Campaign Saudi Briefing 2025: Strategy and Technology
Join us for an insightful event focused on the changing landscape of Saudi Arabia's brand and marketing industry. With the nation's burgeoning cultural and entertainment scene attracting significant investment, businesses are increasingly focusing on experiential marketing to craft memorable campaigns that resonate deeply with audiences.
These strategies signify a pivotal shift from traditional marketing approaches to those that prioritise dynamic, digital engagement and influencer partnerships, reshaping media buying and consumer interaction. The anticipated FIFA World Cup 2035 and the Esports Olympics also positions Saudi Arabia as a forthcoming titan in sports marketing, and esports and gaming realm, presenting unique opportunities and challenges for brands aiming to engage local and global audiences.
As Saudi Arabia's economy thrives and disposable incomes increase, the demand that PIF-led gigaprojects, including The Red Sea Project, Diriyah, NEOM, and ROSHN, have witnessed is considerable. This boom necessitates innovative marketing strategies for B2B markets and opens avenues for technology-driven advancements in CRM and data analytics.
Furthermore, the proliferation of internet and social media usage in Saudi Arabia underscores the critical role of digital marketing services tailored to local cultural nuances. As nearly the entire population accesses the internet and engages with social platforms, there is an increasing demand for Arabic-language content, performance evaluation through data analytics, and hyper-personalised consumer experiences.
Marketers who have the tools to exploit digital transformations effectively, must also focus on personalisation aligned with ethical data practices and Saudi Arabia's Personal Data Protection Law. Discussions would address the balance between technological innovation and cultural sensitivity, a necessary equilibrium for successful campaign development in the Kingdom's rapidly evolving digital landscape.
When: 15/05/2025 9:00 am
Where: Sheraton Riyadh Hotel and Towers (location map)
THE AGENDA
09:00am: Registration & Breakfast
10:00am: Welcome Address by Nadeem Quraishi, Publisher, Campaign Middle East
10:05am: Chair's Opening Remarks by Anup Oommen, Editor, Campaign Middle East
10:15am: Keynote presentation
10:30am: Panel
11:00am: Panel
11:30am: Networking power break
12:00pm: Fireside chat
12:20pm: Panel
12:50pm: Closing comments by Anup Oommen, Editor, Campaign Middle East
1:00pm: Lunch and networking
For sponsorship opportunities and for event tickets details, please email Tarun Gangwani at [email protected] or call 052 1466150
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Tourism Breaking News
2 days ago
- Tourism Breaking News
EPEX expands its strategic partnership with ICCA Middle East Chapter
Experiential Planner Expo (EPEX), the region's leading B2B platform for the MICE, weddings, and luxury events industry announced the continuation and expansion of its strategic partnership with the International Congress and Convention Association – Middle East Chapter (ICCA ME). This renewed alliance marks a significant evolution in EPEX's engagement strategy by introducing qualified association representatives into its Hosted Buyer Programme for the first time. In 2025, EPEX and ICCA ME are jointly bringing a select group of international association leaders to participate in the show. These association representatives (majorly from Medical associations) have expressed genuine interest in hosting future congresses and events in the Middle East. Their presence will provide EPEX exhibitors and destination partners with a rare opportunity to understand the deeper requirements of international congresses and the decision-making dynamics behind destination selection. The partnership will also feature an ICCA-led Leadership Session during EPEX 2025, where these invited association leaders will engage in a panel discussion titled 'More Than Meetings: How Association Congresses Drive Impact, Legacy, and Destination Strategy'. Moderated by Anju Gomes, Senior Regional Director, ICCA ME, this session will uncover the real priorities of associations—from aligning with national development goals to achieving long-term impact in knowledge and community exchange. Attendees will gain valuable insights into how destinations, venues, and local stakeholders can position themselves not just as hosts, but as long-term partners in delivering transformational outcomes. 'This expanded partnership with ICCA ME brings a crucial new dimension to EPEX,' said Karishma Hundalani, Head of Brand and Content at POW WOW Marketing, organizers of EPEX. 'As the region grows its credentials as a global hub for international meetings and congresses, it's important that we also enable real conversations around legacy, collaboration, and value co-creation. We're excited to welcome association leaders to EPEX and look forward to building on this momentum year-round.'
