logo
Vinsmera Jewels ad redefines fashion; Jewellery is Beautiful for Everyone

Vinsmera Jewels ad redefines fashion; Jewellery is Beautiful for Everyone

Dr Vidhu Sekhar P (Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology-NIFT, Ministry of Textiles, Govt of India)
The recent viral advertisement of Vinsmera Jewels, owned by Kambrath Brothers from Kannur, Kerala, has remarkably shown the boldness in breaking the traditional gender norms and its creative storytelling, which has captivated attention on new media platforms for both critics and audiences across the country. In the last two days (18th July), they received 1.9 million views and 62 K likes for their YouTube advertisement. This advertisement was broadcast in connection with the upcoming opening of a new showroom in Calicut, Kerala, scheduled for next month.
The concept and the storyline of the ad showcase the behind-the-scenes of a jewellery photoshoot and the discussion. The storyline goes like this: Veteran Malayalam movie actor Mohanlal arrives on the set, and the Director briefs the context and introduces the female model, who is wearing the brand's diamond jewellery. The story narration twists when the jewellery disappears after the model leaves the location. The film crew desperately searches for the missing pieces. The film director and crew decided to break the news to Mohanlal, and the suspense was unveiled when they found Mohanlal in the vanity van, facing the mirror while wearing the ornaments.
It was followed by a pin drop silence and the expressive performance of Mohanlal. Lal was wearing his everyday shirt and trousers paired with the necklace, bracelet, and ring, He was seen performing a classical dance with expressive hand gestures(mudras) that infused with intentionally feminine movements, an expression of self.
The ad stands out for avoiding dialogue. Mohanlal's performance depends entirely on body language, facial expressions, and dance to convey joy and embody a gender-fluid persona. The ad ends with the director catching Mohanlal in the middle of his dance. Instead of tension, both burst into laughter, keeping the tone light and celebratory.
Mohanlal, a highly respected actor in India known for his versatility and traditionally masculine on-screen persona, chose to elegantly wear women's jewellery without irony, caricature, or mockery. This challenged conventional norms in jewellery advertising and notions of gender roles in Indian media. The performance is earning acclaim for being bold and impactful. Fans and critics alike note that Mohanlal 'pushes boundaries in jewellery advertising' and 'seamlessly merges masculine and feminine elements,' earning praise for the actor's artistry, poise, and willingness to explore new expressions.
Social media responded swiftly, filled with admiration for Mohanlal's bold move. Comments span from 'Absolutely brilliant' to 'No other actor blends femininity and masculinity so elegantly,' showing respect even from viewers who found the scene surprising or unconventional. The ad is seen as a pivotal moment for jewellery advertising in India, sparking discussions on representation and inclusivity in the country's luxury market.
Krishnan Kambrath, Dinesh Kambrath, Anil Kambrath, and Manoj Kambrath make up the management team for Vinsmera with corporate offices in Dubai and India. They belong to Mozhara, a small village in Kerala's Kannur district. In Dubai, they established Al Mawsim Gold and Jewellery Factory LLC in 2008. In 2016, they launched Win Gold, their wholesale division. Initially, they focused on manufacturing and production. All team members have experience in retail, production, and wholesale. Starting as a small factory, they expanded to Dubai and Sharjah. They operate manufacturing and wholesale in Kannur and Trichur. They have a distinguished name in the jewellery industry, carrying forward the legacy of craftsmanship, precision, and incomparable expertise to redefine the essence of luxury. They are supported by a team of over 1,000 skilled artisans and advanced manufacturing units in India and the UAE. Their network spans over 12 countries, with imminent expansions into Singapore, Malaysia, the UK, and the USA.
The company management aims to revolutionize the jewellery industry by blending artistry, innovation, and precision to create unique pieces. Their focus is on crafting timeless creations that tell a story, honour individuality, and stand the test of time. They aspire to become a globally recognised jewellery house, celebrated for their unmatched value, exceptional craftsmanship, and steadfast commitment to ethical sourcing. By sourcing top-quality materials from Italy, Singapore, Turkey, India, and Malaysia, they ensure their customers experience the finest jewellery.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Happy Birthday Yuzvendra Chahal: Inside Cricketer's ₹45 Crore Net Worth, IPL Salary, And Lavish Lifestyle In 2025
Happy Birthday Yuzvendra Chahal: Inside Cricketer's ₹45 Crore Net Worth, IPL Salary, And Lavish Lifestyle In 2025

