Nutella Launches New Flavour For The First Time In 60 Years. Can You Guess?
Peanut butter, like chocolate spread, enjoys immense popularity and is often used in both sweet and savoury recipes. It also pairs particularly well with chocolate. The new variant blends cocoa and hazelnuts with the distinct taste of roasted peanuts.
Ferrero said in a press release: "It combines the distinctive creaminess of Nutella Cocoa hazelnut spread with the delicious taste of roasted peanuts."
The packaging of the new variant will feature a yellow lid and label, replacing the classic white - a nod to the colour of peanuts. However, the spread itself will retain the original rich, dark brown hue.
There is a catch for Nutella fans: the new peanut flavour will be launched only in North America, and not before Spring 2026. Further details on pricing and availability are still awaited.
In February this year, Francesco Rivella - often referred to as the father of Nutella - passed away at the age of 97. Before creating Nutella, Mr Rivella worked for Michele Ferrero, the son of Pietro Ferrero, founder of the famous chocolate company.
Mr Rivella first developed a hazelnut chocolate stick called Giandujot, which could be sliced and eaten with bread. Over time, the texture evolved, and in 1964, the first jar of Nutella was launched - complete with the iconic packaging recognised worldwide.
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Time of India
3 days ago
- Time of India
Nutella gets ‘well-known trademark' status in India: Delhi High Court rules in Ferrero's favour
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel The Delhi High Court has declared Italy's leading chocolate producers and confectioner Ferrero International SpA 's 'Nutella' a well-known trademark under Indian Trade Marks Act, 1999, considering its goodwill and reputation across the globe, including court said that Ferrero International SpA , part of the world-renowned Ferrero Group, and its counterparts have been continuously and uninterruptedly using Nutella since 1946 and have valid and subsisting registration thereof from Saurabh Banerjee in an exparte order said that Ferrero's Nutella trademark has completed 50 years of its presence in the Indian market in 2014. 'By virtue of its long-standing use, extensive marketing, and unique trade dress, 'NUTELLA' has become synonymous to a thick creamy hazelnut cocoa plaintiffs have been able to cross the threshold,' the court said, adding that the mark has also been recognised by WIPO and the International Trademark Italian company has successfully met the statutory test under the 1999 Trade Marks Act for well-known mark recognition, noting Nutella's presence globally since judge noted that the Italian company has spent Rs three crore, Rs seven crore and Rs 16 crores from FY 2020-21, 2021-22 and 2022-23, respectively, on promotions. Besides,it has gross sales figures of Rs 233 crore, Rs 145 crore and Rs 106 crore for the financial years 2020-21, 2021-22 and 2022-23 respectively. "This leaves no shadow of doubt that plaintiffs are well established in the markets all across the globe and are not mere fly-by-night operators. Their registered trademarks Nutella and its variants are recognised all across the globe, including but not limited to India," said Justice Banerjee direction came on a trademark infringement suit filed by Ferrero SpA and its affiliates against Thane-based MB Enterprises which engaged in manufacturing, supplying, distributing and selling large quantities of counterfeit Nutella products bearing identical trademarks, labels, and trade dress to counterfeiting was uncovered during a 2021 raid by the Maharashtra Food and Drug Administration (FDA), which seized nearly 10 lakh units and packaging materials imitating Nutella court noted that counterfeiting posed serious public health risks - particularly to children - and involved clear mala fide intent to deceive consumers. 'If not stopped, the same can cause serious public harm…The aspect of due diligence and circumspection is necessary,' the order stated, while permanently restraining M.B. Enterprises, its partners, proprietors from manufacturing, packaging, supplying, distributing, selling and dealing in any manner whatsoever with counterfeit Nutella products or any product similar to the petitioner's trademark."... if the defendant is allowed to continue under such circumstances, it is likely to result in causing utter confusion, lead to deception and cause damage amongst the members of the public at large as also to the long well-established goodwill and reputation of the plaintiffs as well," the order stated, asking M.B. Enterprises to pay Rs 30 lakh as damages to Ferrero and costs and special costs of Rs two lakh to Delhi High Court Bar Association Lawyers Social Security and Welfare Fund.
Mint
4 days ago
- Mint
Delhi HC declares Nutella a ‘well-known trademark' in Ferrero filed infringement case
The Delhi High Court has officially declared Nutella, the popular hazelnut cocoa spread, as a 'well-known trademark', observing that the brand enjoys widespread recognition not just in India but across the globe. 'This leaves no shadow of doubt that plaintiffs are well established in the markets all across the globe and are not mere fly-by-night operators. Their registered trademarks 'NUTELLA'/ and its variants are recognised all across the globe, including but not limited to India,' LiveLaw quoted Justice Saurabh Banerjee in his ruling. The Court also took into account that Nutella had already been recognised as a 'well-known trademark' by both the World Intellectual Property Organization (WIPO) and the International Trademark Association. The judgment came in response to a suit filed by Ferrero SpA, the Italian confectionery company behind Nutella, against a company accused of trademark infringement. According to the allegations reported by LiveLaw, the defendant was engaged in the manufacture, supply, and sale of counterfeit Nutella products that bore identical trademarks, labels, and trade dress to that of Ferrero's original. Ruling in Ferrero's favour, the Court expressed concern over the public health risks posed by such counterfeit goods, particularly because they are edible products consumed by a wide demographic, including children.
Time of India
11-07-2025
- Time of India
Name theory
Times of India's Edit Page team comprises senior journalists with wide-ranging interests who debate and opine on the news and issues of the day. Ferrero buying Kellogg isn't just a business story Last year, Indians abroad sent home $129bn, a record. And on Thursday, Italian candymaker Ferrero announced it would buy US cereal giant WK Kellogg for $3.1bn, which is not a record – not even close – for the acquisition of a brand. Brit firm Vodafone's $190bn acquisition of German firm Mannesmann in 2000 remains on the podium after 25 long years. And America Online's ill-advised $182bn acquisition of Time Warner the same year remains equally gasp-worthy. Both outstrip Indian remittances by an enormous margin, without factoring in inflation, or involving 35mn-plus emigrants. That is the power of brands, and a country that creates conditions for them to thrive is well on its way to becoming a winner. In the Cold War, US and USSR were evenly matched nukes-wise, but US had a phalanx of brands, from Coke to Boeing, while the Soviets said nyet to their own Lada. Let's be clear – brands aren't things. There were scooters, and there was Vespa; razors, and Gillette; denims, and Levi's. Brands have an X factor that makes them desirable beyond borders. Jaguar and Land Rover were British cars, but so desirable that American Ford bought them. And when Ford fell on hard times, India's Tata Group took over. So, a brand's value transcends not only the physical product but also the balance sheet. India has brands, of course, but they are national-level players, inter-district champions. We need some Olympians. Facebook Twitter Linkedin Email This piece appeared as an editorial opinion in the print edition of The Times of India.
