct-to-consumer driven future.'
'With Deltatre, we look forward to delivering even greater opportunities to create value for our partners in growing audiences and revenue,' said Santarpia.
Weil, Gotshal & Manges LLP is serving as legal adviser to Deltatre, and New Deal Advisors SpA is acting as financial adviser. Latham & Watkins LLP is serving as legal adviser to Endeavor Group Holdings and the Raine Group is acting as its financial adviser.
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