India.com

time29 minutes ago

  • India.com

Happy Birthday Yuzvendra Chahal: Inside Cricketer's ₹45 Crore Net Worth, IPL Salary, And Lavish Lifestyle In 2025

photoDetails english 2935473 Today marks the birthday of Indian cricketer Yuzvendra Chahal, and fans are buzzing not only about his on-field achievements but also his off-field headlines. As he turns a year older, Chahal's net worth in 2025 is estimated at ₹45 crore, thanks to his IPL 2025 contract with Punjab Kings, BCCI earnings, luxury endorsements, and smart investments. His recent divorce from Dhanashree Verma has sparked widespread speculation, especially over the rumored ₹60 crore alimony—later denied by her legal team. From his lavish Gurugram home to a luxury car collection featuring Rolls Royce and Lamborghini, Chahal continues to be a headline-maker on and off the field. Updated:Jul 23, 2025, 08:34 AM IST 1. Yuzvendra Chahal's Net Worth in 2025 Touches ₹45 Crore 1 / 20 Chahal's current net worth stands at ₹45 crore, built on IPL contracts, BCCI earnings, brand deals, and investments in startups and lifestyle ventures. 2. Punjab Kings Signed Chahal for a Massive ₹18 Crore in IPL 2025 2 / 20 In IPL 2025, Chahal became one of the highest-paid players as Punjab Kings secured him for ₹18 crore during the mega auction. 3. Total IPL Earnings Exceed ₹37.7 Crore Since Debut in 2011 3 / 20 Over 12 seasons, Chahal has earned more than ₹37.7 crore in IPL salary, highlighting his consistent impact as a top-performing leg spinner. 4. Brand Endorsements Earn Him ₹1 Crore Per Campaign 4 / 20 Chahal endorses brands like VIVO, Nike, and Acuvue, reportedly charging ₹1 crore per deal—adding substantially to his overall income. 5. Owns a ₹25 Crore Lavish Home in Gurugram 5 / 20 Chahal lives in a luxurious residence in Gurugram, Haryana, featuring modern interiors, artistic decor, and premium furnishing worth ₹25 crore. 6. Rolls Royce to Lamborghini: His Car Collection Is Insane 6 / 20 Chahal's fleet includes a Porsche Cayenne S, Mercedes-Benz C-Class, Rolls Royce, and a Lamborghini Centenario—together valued at over ₹12 crore. 7. Invested in Lifestyle Brand CheQmate and Fitness App Grip 7 / 20 Apart from cricket, Chahal has invested in High Times Solutions' CheQmate, a fitness app named Grip, and a premium fashion brand YUZO. 8. No BCCI Contract for 2023-24 Season 8 / 20 Despite earlier being in the Grade C category, Chahal was left out of the 2023-24 BCCI annual contracts list, missing the ₹1 crore payout. 9. Still Receives Government Salary as Income Tax Officer 9 / 20 Chahal holds a government job as an Income Tax Officer, earning between ₹44,900 to ₹1,42,400 per month since 2018. 10. Yuzvendra Chahal and Dhanashree Verma Officially Divorced 10 / 20 The couple finalized their divorce on February 20, 2025, at Bandra Family Court, ending a three-year marriage on mutual terms. 11. Dhanashree Verma Denies ₹60 Crore Alimony Rumours 11 / 20 After internet rumours claimed she demanded ₹60 crore in alimony, Dhanashree's lawyer publicly clarified that no such demand was ever made. 12. False Reports Project Her Net Worth Will Triple Post-Alimony 12 / 20 Speculative reports falsely claimed Dhanashree's net worth would rise from ₹24 crore to ₹84 crore, which her legal team denied outright. 13. Social Media Backlash Targets Dhanashree Amid Divorce 13 / 20 Following unverified claims, Dhanashree faced online trolling and was labeled a 'gold digger,' triggering debates on media ethics and public judgment. 14. Internal Rift Began in 2023: Instagram Hints and Name Changes 14 / 20 Signs of their split first appeared in 2023 when Dhanashree removed 'Chahal' from her Instagram and the cricketer posted cryptic messages. 15. Dhanashree Set for Telugu Movie Debut Despite Controversy 15 / 20 Undeterred by the media buzz, Dhanashree is set to debut in a Telugu film, showing her career continues to evolve beyond YouTube choreography. 16. Chahal Deletes Couple Photos, Dhanashree Retains Memories 16 / 20 While Chahal removed all couple photos from Instagram, Dhanashree still keeps pictures from their time together on her social feed. 17. First IPL Player to Take 200 Wickets 17 / 20 In 2024, Chahal made IPL history by becoming the first bowler to claim 200 wickets, a feat that boosted his reputation and earnings. 18. His Financial Strategy Mixes Cricket, Real Estate and Tech 18 / 20 Chahal has created a diversified income portfolio with smart real estate acquisitions, tech startup investments, and lucrative brand deals. 19. Viral Meme Culture Amplified Misinformation During Divorce 19 / 20 Unverified memes and headlines fueled false narratives around alimony, leading to widespread misinformation and unnecessary public outrage. 20. Yuzvendra Chahal Remains One of India's Wealthiest Cricketers 20 / 20 With ₹45 crore in net worth, luxury assets, and commercial acumen, Chahal stands tall among the top financially successful cricketers in the country.

