The HONOR 400 & 400 Pro Launch Underscores Impressive AI Investment, Local Inclusion, and Bold 2028 No. 1 Market Share Ambition
Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new HONOR 400 and HONOR 400 Pro . This is a launch that could further entrench the brand's momentum in the local mid-to-premium market. Unveiled at Kyalami Racecourse, the event brought together government and industry voices, including Communications Minister, The Honorable Mr. Solly Malatsi, underscoring the growing alignment between mobile innovation and digital policy.
The HONOR 400 & 400 Pro marks a notable shift in normalising access to premium technology. These devices bring high-end features into a more accessible range, including: The first global rollout of Google Cloud's Veo 2 Image-to-Video tool , built directly into the phone's gallery
AI Deepfake Detection and on-device call translation to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology.
HONOR's 50× AI SuperZoom , intelligent editing tools and the incredible 200MP main sensor
A 6000mAh silicon-carbon battery , IP-rated build quality and MagicOS 9.0 across the range and a big storage of 12+512G.
The HONOR 400 is powered by a Snapdragon, while the 400 Pro introduces Snapdragon 8 Gen 3 performance. Both devices are supported by Android updates and security patches, a rare commitment in this segment. The HONOR 400 Series is launched with a promotional offer:
Buyers will receive R8000 worth of additional value in the form of the HONOR Choice Watch 2i, HONOR Choice Earbuds X7 Lite and an HONOR Choice Powerbank 10000mAh until 31 July 2025. Available from Vodacom, MTN, Telkom and Cell C, the HONOR 400 is priced from 12,999 and the HONOR 400 Pro from R17,999. With hardware innovation backed by long-term AI investment, HONOR is further positioning itself as both a product leader and a strategic player in South Africa's mobile economy.
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HONOR 400 Series Redefines Portraits with 200MP AI Camera and Next-Gen Features
AI Portrait Snap senses movement and expression to capture natural moments. whether it's a sudden laugh or a reflective glance, there's no blur or the need for (edited-looking) filters. 2, allows you to transform any portrait into a brief, polished clip in seconds. It's instantly helpful for sharing without editing apps. MP main sensor teams up with AI tools such as Erase Passers-by and Remove Reflection to deliver sharp images, with up to 30× zoom via the main lens. There is a hard to ignore 50× zoom on the The AMOLED displays are once again a must see, with 6.55 inches on the HONOR 400, 6.7 inches on the HONOR 400 Pro . These specs means that the devices stay impressively visible in sunlight, while the large, silicon-carbon battery (up to 6000 mAh) means you can shoot even when that sun turns into a moon.
