Seissense premium activewear brand unveiled in the UK
Encompassing men's and women's lines, it's divided into distinct product categories spanning four pillars:
Essentials -- everyday performance wear for both the gym and outdoor enthusiasts; Seasonal Drops -- limited edition pieces featuring hand illustrated artist prints; Active Swim -- swimwear designed for both training and swimming; and Lifestyle Capsule -- elevated essentials for everyday movement designed to slot seamlessly into day-to-day life, including technical dresses.
A curated palette of six signature core colours 'help form the DNA of the brand's minimalistic, low-key style', it said.
Technical details include 'Fuze Tech' chemical-free antimicrobial technology, 'Collagen Infused Fabrics'; PFAS-free materials and is sustainably manufactured with OEKO-TEX and B Corp certification.
The company said of the launch: 'We think we have truly created the ultimate activewear brand. It was impossible to find activewear that looked great, performed well, and was also genuinely kind to both the planet and to those wearing it, so we decided to make it ourselves'.
Future seasonal collections and expanded product categories, including resortwear and a kids range, are planned for later this year, it added.
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