Zawya
3 days ago
- Zawya
Saudi Arabia's rating upward revision depends on non-oil sector's performance: S&P
S&P Global Ratings could upgrade its ratings on Saudi Arabia if robust non-oil activity increases GDP per capita and leads to greater inflows of private and foreign capital. In March, the ratings agency raised the Kingdom's rating to 'A+/Stable/A1' from 'A/Stable/A1'. The Kingdom's economy is expected to grow at 3.5% over 2025-2028, with fiscal deficits anticipated to average 4.4% of GDP over the same period, mainly due to Vision 2030 investments. Initiatives rolled out under Vision 2030 are expected to strengthen non-oil growth over the medium term, underpinned by increased construction activities and a growing services sector that benefits from rising consumer demand and an expanding workforce. Tourism has emerged as a major growth driver, contributing 6% to GDP and 14% to current account receipts in 2024, up from 5% in 2022. This upward trend is supported by improved visa policies and more leisure options. However, fiscal risks from rising debt issuances by the government and Public Investment Fund (PIF) are mitigated by the revised timelines of some large infrastructure projects. The government is expected to retain a net asset position close to 30% of GDP through 2028, the report said. Although interest costs will stay low, S&P anticipated they could exceed 5% for the first time. Still, the government will maintain a comfortable net asset position through 2028. Despite oil and gas being excluded from direct US tariffs, global demand may see a potentially sharper-than-expected slowdown due to weaker economic activity. Moreover, other government decisions could disproportionately impair exposed operations and credit profiles. 'We expect Saudi issuers will continue tapping into the global and local capital markets to finance Vision 2030 initiatives - assuming no disruptions from the rising geopolitical risk,' the report said. S&P said that it will closely track the potential implications of rising leverage over the medium to long term, as the short term appears 'manageable'.
Campaign ME
3 days ago
- Campaign ME
Geography categories at Agency of The Year Middle East 2025 explained
The 2025 Agency of The Year Middle East awards is set to spotlight the brightest stars in advertising across the region, from creative and digital to media, PR, production and social media, with a specialised Geography Category. Open to both independent and network agencies across the region, the Awards include a section to recognise the best agencies in specific markets in the Middle East. The Geography Category includes Best Agency awards for seven markets: Egypt, Iraq, Jordan, Oman, Qatar, Saudi Arabia and the UAE. The section aims to highlight the strategic achievements and financial performance across creative, digital, media, PR, production and beyond. Furthermore, lead by Chair Judge Emma Campbell, Sector Marketing Director – Strategic Marketing & Communications at DCT Abu Dhabi, the jury includes senior brand marketers from a diverse range of markets such as Qatar, Saudi Arabia, the UAE and more. Therefore, submitting to this category offers your agency the chance to have its success be recognised by potential clients. Submission criteria In order to create a successful entry for the Best Agency under the Geographic category, agencies must include: Achievements against objectives Scope of operation Business growth Client profile and disciplines New business wins, client retention and relationships Awards and recognition within the eligibility period Staff retention and development initiatives Creative output where applicable How the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry – including DE&I and sustainability initiatives How the agency provides an exceptional place to work for staff and has built a strong positive culture How the agency has evolved its workplace to support the business internally and externally Judges will also consider factors such as the expansion of integrated offerings, leadership and innovation, demonstrable investment in R&D, influence within the industry, and commitment to talent and culture as they evaluate entries. All submitted information must fit within the eligibility period of 1 July 2024 to 30 June 2025. Entries must follow the overall submission guidelines as per the Agency of The Year Middle East 2025 entry kit. To download the kit, click here. To assist with your submission, Campaign Middle East in partnership with Haymarket hosted a FAQ webinar to further explain the submission process. To watch a recorded session of the awards clinic, click here. Last year's Geography Category winners Winning a geography category at the Agency of The Year Middle East 2025 awards showcases your agency as the best in the country. The win not only highlights your agency as the most successful to potential clients, but also allows it to gain access at being showcased as the best on Campaign Middle East's esteemed platform. Last year, top agencies from across the region were honoured based on business outcomes and financial success of their agencies during 2024. The list includes: Best Agency – Egypt: Impact BBDO Cairo Impact BBDO Cairo was recognised as the Best Agency of the Year – Egypt with a trophy presented by Anthony Milne, Chief Commercial Officer, Motivate Media Group. Best Agency – Iraq: Brodmann Brodmann was named Best Agency of the Year – Iraq and received the trophy from one of the awards judges, Siddharth Sivaprakash, Head of Brand and Marketing at Home Centre under the Landmark Group. Best Agency – Jordan: Adpro& Adpro& was handed the Best Agency of the Year – Jordan award by one of the awards judges, Siddharth Sivaprakash, Head of Brand and Marketing at Home Centre under the Landmark Group. Best Agency – Oman: Kenshō Mindful Communications A judge at the Agency of the Year Middle East awards, Sahar Khan, Director of Marketing at Bayut and Dubizzle, awarded Kenshō Mindful Communications as Best Agency of the Year – Oman Best Agency – Qatar: UM Qatar UM Qatar was recognised as Best Agency of the Year – Qatar by one of the awards judges, Sahar Khan, Director of Marketing at Bayut and Dubizzle. Best Agency – Saudi Arabia: Zenith KSA from Publicis Groupe Publicis Groupe – Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia by award sponsor Hicham Fakhoury, Content Solutions Lead at MBC Media Solutions. Best Agency – UAE: Action Global Communications – UAE Neel Pandya, former CEO – EMEA and APAC for Pixis, one of the awards sponsors, presented Action Global Communications – UAE with the Best Agency of the Year –UAE award. Enter now and save AED 500 Enter now for a chance to be recognised as the best in your geography, and even the entire region. Entries can be made at a discounted rate for the early bird deadline of August 7, 2025. To download the full entry kit, click here. For more information on judges, categories and the awards, click here. Campaign Middle East will announce the winners at the Agency of The Year Middle East 2025 awards ceremony in December.