This Man Going Viral For Singing ‘Andaz-E-Karam' Isn't Ordinary. He Cleared IIT, UPSC & Then...
This Man Going Viral For Singing ‘Andaz-E-Karam' Isn't Ordinary. He Cleared IIT, UPSC & Then...

News18

time37 minutes ago

  • News18

This Man Going Viral For Singing ‘Andaz-E-Karam' Isn't Ordinary. He Cleared IIT, UPSC & Then...

Last Updated: Even after achieving top ranks in India's toughest exams, Kashish Mittal left his successful career behind and followed his dream of becoming a Hindustani classical musician. The internet is blessed with a video of Kashish Mittal, a former IAS officer and IIT Delhi graduate, in which he could be heard giving a soulful performance. In the clip, Mittal beautifully sings Unke Andaz-e-Karam by Nusrat Fateh Ali Khan. His soothing voice and perfect notes have left social media users impressed. Many praised Kashish not only for his voice but also for sharing such a deep and personal feeling through music. He's not your usual IAS officer. He secured an All India Rank 6 in the IIT JEE and Rank 58 in the UPSC Civil Services Exam. Who Is Kashish Mittal? According to Indian Masterminds, Mittal was born in Jalandhar in 1989. He completed his in Computer Science from IIT Delhi and later cleared the UPSC exam on his first try. Even while handling school, college and tough exams, music always remained an important part of his life. Over the years, he gained recognition for his talent and was given an 'A Grade' by All India Radio and Doordarshan. He is now seen as one of the bright young talents of the Agra Gharana in Indian classical music. In the video shared on Instagram, Kashish Mittal wrote, 'POV: When you're left with nothing after falling in love." Reacting to the post, a user wrote, 'Boys after doing IIT and IAS." Another jokingly asked, 'Sir, aapka dil kisne tod diya. (Sir, who broke your heart)." 'Respect that even after IIT AIR6 and IAS, you are still pursuing your passion, Respect Sir," a comment read. An individual stated, 'This or nothing. What a voice, what a tonal quality." Another mentioned, 'Can we please get to hear the full version?" One more added, 'Countless achievements lead you to extreme calmness." Work and Awards: Interestingly, Kashish Mittal's father, Jagdish Kumar, was an IPS officer. Following his footsteps, Kashish joined the civil services and served as an IAS officer for nine years. During this time, he worked as the Additional Deputy Commissioner in Chandigarh and Deputy Commissioner of Tawang in Arunachal Pradesh. He was then part of the Ministry of External Affairs and NITI Aayog, where he served as Additional Principal Secretary. After stepping away from the civil services, Kashish dedicated his time towards Indian classical music. His hard work brought him many honours, including the Punjab State Award for Art and Culture in 2007, followed by the Saraswati Samman from IIT Delhi in 2010 and in 2018, he was honoured with the Naad Shri Samman for his contribution to Hindustani classical music. Even during his school and college days, Kashish received support from the Centre for Cultural Resources & Training (CCRT), National Talent Search Examination (NTSE) and Central Board of Secondary Education (CBSE) Scholarships. Buzz Staff A team of writers at bring you stories on what's creating the buzz on the Internet while exploring science, cricket, tech, gender, Bollywood, and culture. News18's viral page features trending stories, videos, and memes, covering quirky incidents, social media buzz from india and around the world, Also Download the News18 App to stay updated! view comments Location : Delhi, India, India First Published: July 23, 2025, 08:00 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

Radhika Merchant, Shloka Mehta And Isha Ambani Serve Ethnic Glam At Swadesh Store Launch In Mumbai
Radhika Merchant, Shloka Mehta And Isha Ambani Serve Ethnic Glam At Swadesh Store Launch In Mumbai

News18

timean hour ago

  • News18

Radhika Merchant, Shloka Mehta And Isha Ambani Serve Ethnic Glam At Swadesh Store Launch In Mumbai

Last Updated: Radhika Merchant, Isha Ambani and Shloka Mehta turned heads at the Swadesh store launch in Mumbai, showcasing elegant ethnic ensembles in sarees and suits The inauguration of the new Swadesh store in Mumbai turned into a showcase of traditional style as the Ambani women arrived dressed in stunning ethnic ensembles. From rich silks to intricate embroidery, Radhika Merchant, Isha Ambani, and Shloka Mehta gave us major desi fashion inspiration. Here's a breakdown of their looks: Radhika exuded elegance in a rich orange silk saree, accentuated with broad golden borders. Draped in a classic style with the pallu cascading gracefully over her shoulder, she wore a matching blouse to maintain the timeless appeal. Her jewellery added a royal touch—she wore a diamond choker accented with green emeralds, oversized diamond earrings, and her mangalsutra. With dewy makeup and her hair styled in a sleek half-up, half-down do, Radhika looked nothing short of radiant. Isha Ambani's Bold Bandhani Look Isha chose a vibrant red bandhani saree detailed with broad golden borders, giving her look a festive edge. She styled it with a gold-toned, heavily embellished blouse that amped up the celebratory vibe. Her accessories included a traditional layered necklace and coordinating earrings, lending her look a rich, ethnic finish. With soft, glowing makeup and her hair left open in gentle waves, Isha struck the perfect balance between grandeur and grace. Shloka Mehta's Sophisticated Suit Style Shloka opted for a refined alternative to the saree, an embroidered ethnic suit in soft beige tones, adorned with multicoloured threadwork. She paired it with palazzo pants and added contrast with a vibrant orange silk dupatta. Her look was accessorised with statement earrings, and she kept her beauty look fresh with nude-toned makeup and loose, middle-parted hair. Shloka's outfit was the epitome of understated elegance. Together, the trio offered a masterclass in festive Indian dressing traditional, luxe, and effortlessly stylish. view comments First Published: July 23, 2025, 08:23 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store